European Home Improvement Monitor
The consumer is much better informed and more decisive than ever when it comes to home improvement products. It is key to understand their wishes and customer journey. That is why annually, we conduct more than 26,000 interviews with consumers in 11 European countries to follow key trends like online buying and orientation, the shift from Do-It-yourself toward Do-It-For-Me, the importance of name brands and many more.
The European Home Improvement monitor provides insights on what is shaping the home improvement market. These insights will help you develop a strong fact-based market strategy, and cut costs on your consumer surveys.
You can find a short video and a free sample report below:
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Find out what topics and what countries we cover
European Home Improvement Monitor
This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?
Available reports
Reports are published quarterly covering various key trends and are available below:
Clients of the Home Improvement monitor:
Contact us
For more information about this or any other research please contact our experts below:
Neem contact op met onze expert:
Dirk Hoogenboom
Contact our expert:
Reinier Zuydgeest
