Installation

The European installation market is one of the front runners in technological innovations, and for good reason. Trends like sustainability, smart home, electrification and labour shortages are changing demand, pushing manufacturers and suppliers to continually adjust their products, services and brand image. Knowing the market and its players is key to succeed in this dynamic sector.

It is essential to understand how these trends in the market affect the installers. Trends like sustainability are reflected in clients’ demand for energy- and water-saving solutions. They see the rise of smart home products that increase living comfort in their daily business. Meanwhile, labour shortages cause busy schedules, leading to search for products that are quick and easy to install and maintain. So through continual research, we know how market trends affect the needs of your users. USP Marketing consultancy provides essential market information to manufacturers, retailers and knowledge institutions. With our professional insights we provide answers to current issues which allow our clients to operate successfully in this market.

Clients we have worked for:

We help our clients with various types of researches

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding

The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Monitor research

Learn about the standard monitor research reports we have available on civil engineering.

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European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

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European Electrical Installation Monitor

This research helps understand the electrical installer, vital for a good marketing strategy and internal discussions. The European Electrical Installation monitor provides insights on installers activities, how they orientate themselves, training needs they have, how digital they are, etc. The key trends in this market are monitored each quarter in seven European countries since 2016.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

Latest news in installation

Dirk Hoogenboom

Feb 22, 2023

Contractors Anticipate Decrease in Prefab Usage Despite Labour Shortages and Digitalisation Trends

Over the past years, we have seen the use of prefabricated elements in building construction grow throughout the European construction market. The growth of...

Jeroen de Gruijl

15 February 2023

Insights

Learn about insights we have available on subjects related to civil engineering

Sustainability / Circularity

Electrification

Smart home

Digitalisation / BIM

Contact us

For more information about our expertise and research on installation please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Ralitsa Ruseva

Contact our expert:

Installation

Clients we have worked for: