Insights & advice to build on
USP Marketing Consultancy is the leading global market research agency for the construction, installation and home improvement sectors. We provide tailor made market research and off-the-shelf reports, both B2B & B2C, qualitative and quantitative.
We help leading brands worldwide in these markets to make better decisions, driven by insights.


Clients we work for

Services
Tailored Research and Ready to use Insights
Step into USP's hub of market intelligence. Our custom research tackles your unique business challenges, while our ready-to-access reports unveil the latest industry trends. Dive into specific market dynamics or grasp the broader industry landscape with our curated insights, designed to guide you confidently in the market, aiding informed decisions and a distinguished market presence.
What our clients say about us
Rina van Heck
Head of marketing and communication Netherlands at Reynears Aluminium


The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Zsolt Kovacs
CEE Market Research Analyst at Velux
We needed an agency that speaks the same language as our target groups and found this in USP.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI


USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Renato Di Rubbo
Head of global Marketing Piping systems at Geberit
We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.
Gordana Faust
Market Intelligence Specialist, Rothenberger
The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker


We have worked with USP in the past and have had a great experience. They really know our business well.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik

Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Mike Fees
Brand Manager EMEA at MTD

We highly value the quick response times, flexibility and overall market expertise.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG


USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Armin Dipping
Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group


The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Catrin Klein
Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at Velux

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
dr. Christian Heine
CEO, Rothenberger AG

The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group

The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Jan Coerts
European Owens Corning


We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric


Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel


These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE


USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
Anton Haller
Head of Precast Marketing at Allplan


USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Joost Maarse
Global Lead Circular Economy at Grundfos


Delivered as promised and great regular communication towards us as a client.
Hendrikje Budenberg
Responsable Marketing & Communication BU Technical Insulation at Saint-Gobain Technical Insulation


With USP there is always a good personal contact and the research results were great.
Edwin Ebskamp
Manager Brand & Traffic at Deli Home


USP is a reliable research agency, always a pleasure to work with.
Federico Itri
Associate Commercial Excellence Manager EMEIA at ASSA ABLOY Opening Solutions


We have a really good cooperation with USP, always great to do research projects together.
Michelle Lange
Marketing director at Wavin North America
USP has a commitment to provide high-quality and useful results.
Olga Kolos
Electrician Program Director, Global at Schneider Electric


We work with USP regularly, they are flexible and provide us with good results.
Rolf Herzog
Marketing director at RUKO GmbH Präzisionswerkzeuge
It was great to work with USP, they deliver the results in time.
Cees Breukers
Marketing analyst at Van Wijnen


USP's involvement in research was great, the results were fantastic.
Céline Pineau
Consumer insight researcher at Hager


USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Katrine Bruun Nielsen
Group insights manager at Velux


USP always works very structurally and professionally, and we always feel in good hands.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy


USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Research
Custom-tailored research
Uncover tailored insights with our custom research, finely aligned to your business objectives. Navigate the competitive landscape with data-driven clarity, driving your strategic decisions forward.


Our expertise


Three decades of specialising in the construction, installation and home improvement sectors have made us knowledge leader in these markets
Our expertise
Construction
Installation
Home Improvement
- Adhesives & sealant
- Building materials
- Civil & infrastructure
- Doors & windows
- Facade
- Flooring
- Insulation
- Paint & coatings
- Roofing
- Security
- Tools
- Trade
- Walls & ceilings
- Electrical installation
- Engineering
- HVAC installation
- Sewer & waste water
- Bathroom products
- Decorative sundries
- Floor covering
- Gardening products
- Hand tools
- Home paint
- Kitchen products
- Power tools
Dedicated research
Market reports
To make informed decisions, you need insights on your market. USP provides this by dedicated research for our clients, but also with syndicated research. We do this by offer mulit-client research monitors in the markets of our focus.
Construction
Home Improvement
Installation
Special reports
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YEARS OF MARKET EXPERIENCES
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COUNTRIES
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EMPLOYEES
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B2C online interviews
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B2B CATI interviews
We are market research and consultancy firm specialised in the construction, home improvement, installation and real estate markets.
At USP, we are constantly conducting all kinds of studies all over the globe. We are dedicated to researching the construction, installation, and home improvement markets. We help clients make better decisions that are driven by insights, empowering them to grow.