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Ready made reports / Contractor Monitor

Contractor Monitor

Comprehensive insights into the state of the construction market in Europe, with a focus on European contractors/general builders of 5 employees and upwards. Every year, approximately 1,900+ successful telephone interviews are conducted with contractors/general builders in 8 European countries. Based on these interviews, 2 reports per year are published, focusing on key marketing topics such as sustainability, BIM, prefab, orientation behaviour, buying behaviour, and many more.

Excellence trough expertise

Key benefits

Fact based insights

The European Contractor Monitor is based on solid quantitative market research with contractors and general builders. A solid foundation to provide key insights on a wide variety of marketing topics.

Solid methodolgy

Every report is based on approximately 950+ successful telephone interviews. This target group can only be properly investigated via telephone interviews, as online panels are either unavailable or unrelatable.

Strong comparabilty

The European Contractors Monitor covers eight key European countries. Because the research is conducted in all of the countries at the same time, with the same methodology and questionnaire, the results per country are highly comparable.


Your opinion and input matter to us! All of our subscribers have influence on the questionnaire and the topics we cover.

Long track record

The European Contractor Monitor has been running for many years and has a strong and loyal customer base. Many of the quarterly topics are repeated every two years, enabling multi-year comparisons and trends.

Excellence trough expertise

Available reports


Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Sustainability & Circularity H1 2023

2023 54 pages

Explore the adoption of sustainability and circularity practices among contractors in H1 2023. Uncover the driving forces behind the shift towards more sustainable construction practices and the benefits reaped.


Prefab usage amongst European contractors H1 2022

2022 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2022. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.


Digitalisation and BIM H2 2022

2021 77 pages

Uncover the preferred purchase channels of contractors in H1 2021, and understand how purchasing behaviors evolved. This report provides insights into the factors influencing purchasing decisions among contractors.

6,300€ Single report / 10,500 € Two reports

Clients of the Contractor Monitor

What our clients say about us

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.


Dirk Hoogenboom

Manager Sales & Marketing

Henri Busker

Team Leader | Consultant

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include purchase channels, prefab, digitalization and BIM, media orientation, sustainability, and decision-making in the construction industry.

  1. What is the methodolgy behind this research?

This report is based on 1,900+ successful quantitative telephone interviews with contractors on an annual basis. The interviews are conducted in the native languages of Spain, Italy, France, Belgium, the Netherlands, the UK, Germany, and Poland. The report relies on a representative sample of contractors, excluding companies with fewer than 5 employees. This research is conducted twice per year, with reports covering different key marketing topics such as media orientation, BIM, prefab, sustainability, and many more. With these reports, you gain vital insights to sharpen your strategic marketing plans, improve internal discussion/decision-making by having fact-based information, and help narrow down and focus better on possible dedicated market research topics.

  1. How often is this research conducted and report published?

This research is conducted twice a year, resulting in the publication of two reports annually.

  1. For whom is this research valuable?

These insights are of high value for any stakeholder active in the construction industry and targeting contractors/general builders.

  1. How can one get access to the reports?

Contact us via the contact form, place your report orders using the report order function, or reach out to us via [email protected].

  1. What does the pricing work?

A single report covering 8 countries is available for €6,300, while an annual subscription (including 2 reports) is priced at €10,500.

  1. Which countries does this report cover?

In addition to providing cross-country comparisons and insights at the European level, this report covers specific countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Belgium, and Poland.

Contact us

Send us a message

Please contact our office or fill in the contact form and our specialists will contact you.


[email protected]


+31 10 2066900


Max Euwelaan 51
3062 MA Rotterdam