USP Marketing Consultancy

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Product development 

Product development is crucial to stay competitive in fast-moving and innovative environments. This also brings challenges in terms of the industry’s complexity. USP’s unique experience will eliminate these challenges for you. Our knowledge of the construction, installation, and home improvement markets and stakeholders builds a solid base for any product development study.

Through numerous product development studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like installers, painters and building contractors, as well as end consumers around the world.

Clients we have worked for:

Competitiveness is important for business development

Manufacturers in the construction, installation and DIY industries are constantly contemplating whether their product and service portfolios are still competitive within the market. This is necessary in order to keep up with competition and with continuous developments in the market, like digitalisation, sustainability, circularity and the changing labour market. In order to stay on target and become or remain successful, there are 3 types of development trajectories for which solid research is essential.

New products & services

In this fast-changing and innovative world, there is a continuous need and room for new introductions. However, these introductions are often unsuccessful, which also applies to the installation, construction, and DIY sectors. Our product development research will help you succeed where others fail.

Additions to already existing products & services

Although current portfolios may have proven themselves to be successful, changing circumstances (internal or external) can easily lead to changing demand, making it necessary to add to the existing portfolio.

Modifications to already existing products & services

Our changing world creates situations where products & services become outdated and are in need of revitalisation. Then modifications are essential to keep customers satisfied.

Case study

Product development

One of our clients is a leading brand in construction materials in the United States. As the US market is mature and no real growth can be accomplished in this market, our client decided to enter the European market with their US product assortment. But as Europe is quite different from the US in terms of competition, growth rates, marketing and sales, our client did not know how and where to start.

Reliable and very easy to work with

“Reliable and professional. In a collaborative manner.”

Nicola Scirocco

Chairman, Europacable

We had a strict deadline, but no problem for USP to meet it

“Communication was great, Project manager always kept us noted about the process of the study, very quick feedback and results”

Patric Morgenstern

Produktmanager, MTD Products

Contact us

For more information about our expertise and research on product development please contact the responsible partner below.
We look forward to help you.

Contact our expert:


Ralitsa Ruseva


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Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

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Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



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