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Ready made reports / European Home Improvement Monitor

European Home Improvement Monitor

The European Home Improvement Monitor focuses on European consumers and their home improvement behavior. The research is based on 26,400 online interviews conducted annually in 11 European countries. Each report tracks the number of jobs being done, the amount spent, and key trends shaping the market.

Excellence trough expertise

Key benefits

Construction forecast

Forecasts based on architect's interviews and translated to the installation market. We are here to support your planning, investment decisions and market prioritization.

Decision‑ready insight

Every report focuses on commercial implications for marketing, sales and strategy — answering “what should we do next?”, not just “what happened?”

Interactive dashboard

All results are delivered via an interactive dashboard, allowing you to filter by country, segment and topic — so insight is instantly usable, not buried in slides.

Presentation of key results

Key findings, implications and outcomes are presented by USP consultant, ensuring insights are understood and translated into action.

Excellence trough expertise

Available reports

Home Improvement

Orientation & usage of new digital tools Q1 2026

2026 77 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

DIY vs DIFM Q4 2025

2026 78 pages

Explore the prevailing trends between DIY and DIFM in Q4 2025. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2025

2025 54 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Home Improvement

Purchase Channels and Online Buying Q2 2025

2025 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Needs & willingness to invest in sustainability Q1 2025

2025 84 pages

Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY vs DIFM Q4 2024

2025 76 pages

Explore the prevailing trends between DIY and DIFM in Q4 2024. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2024

2024 74 pages

Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

3,500€ Single report / 9,750 € Four reports

Excellence trough expertise

Upcoming reports

Home Improvement

The Professionalization of DIY: Where the Amateur Ends and the Pro Begins

2026 February

3,500 Euro

Home Improvement

Branding

2026 November

3,500 Euro

Home Improvement

The Appification of Home Improvement: How Tools and Content Drive Purchase Behavior

2026 August

3,500 Euro

Home Improvement

Trends in sustainability and energy independence

2026 May

3,500 Euro

Clients of the European Home Improvement Monitor

What our clients say about us

Daniel Angelovski

Group insights manager at VELUX

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Experts

Dirk Hoogenboom

Head of New Business Development & Sales

Reinier Zuydgeest

Managing Director

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include: purchase channels, digitalisation of the sector, media orientation, sustainability, Do-it-yourself vs. Do-it-for-me trends.

  1. How is the research conducted?

This report is based on 26,400 online interviews conducted annually with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden, and Austria.

  1. How often is the report published?

This report is published quarterly.

  1. For whom is this research valuable?

These insights hold significant importance for DIY stores and manufacturers targeting European customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.

  1. How can one get access to the reports?

Contact us via [email protected] or use our report order form

  1. What are the prices of the reports?

The single report for 11 countries is available for €3,500, and an annual subscription is €9,750.

  1. Which countries does this report cover?

This report covers the following European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden and Austria.

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