Do-it-yourself or do-it-for-me Q4 2022

This report will offer valuable insights into the trends regarding the choice between DIY and hiring professionals for home improvement in European households. These insights will be especially beneficial for DIY stores and manufacturers targeting consumers in this market. With this information, businesses can optimize their strategies in terms of marketing and communication to align with the current market demand. Moreover, understanding customers’ behaviour, preferences, and attitudes regarding DIY vs. DIFM will facilitate data-driven internal discussions, eliminating the need for custom research.

This report is based on 6.608 successful online interviews with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden and Austria. This research is conducted quarterly with the reports covering different key topics in the home improvement industry like consumer orientation, DIFM vs. DIY, sustainability, branding, digitalisation of the sector, purchase channels and many more.

The primary focus of this research is to provide key insights into European customers’ preferences for DIY (Do-It-Yourself) or DIFM (Do-It-For-Me) approaches in home improvement. It delves into consumer attitudes, examining the main factors influencing their choice between DIY and professional services. The report also covers the planned and expected home improvement projects that consumers intend to undertake in 2023. Furthermore, the report covers home improvement trends across 11 European countries, and the study explores consumers’ product and tool preferences for these projects. This comprehensive research offers a deep understanding of the current status and emerging trends within the dynamic home improvement industry. It also examines the economic development of the DIY sector and provides insights into consumer behavior in the near future.

What type of products and tools are mostly used in home improvement jobs in European households?

What are the current DIY trends? 

How much are people in European households willing to house improvement jobs themselves? 

When do people in European households choose to hire professionals to do house improvement jobs? 

What is the main reason people in Europe choose the DIY or DIFM approach?

1. Key insights 
2. European developments
3. DIY vs. DIFM
4. European overview 
5. Country overview 
   1. Austria 
   2. Belgium
   3. Denmark
   4. France
   5. Germany 
   6. Italy
   7. The Netherlands
   8. Poland
   9. Spain
   10. Sweden
   11. The UK
6. Home improvement per category 
   1. Paint 
   2. Adhesives 
   3. Adhesives/glues 
   4. Sealants 
   5. Power tools