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Ready made reports / Contractor Monitor

Contractor Monitor

The European Contractor Monitor delivers decision‑critical insight into how contractors across Europe think, buy and plan. Published annually and available exclusively from USP. Built on in‑depth interviews with contractors across key European markets, it shows how margins, purchasing channels, labour shortages and sustainability pressures are reshaping the sector. If you target contractors and need clarity on where demand, risk and opportunity are really heading, this report provides the facts behind better strategic decisions.

Excellence trough expertise

Key benefits

Construction forecast

Forecasts based on architect's interviews and translated to the installation market. We are here to support your planning, investment decisions and market prioritization.

Decision‑ready insight

Every report focuses on commercial implications for marketing, sales and strategy — answering “what should we do next?”, not just “what happened?”

Interactive dashboard

All results are delivered via an interactive dashboard, allowing you to filter by country, segment and topic — so insight is instantly usable, not buried in slides.

Presentation of key results

Key findings, implications and outcomes are presented by USP consultant, ensuring insights are understood and translated into action.

Excellence trough expertise

Available reports

Construction

Future of construction H2 2025

2025 56

Explore the buying and ordering behaviour among contractors in H2 2025. Uncover the purchasing behaviour, digitalization, and sustainability and much more.

Construction

Media orientation H1 2025

2025 80 pages

Stay informed on media orientation for H1 2025. Uncover key developments and expert recommendations to optimize your media strategies effectively.

Construction

Digitalisation and BIM H2 2024

2025 64 pages

Uncover the preferred purchase channels of contractors in H2 2024, and understand how purchasing behaviors evolved. This report provides insights into the factors influencing purchasing decisions among contractors.

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

6,500€ Single report

Excellence trough expertise

Upcoming reports

Construction

Innovation and efficiency

2026 September

6,000 Euro

Clients of the Contractor Monitor

What our clients say about us

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Experts

Dirk Hoogenboom

Head of New Business Development & Sales

Henri Busker

Consultant

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include purchase channels, prefab, digitalization and BIM, media orientation, sustainability, and decision-making in the construction industry.

  1. What is the methodolgy behind this research?

This report is based on 1,500 successful quantitative telephone interviews with contractors on an annual basis. The interviews are conducted in the native languages of Spain, Italy, France, Belgium, the Netherlands, the UK, Germany, and Poland. The report relies on a representative sample of contractors, excluding companies with fewer than 5 employees. This research is conducted twice per year, with reports covering different key marketing topics such as media orientation, BIM, prefab, sustainability, and many more. With these reports, you gain vital insights to sharpen your strategic marketing plans, improve internal discussion/decision-making by having fact-based information, and help narrow down and focus better on possible dedicated market research topics.

  1. How often is this research conducted and report published?

This research is conducted once a year, resulting in the publication of 1 report annually.

  1. For whom is this research valuable?

These insights are of high value for any stakeholder active in the construction industry and targeting contractors/general builders.

  1. How can one get access to the reports?

Contact us via the contact form, place your report orders using the report order function, or reach out to us via [email protected].

  1. What does the pricing work?

A single report covering 8 countries is available for €6,500.

  1. Which countries does this report cover?

In addition to providing cross-country comparisons and insights at the European level, this report covers specific countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Belgium, and Poland.

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