Onze marktonderzoeken

Marktrapporten

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Inzichten en advies om op te bouwen

USP Marketing Consultancy is het toonaangevende internationale marktonderzoeksbureau voor de bouw-, installatie-, DIY-, woon en vastgoed markten.

Al meer dan drie decennia helpen we toonaangevende merken in deze markten om betere beslissingen te nemen, aangedreven door inzichten uit op maat gemaakt onderzoek of uit onze kant-en-klare sectormonitorrapporten.

Een selectie van onze klanten

Diensten

Op maat gemaakt onderzoek en kant-en-klare rapporten

Stap in USP's hub van marktinformatie. Ons maatwerkonderzoek pakt uw unieke zakelijke uitdagingen aan, terwijl onze kant-en-klare rapporten de nieuwste trends in de sector onthullen. Duik in specifieke marktdynamiek en overzie het bredere industrielandschap met onze marktinzichten die zijn samengesteld om u met zekerheid door de markt te begeleiden, te helpen geïnformeerde beslissingen te nemen en om uw onderscheidend vermogen en marktaandeel te vergroten.

Marktonderzoek

Op maat gemaakte inzichten die uw unieke bedrijfsdoelen ondersteund met inzichten en advies.

Marktrapporten

Verkrijg onmiddellijke toegang tot uitgebreide marktanalyses, waardoor u met kant-en-klare inzichten moeiteloos een voorsprong krijgt.

Wat onze klanten over ons zeggen

Céline Pineau

Consumer insight researcher at Hager

USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.

Katrine Bruun Nielsen

Group insights manager at Velux

USP always works very structurally and professionally, and we always feel in good hands.

Suzanna Lammerts van Bueren

Director Business Development Northern Europe at Somfy

USP things along and where able to, besides delivering the insights, brainstorm about the business opportunities.

Rina van Heck

Head of marketing and communication Netherlands at Reynears Aluminium

The project managers of USP understands our needs and helped us optimize what questions to ask to get the best results.

Zsolt Kovacs

CEE Market Research Analyst at Velux

We needed an agency that speaks the same language as our target groups and found this in USP.

Gordon Murray-Smith

Market Intelligence and Insight Manager at BMI

USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.

Renato Di Rubbo

Head of global Marketing Piping systems at Geberit

We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.

Gordana Faust

Market Intelligence Specialist, Rothenberger

We have worked with USP in the past and have had a great experience. They really know our business well.

Sarah Hawke

Global Group Consumer Insights Manager at Stanley Black & Decker

We have worked with USP in the past and have had a great experience. They really know our business well.

Paul O’Dweyer

Global Consumer Market Development Manager at Bostik

Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.

Mike Fees

Brand Manager EMEA at MTD

We highly value the quick response times, flexibility and overall market expertise.

Justyna Gudowska-Pohling

AC EMEA Customer Insights Manager at PPG

USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Daniel Angelovski

Group insights manager at Velux

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

dr. Christian Heine

CEO, Rothenberger AG

The European Mechanical Installation Monitor gives us great insights and these insights gained support our strategic decisions.

Hardy Jaeschke

Senior Manager Market Research, Market Intelligence / Vaillant Group

The USP reports help us better understand different B2B target groups. better assess their business situations and enrich our range of knowledge enormously.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Johan Gijsman

Group Director Marketing, Walraven Holding

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.

Anton Haller

Head of Precast Marketing at Allplan

USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers area dealing with.

Onderzoek

Op maat gemaakt onderzoek

Ontdek op maat gemaakte inzichten met ons maatwerkonderzoek, precies afgestemd op uw bedrijfsdoelstellingen. Navigeer door het competitieve landschap met gegevensgestuurde duidelijkheid en geef uw strategische beslissingen een basis van zekerheid.

Klanttevredenheid

Duik in klantfeedback om zowel dienstverlening als productprestatie te verfijnen.

Branding

Vorm een ​​aantrekkelijke merkidentiteit om op te vallen in een competitieve markt.

Klantreis

Loop klantinteracties na van het eerste touchpoint tot de definitieve aankoop.

Product ontwikkeling

Gebruik marktinzichten om innovatieve productcreatie te realiseren.

Marktverkenning

Ontdek nieuwe marktingangen door nauwgezette analyse en prognose.

