Custom research
Product development
Would you like to increase your turnover by developing products that better meet customer needs in the construction, installation and home improvement sector? USP has over three decades of experience conducting product development research in these markets to help you succeed. Understanding market needs and validating product concepts is a key factor in reducing risk, improving product performance, and driving successful innovation.
9.0
our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with product development research
Why Product Development Research?
Developing successful products requires more than ideas — it requires validation, insight, and continuous optimisation. Product development research helps you ensure your solutions meet real market needs.
Validate market demand
Product development plays a vital role in business growth, but launching new products without proper validation can be risky.
Reduce development risks
Product development research allows you to test concepts, evaluate ideas, and refine products before and after launch.
Optimise product performance
By understanding customer needs, expectations, and behaviour, you ensure your product delivers real value and stands out in the market.
Why USP?
Whether you are developing a new concept, testing a product, or refining your offering, we design research that delivers actionable insights throughout the development process.
01
USP has extensive experience conducting product development research in the construction, installation, and home improvement sectors — from concept testing to pre-production evaluation. [usp-research.com]
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With 30+ years of expertise, we provide the insights and advice needed to reduce risk and increase the chances of product success.
03
We operate globally, ensuring consistent insights across markets and audiences.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We define business objectives, product concepts, and key research questions.
Design
We design a tailored approach to test and evaluate product ideas.
Fieldwork
Data collection among relevant target groups and stakeholders.
Insights
Translating insights into concrete product improvements and go-to-market recommendations.
How do we do it?
USP applies a structured approach to evaluate and optimise products throughout the development lifecycle.
Concept testing
How do potential customers evaluate your product idea or concept?
Feature evaluation
Which product features matter most to users and drive preference?
Performance assessment
How does your product perform compared to alternatives in real-world conditions?
Adoption potential
Are target groups willing to adopt and pay for your product?
Benefits of working with USP
Product development research helps you move from assumptions to validated, market-driven innovation.
Increase product success rate
By validating ideas early, you avoid costly mistakes later in the development process.
Reduce development risks
Insights help you focus on the product features that matter most to customers and drive adoption.
Build products customers value
With a data-driven approach, you create solutions that are relevant, competitive, and aligned with market demand.
What our clients say about us
Joost Maarse
Global Lead Circular Economy at Grundfos
Delivered as promised and great regular communication towards us as a client.
Edwin Ebskamp
Manager Brand & Traffic at Deli Home
USP is a reliable research agency, always a pleasure to work with.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam