Contractor Monitor

One of the main goals of this research is to give construction product manufacturers a good understanding of the European contractor (who is the contractor, what do they do and how do they behave) and of the main trends in the construction market. These insights are provided for all important construction elements, such as facade, insulation, roofing, interior (ceiling, floors & walls), raw building materials (concrete, wood and steel) and elevators / escalators / automatic doors. Furthermore, economic developments, branding and the decision-making power of the contractor are examined.

Reasons why contractors are becoming increasingly important to monitor

  • ‘Build smarter, faster and cheaper’ is one of the phrases often used in the construction industry
  • Builders are moving up the value chain. The influence of the main contractor is increasing rapidly in the construction industry
  • The way of working is changing, partly due to contract forms such as Design, Build & Maintenance (DBM)
  • When contractors become responsible for the long-term maintenance of a home, they naturally want to be included in the decisions about materials and design. At the same time, the digitisation of the construction process is increasing and BIM is here to stay.

Research content

  • The Contractor Monitor report is published twice a year and provides insight into contractors in eight European countries.
  • Both small and large contractors are interviewed for this purpose.
  • Aside from recording their order portfolio, we interview contractors about the nature of the work.
  • In addition to these insights, each report also examines a specific theme.
  • Besides this multi-client survey, we regularly conduct tailor-made market research among contractors.

Download the research factsheet

Find out what topics and what countries we cover

Contractor Monitor

The coronacrisis has impacted society in many ways, but it also affected the construction industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. In the last couple of years, the orientation behaviour of European contractors, already became more multi-channel with online sources increasing strongly. Also personal contact remained very important, since the construction sector is a very traditional one.

Available reports

Reports are published biyearly covering various key trends and are available below:

H1 2022

Prefab usage amongst European contractors

H2 2021

Media orientation

H1 2021

Purchase Channels

H2 2020

The role of contractors in the construction decision-making unit

H1 2020

Sustainability & Circularity

H2 2019

Media Orientation

Clients of the Contractor Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Eline Brussee


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.