Prijzen

Zet prijzen strategisch in voor een sterke balans tussen waarde en winstgevenheid.

Segmentatie

Duik in marktsegmenten om uw marketingstrategieën efficiënt aan te passen.

Marktomvang

Meet de groei van de markt om realistische doelen te stellen en middelen optimaal te benutten.

Driveranalyse

Ontdek de cruciale factoren die klanttevredenheid en zakelijk succes sturen.

DMU in de bouw

In dit rapport beschrijven de architecten hoe het besluitvormingsprocess in de bouw volgens hen verloopt en wie besluit over zaken als material en merkkeuze.

Marktrapporten

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Marktrapporten

Branding in de doe-het-zelf markt

In dit rapport wordt per product categorie de geholpen merkbekendheid gemeten onder consumenten. Verder bevat het rapport ook interessante informatie over private labes vs A-Brands.

Marktrapporten

02

Marktrapporten

BIM & E-installateurs

In dit rapport geven E-installateurs antwoord op vragen over BIM gebruik in de breedste zin van het woord. Van gebruik, tot type projecten en producten die het meest in BIM projecten worden meegenomen.

Marktrapporten

03

Marktrapporten

Onze expertise

Drie decennia van specialisatie in de bouw-, installatie- en doe-het-zelfsectoren hebben ons kennisleider in deze markten gemaakt

Onze expertise

Bouw

Installatie

Doe-het-Zelf

  1. Lijmen en afdichtingsmiddelen
  2. Bouwmaterialen
  3. Civiel & infrastructuur
  4. Deuren en ramen
  5. Facade
  6. Vloeren
  7. Isolatie
  8. Verf en coatings
  9. Dakbedekking
  10. Beveiliging
  11. Hulpmiddelen
  12. Handel
  13. Muren & plafonds
  1. Elektrische installatie
  2. Engineering
  3. HVAC-installatie
  4. Riool & afvalwater
  1. Badkamerproducten
  2. Decoratieve diversen
  3. Vloerbedekking
  4. Tuinieren producten
  5. Handgereedschap
  6. Huis verf
  7. Keuken producten
  8. Elektrisch gereedschap

marktrapporten

Marktrapporten

Om geïnformeerde beslissingen te nemen, heeft u inzichten in uw markt nodig. USP biedt die kennis door op maat gemaakt onderzoek voor onze klanten, maar ook met kant-en-klare rapporten die gericht zijn op de bouw-, installatie- en doe-het-zelfsegmenten. Deze rapporten behandelen belangrijke partijen zoals architecten, aannemers, installateurs, schilders, klusbedrijven, consumenten en nog veel meer.

Bouw

Doe-het-zelf

Installatie

Verse inzichten staan klaar

Onze laatste rapporten

Bekijk onze meest recente marktrapportages voor de bouw, -installatie en doe-het-zelf markten, gebaseerd of solide kwantitatief onderzoek.

Bouw

Doe-het-zelf

Installatie

Bouw

Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Bouw

Purchase behaviour 2023

2023 64 pages

Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.

Bouw

Sustainability Q2 2023

2023 94 pages

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.

Bouw

Media orientation Q1 2023

2023 95 pages

Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.

Doe-het-zelf

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Doe-het-zelf

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Doe-het-zelf

Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Doe-het-zelf

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Installatie

Services in the Installation market Q2 2023

2023 111 pages

This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.

Installatie

Sustainability Q1 2023

2023 99 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.

Installatie

Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.

Installatie

Training needs Q2 2023

2023 106 pages

This report offers an overview of installers’ habits and preferences concerning their education. Furthermore, the report encompasses the pervasive challenge of workforce shortage and explores the sector’s strategies for resolving this issue.

USP IN CIJFERS

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MEDEWERKERS

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B2C online interviews

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B2B CATI interviews

Wij zijn een marktonderzoeks- en adviesbureau gespecialiseerd in de bouw-, Doe-het-zelf-, installatie- en wonen & vastgoedmarkt.

Bij USP voeren we voortdurend allerlei onderzoeken uit over de hele wereld. We zijn toegewijd aan het onderzoeken van de bouw-, installatie- en woningverbeteringsmarkten. Wij helpen klanten betere beslissingen te nemen op basis van inzichten, waardoor ze kunnen groeien.

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