Key trends in the Home Improvement industry

In this exclusive webinar, Dirk Hoogenboom, Consultant at USP Marketing Consultancy, shared key insights into the latest home improvement industry trends and innovations.

Insights from home improvement

Market Reports and insights for 11 key European markets individually.

What’s on the Webinar Agenda?

Dirk will present findings from USP Marketing Consultancy’s research, conducted on a quarterly, bi-annual, and annual basis, tracking trends in the home improvement sector. These insights are drawn from the following research sources:

• European Home Improvement Monitor

In this session, we covered:

• Market development and outlook
• DIY vs. DIFM
• Buying and orientation behaviour
• Private labels vs. A-brands