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Ready made reports / European Mechanical Installation Monitor / Media orientation Q4 2022

Media orientation Q4 2022

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on Media Orientation in the industry.

year

2022

No. of pages

110

Target group

HVAC installers and plumbers, companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.)

Key research topics

Media orientation in installation sector

Methodology

Based on 746 successful quantitative telephone interviews in native languages

Country scope

United Kingdom, Germany, France, Poland, Belgium and the Netherlands

Deliverables

Full report in pdf or ppt covering all 6 countries, support from a key account manager in case of questions

Publication frequency

Quarterly

Price

2,650 Euro

What is this report?

This report offers a comprehensive view of the installer's media orientation and preferred communication channels. Within the report, you will find insights into the HVAC installers' and plumbers' perspectives, including their use of traditional, digital, and other media channels.
This information can aid in shaping, refining, or developing your business, marketing, and communication strategies for engaging with electrical installers. The research is based on quantitative telephone interviews conducted with 746 HVAC installers and plumbers – companies that provide HVAC installation services while also engaging in other activities, such as electrical installation, among others. These interviews were conducted across the 6 major European markets.

Why do you need this report?

This report will provide valuable insights into the perspectives of HVAC installers and plumbers on smart building products and their installation. These insights will be especially valuable for manufacturers targeting this group, as the information in the report can either validate current business strategies or lay the foundations for new ones. Furthermore, understanding the attitudes and willingness of installers and end users to invest in smart building products will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 746 successful quantitative telephone interviews with installers, conducted in the native language in the United Kingdom, Germany, France, Poland, and Belgium

and the Netherlands. The report is based on a representative sample of installers, including companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners, directors, or purchasers of these companies. This research is conducted quarterly, with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability, and many more.

and the Netherlands. The report is based on a representative sample of installers, with companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners/ directors or purchasers of these companies. This research is conducted quarterly with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

What is included in this report?

The primary focus of this research is to provide key insights into media orientation and to identify how HVAC installers and plumbers use traditional, digital, and other media channels. The study also offers insights into installers’ attitudes toward their most preferred social media channels and apps used for professional purposes. It highlights significant differences among the six European countries covered and provides other essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.

Key questions answered

Do European HVAC installers and plumbers use social media, and if so, which ones and how much? Which website do HVAC installers and plumbers use the most?What are the attitudes of HVAC installers and plumbers toward traditional and virtual trade shows?What is the best way to target both younger and older generations of HVAC installers and plumbers?

Table of content

  1. Key takeaways 
  2. Profile of the Mechanical installer 
  3. Business development  
  4. Media Orientation 
    1. Cross-country summary 
    2. United Kingdom 
    3. Germany
    4. France
    5. Poland
    6. Belgium
    7. The Netherlands

Frequently asked questions

  1. To what degree do HVAC installers and plumbers in Europe use social media as an information source in their work?

HVAC installers use social media in their work, with the most commonly used being specialized professional forums at 24%. Others include YouTube at 23%, personal network sites such as Facebook at 19%, business network sites such as LinkedIn and Xing at 19%, and Instagram at 6%.

  1. Among European HVAC installers and plumbers, who are the frontrunners in BIM usage?

Dutch installers are the frontrunners in BIM awareness and usage.

  1. Are European HVAC installers and plumbers eager to use wholesaler apps?

Wholesalers’ apps have become more popular in France, Poland, and Belgium.

  1. How many UK HVAC installers and plumbers use apps for professional purposes?

About half of the UK installers use apps for professional purposes. Except for WhatsApp, they mostly use various apps from manufacturers and wholesalers.

  1. Are professional magazines popular among German HVAC installers and plumbers?

Professional magazines are read by 45% of German installers, with SHK Profi and SBZ being the most read ones.

  1. Which information source is the most favourable among French HVAC installers and plumbers?

Visiting the websites of manufacturers and searching on the Internet are generally considered the most helpful information sources. Advice from wholesalers is more important to small companies.

How our amazing clients describe us

dr. Christian Heine

CEO, Rothenberger AG

Valuable information about the latest installation trends

The European Mechanical Installation Monitor gives us great insights and these insights gained support our strategic decisions.

Johan Gijsman

Group Director Marketing, Walraven Holding

The Installation Monitor helps us with strategic decisions

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Ralitsa Ruseva

Team Leader | Consultant

Contact us

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PHONE

+31 10 2066900

ADDRESS

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3062 MA Rotterdam