Media orientation Q4 2022

This report will provide valuable insights into the perspectives of HVAC installers and plumbers on smart building products and their installation. These insights will be especially valuable for manufacturers targeting this group, as the information in the report can either validate current business strategies or lay the foundations for new ones. Furthermore, understanding the attitudes and willingness of installers and end users to invest in smart building products will facilitate fact-based internal discussions without the need for custom research.

This report is based on 746 successful quantitative telephone interviews with installers, conducted in the native language in the United Kingdom, Germany, France, Poland, and Belgium

and the Netherlands. The report is based on a representative sample of installers, including companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners, directors, or purchasers of these companies. This research is conducted quarterly, with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability, and many more.

and the Netherlands. The report is based on a representative sample of installers, with companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners/ directors or purchasers of these companies. This research is conducted quarterly with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

The primary focus of this research is to provide key insights into media orientation and to identify how HVAC installers and plumbers use traditional, digital, and other media channels. The study also offers insights into installers’ attitudes toward their most preferred social media channels and apps used for professional purposes. It highlights significant differences among the six European countries covered and provides other essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.

Do European HVAC installers and plumbers use social media, and if so, which ones and how much? Which website do HVAC installers and plumbers use the most?What are the attitudes of HVAC installers and plumbers toward traditional and virtual trade shows?What is the best way to target both younger and older generations of HVAC installers and plumbers?

1. Key takeaways 
2. Profile of the Mechanical installer 
3. Business development  
4. Media Orientation 
   1. Cross-country summary 
   2. United Kingdom 
   3. Germany
   4. France
   5. Poland
   6. Belgium
   7. The Netherlands