Research

To answer our customers’ specific questions in the best possible way, we set up ad hoc studies with a tailor-made research design dedicated to their specific business case. We always start from the business objective of our customers and match it with the type of research that suits them best. As a result, we are experienced with a wide range of research types and methodologies.

Depending on the research objective, we offer qualitative (in-depth, focus groups) and quantitative research (CATI and WAPI). We are focused on delivering essential insights that bring our customers closer to their target audience and closer to success. Below are some examples of topics that we regularly research in ad-hoc studies.

Branding

The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share

Customer journey

Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

Driver analysis

What is really driving your target group? The rational motives on choices

Market exploration

Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Market size

To know if further growth is possible and whether your sales are developing in line with market volume, it is important for your business or organisation to understand your market position. Also to learn how your key competitors are performing in terms of market share.Our market size research can tell you all of this.

Pricing

How often has you company been faced with at least some of the following challenges: How to maximize revenue and ROI?  What volume of sales could be expected? How much are your customers willing to pay for your product or services? And if you change the price level in any way, which reactions from customers and market could you expect?

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Segmentation

Use segmentation research to categorise your customers in different groups that are distinct from each other in terms of relevant aspects for your product, service or concept. We not only help by determining these customer groups, but also by translating this information into the offered services and service provision, and explaining what all this means for your employees.

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Bel of email ons kantoor direct of vul uw contactgegevens hieronder in. Dan zal een van onze collega’s binnenkort contact met u opnemen.

Neem contact op met onze expert:

Dirk Hoogenboom

Neem contact op met onze expert:

Jan-Paul Schop

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

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