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Ready made reports / European Home Improvement Monitor

European Home Improvement Monitor

The European Home Improvement Monitor focuses on European consumers and their home improvement behavior. The research is based on 26,400 online interviews conducted annually in 11 European countries. Each report tracks the number of jobs being done, the amount spent, and key trends shaping the market.

Excellence trough expertise

Key benefits

Fact based insights

The European home improvement monitor is based on solid quantitative market research. Interviews are conducted with European consumers. This provides a solid foundation to provide key insights on a wide variety of marketing topics.

Solid methodolgy

Every report is based on approximately 6,600 successful online interviews with consumers. Thorough quality checks are in place to ensure that the interviews are of the highest quality and that the sample is representative.

Strong comparabilty

The European home improvement monitor covers 11 key European countries. Because the research is conducted in all of the countries at the same time, with the same methodology and questionnaire, the results per country are highly comparable.

Co-makership

Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.

Long track record

The European home improvement monitor has been running for many years and has a strong and loyal customer base. Many of the quarterly topics are repeated every year, enabling multi-year comparisons and trends.

Excellence trough expertise

Available reports

Home Improvement

Do-it-yourself or do-it-for-me Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Installation

Sustainability Q1 2023

2023 73 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Installation

Branding Q3 2022

2022 187 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

DIY versus DIFM Q4 2021

2021 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

3,150€ Single report / 9,450 € Four reports

Experts

Dirk Hoogenboom

Manager Sales & Marketing

Reinier Zuydgeest

Managing Consultant

Clients we have worked for

What our clients say about us

Daniel Angelovski

Group insights manager at Velux

Consistently reliable insights from a long-term partner

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

A reliable long-term partner providing useful insights.

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

Very useful insights of our most important target groups

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include: purchase channels, digitalisation of the sector, media orientation, sustainability, Do-it-yourself vs. Do-it-for-me trends.

  1. How is the research conducted?

This report is based on 26,400 online interviews conducted annually with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden, and Austria.

  1. How often is the report published?

This report is published quarterly.

  1. For whom is this research valuable?

These insights hold significant importance for DIY stores and manufacturers targeting European customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.

  1. How can one get access to the reports?

Contact us via [email protected] or use our report order form

  1. What are the prices of the reports?

The single report for 11 countries is available for €3,150, and an annual subscription is €9,450.

  1. Which countries does this report cover?

This report covers the following European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden and Austria.

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3062 MA Rotterdam