A European manufacturer of garden paving required support for their development of an innovative new tile. The project objective was to understand and define which developments in the product segment would have the greatest impact on customers with a focus on quality, scratch resistance, cost, overall appeal, easiness of laying, etc..
WHY USP FOR YOUR PRODUCT DEVELOPMENT STUDIES?
Through numerous product development studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like installers, painters and building contractors, as well as end consumers around the world.
Product development is crucial to stay competitive in fast-moving and innovative environments. This also brings challenges in terms of the industry’s complexity. USP’s unique experience will eliminate these challenges for you. Our knowledge of the construction, installation, and home improvement markets and stakeholders builds a solid base for any product development study.
Some of our customers for multinational product development studies include:
Reliable and very easy to work with
“Reliable and professional. In a collaborative manner.”
We had a strict deadline, but no problem for USP to meet it
“Communication was great, Project manager always kept us noted about the process of the study, very quick feedback and results”