explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
usp

Trends I published 15 December 2023

BIM

Building information modelling (BIM) is gaining importance in the construction and installation industry and is one of the most profound examples of the digitalization trend changing the construction process. Although digitalization is a key driver for change in most markets, the construction and installation industry is generally lagging behind a bit when it comes to digitalization. The hands-on mentality and the complex business value chain are important reasons for the slow adoption of digital solutions and working digitally. However, in the last decade, the construction and installation sector has made considerable digital progress.

How does BIM already impact the industry?

USP has been investigating the topic of digitalization in the construction and installation market for over two decades via dedicated research projects for sector organisations, manufacturers, and merchants. Among other things, we researched changing information consumption, the rise of e-commerce, and the increasing awareness and usage of BIM.

The impact of digitalization in the construction and installation industry on manufacturers is enormous.

  • Changes in information consumption impact marketing communication strategies.
  • New routes to market require an omni-channel sales approach.
  • Different and new digital services are required by customers.

For a deeper dive into the current state of BIM adoption among European HVAC installers, see our recent blog, “BIM Adoption Among European HVAC Installers Remains Low“. This blog explores factors influencing adoption rates and variations across different regions and company sizes.

What is next?

Digitalization and BIM will further expand and become a standard in the construction industry. All stakeholders in a project will use BIM as a common data environment, from financial and construction planning to execution and maintenance.

With the use of BIM, the data from construction projects can be gathered and analysed in a structured way to identify inefficiencies in the process and accurately predict financial and resource needs. We believe that companies in construction and installation will need to focus on building up and leveraging digital processes rather than just looking for another way to cut costs to be successful in the coming decade.

Digitalization might be the most important driver of change in the industry. Soon, contractors and installers will prefer to only work with manufacturers who allow and facilitate seamless digital work processes. Moreover, contractors and installers will search for a manufacturer.

  • Who delivers the right BIM information and tools for their platform?
  • Who offers a seamless order process.
  • Who is accessible via various digital platforms?

How does USP help their customers with BIM topics?

With the topic of labour shortage in mind, we help our customers with studies among architects, contractors, HVAC installers, engineers, electrical installers and many more of our construction-related target groups. By regularly speaking to the target groups about the topic of building information modelling and digitalisation, we gained a lot of knowledge on this key trend.

Some examples of studies that we did regarding BIM:

  1. Thought leadership research
  2. Customer journey research
  3. BIM research
  4. E-commerce research
  5. Service tool ideation
  6. Concept evaluation

BIM as a topic in our research monitors

To create an overview of market developments and provide context for client-specific research, USP Marketing Consultancy has developed several monitors. We continuously research market developments and the effects of key trends like labour shortages among architects, contractors, HVAC installers, electrical installers, painters, and end-consumers, of which reports are published quarterly, semi-annually, or annually.

Fresh Insights Await

Our relevant reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Decision making process Q3 2024

2024 87 pages

Unveil the decision-making processes in the construction industry through the lens of European architects. Discover the factors that influence crucial decisions and the interplay among different stakeholders.

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

Construction

Importance of branding & branding funnels 2024

2024 62 pages

This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Home Improvement

European Garden Monitor

2023 43 pages

Explore the European Garden Monitor, a comprehensive platform dedicated to garden health monitoring in Europe. Access valuable resources and expert advice today.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Installation

Prefab Q3 2024

2024 110 pages

Uncover the adoption of prefabricated products in HVAC installations during Q2 2022. Delve into the benefits and challenges associated with prefabrication in HVAC.

Installation

Branding Q3 2024

2024 74 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Installation

Prefab Q3 2024

2024 119 pages

This report offers a comprehensive view of the installers’ involvement and needs regarding prefabricated electrical installations.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.