Insights & advice to build on
USP Marketing Consultancy is the leading global market research agency for the construction, installation and home improvement sectors. We provide tailor made market research and off-the-shelf reports, both B2B & B2C, qualitative and quantitative.
We help leading brands worldwide in these markets to make better decisions, driven by insights.
Clients we work for
Services
Tailored Research and Ready to use Insights
Step into USP's hub of market intelligence. Our custom research tackles your unique business challenges, while our ready-to-access reports unveil the latest industry trends. Dive into specific market dynamics or grasp the broader industry landscape with our curated insights, designed to guide you confidently in the market, aiding informed decisions and a distinguished market presence.
What our clients say about us
Rina van Heck
Head of marketing and communication Netherlands at Reynears Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker
We have worked with USP in the past and have had a great experience. They really know our business well.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik
Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Mike Fees
Brand Manager EMEA at MTD
We highly value the quick response times, flexibility and overall market expertise.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG
USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Armin Dipping
Senior Manager strategic and international Marketing at Gira
With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at Velux
The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
dr. Christian Heine
CEO, Rothenberger AG
The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding
We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Joost Maarse
Global Lead Circular Economy at Grundfos
Delivered as promised and great regular communication towards us as a client.
Hendrikje Budenberg
Responsable Marketing & Communication BU Technical Insulation at Saint-Gobain Technical Insulation
With USP there is always a good personal contact and the research results were great.
Edwin Ebskamp
Manager Brand & Traffic at Deli Home
USP is a reliable research agency, always a pleasure to work with.
Federico Itri
Associate Commercial Excellence Manager EMEIA at ASSA ABLOY Opening Solutions
We have a really good cooperation with USP, always great to do research projects together.
Olga Kolos
Electrician Program Director, Global at Schneider Electric
We work with USP regularly, they are flexible and provide us with good results.
Cees Breukers
Marketing analyst at Van Wijnen
USP's involvement in research was great, the results were fantastic.
Céline Pineau
Consumer insight researcher at Hager
USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Katrine Bruun Nielsen
Group insights manager at Velux
USP always works very structurally and professionally, and we always feel in good hands.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Research
Custom-tailored research
Uncover tailored insights with our custom research, finely aligned to your business objectives. Navigate the competitive landscape with data-driven clarity, driving your strategic decisions forward.
Decision making in the construction industry
In the report, you will find the architects' perspective on their roles, identification of other important stakeholders in construction projects, and insights into how these roles are likely to evolve in the future.
Branding in home improvement
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
BIM & electrical installers
This report offers a comprehensive view of the status of BIM adaptation among electrical installers in Europe. Within the report, you will find information on the European countries where BIM is most and least used among installers, as well as details on the types of projects where BIM is predominantly employed and the revenue generated from BIM-related projects.
Our expertise
Three decades of specialising in the construction, installation and home improvement sectors have made us knowledge leader in these markets
Our expertise
Construction
Installation
Home Improvement
Dedicated research
Market reports
To make informed decisions, you need insights on your market. USP provides this by dedicated research for our clients, but also with syndicated research. We do this by offer mulit-client research monitors in the markets of our focus.
Construction
Home Improvement
Installation
Special reports
Fresh Insights Await
Our relevant reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Special reports
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B2C online interviews
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B2B CATI interviews
We are market research and consultancy firm specialised in the construction, home improvement, installation and real estate markets.
At USP, we are constantly conducting all kinds of studies all over the globe. We are dedicated to researching the construction, installation, and home improvement markets. We help clients make better decisions that are driven by insights, empowering them to grow.
Latest news by sector
All news
News
Trends
08 November 2024 I Dirk Hoogenboom
What’s Next? Bathroom Design and Tech Trends for 2025
31 October 2024 I Dirk Hoogenboom
Roofing Trends for a Better Future: From Shelter to Sustainability
16 October 2024 I Dirk Hoogenboom
Home Improvement Brands and Private Labels vs. A-Brands
16 October 2024 I Henri Busker
The Building Blocks of Prefab: Key Materials
11 October 2024 I Dirk Hoogenboom
Rethinking European Construction: Prefab Trends
16 October 2024 I Henri Busker
The Building Blocks of Prefab: Key Materials
11 October 2024 I Dirk Hoogenboom
Rethinking European Construction: Prefab Trends
24 September 2024 I Jeroen de Gruijl
Blockchain, AI, AR and IoT – Architects’ Outlook
24 September 2024 I Dirk Hoogenboom
Future Developments in Construction Still Far Away
31 July 2024 I Dirk Hoogenboom
How is the smart and connected products market evolving in Europe?
Trends
Learn more about the topics of your interest and see which insights we have available