Building information modelling (BIM) is gaining importance in the construction and installation industry, and is one of the most profound examples of the digitalisation trend changing the construction process. Although digitalisation is a key driver for change in most markets, the construction and installation industry is generally lagging behind a bit when it comes to digitalisation. The hands-on mentality and the complex business value chain are important reasons for the slow adoption of digital solutions and working digitally. However, in the last decade, the construction and installation sector is making considerable digital progress.
Reason for increased usage of BIM in construction
- The expanding requirements related to Building Information Modelling (BIM) in public projects.
- Opportunities for higher productivity and profitability.
- Become more attractive on the labour market.
- To allow prefabrication and offsite construction.
How does BIM already impact the industry?
USP has been investigating the topic of digitalisation in the construction and installation market for over two decades via dedicated research projects for sector organisations, manufacturers, and merchants. Among other things, we researched the changing information consumption, the rise of e-commerce, and the increasing awareness and usage of BIM.
The impact of digitalisation in the construction and installation industry on manufacturers is enormous:
- Changed information consumption impacts marketing communication strategies.
- New routes to market require an omnichannel sales approach.
- Different and new digital services are required by customers.
What is next?
Digitalisation and BIM will further expand and become a standard in the construction industry. All stakeholders of a project will use BIM as a common data environment, from financial and construction planning to execution and maintenance.
With the usage of BIM, the data from construction projects can be gathered and analysed in a structured way to identify inefficiencies in the process and to accurately predict financial and resource needs.
In combination with artificial intelligence, there will be significant changes in how processes are designed and executed in the industry. Many tasks are made easier and it pays off for construction companies to invest in software products and organise data in a structured form. We believe that companies in construction and installation will need to focus on building up and leveraging digital processes rather than just looking for another way to cut costs, in order to be successful in the coming decade.
Digitalisation might be the most important driver of change in the industry. Soon, contractors and installers will prefer to only work with manufacturers who allow and facilitate seamless digital work processes. Moreover, contractors and installers will search for a manufacturer:
- Who delivers the right BIM information & tools for their platform.
- Who offers a seamless order process.
- Who is accessible via various digital platforms.
How does USP help their customers with BIM topics?
With the topic labour shortage in mind, we help our customers with studies among architects, contractors, HVAC installers, engineers, electrical installers and many more of our construction-related target groups. By regularly speaking to the target groups about the topic of building information modelling and digitalisation, we gained a lot of knowledge on this key trend.
Some examples of studies that we did regarding BIM:
- Thought leadership research
- Customer journey research
- BIM research
- E-commerce research
- Service tools ideation
- Concept evaluation
Latest news around BIM
We frequently publish news articles based on our latest market studies. Read our most recent articles about Building Information Modelling (BIM) below.
TOP 5 Trends that are shaping the future of construction industry
BIM as a topic in our research monitors
To create an overview of market developments and provide context for client-specific researches, USP Marketing Consultancy has developed several monitors. We continuously research market developments and effects of key trends like labour shortage among architects, contactors, HVAC installers, electrical installers, painters and end-consumers, of which reports are published quarterly, semi-annually or annually.
Discover opportunities for your brand
Do you want to know how trends change your target groups’ demand, attitudes, perspectives and decision-making criteria, and whether your brand and products are answering their needs? Do you want to learn how you can make your customers’ lives easier whilst adding value to your brand? USP Marketing Consultancy specialises in various types of market research that can answer these questions, like customer satisfaction, driver analysis, customer journey, product development research, and many more.
For more information about our expertise and research on building materials please contact the responsible partner below.
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