European Home Improvement Monitor
Comprehensive Insights into the behaviour of European home improvement market customers. The European Home Improvement Monitor is a quarterly published market research publication that is based on extensive research involving a large sample of customers from different European countries.
Available reports
Reports are published quarterly covering various key trends and are available below:
Quarterly Report Delivering Invaluable Insights into the Evolving Consumer Landscape of the European Home Improvement Market
The European Home Improvement Monitor is a comprehensive, quarterly report that provides insights into the latest trends and consumer preferences in the European home improvement market. Covering everything from purchase channels to sustainability, this report is an essential resource for anyone in the industry. The consumer is much better informed and more decisive than ever when it comes to home improvement products. It is key to understand their wishes and customer journey.
Navigating the Digital Shift: The European Home Improvement Monitor Provides Key Insights
Digitalization is rapidly changing the way consumers orientate and how they purchase home improvement products. This trend makes “pull marketing” much more important. The consumer becomes more and more decisive in the DMU. The European Home Improvement Monitor provides key information on how consumers orientate themselves to your category. How digital are they and what are the differences by country? Need-to-know Information is vital for a good marketing strategy.
Methodology
- 600 online interviews per quarter per country among consumers
- Annually, 26,400 successful online interviews
- The survey was conducted in 11 countries, including Belgium, the UK, France, Germany, Italy, the Netherlands, Poland, Spain, Denmark, Austria, and Sweden
KEY TRENDS are being investigated:
- E-commerce
- Shift from DIY towards DIFM
- Changing consumer journey
- Developments are reported by country and by product category
Comparing Home Improvement Markets Across Europe: The Comprehensive Analysis of the European Home Improvement Monitor
The European Home Improvement Monitor is conducted in 11 countries with the same methodology and questionnaire. Not only the trends can be compared country by country, but also by product category. Our customers are often Multinational companies who need to receive comparable data for the countries in which they are active. We deliver a cross-country comparison. This information is highly valuable to assess market conditions and sales feedback. The European Home Improvement monitor provides insights into what is shaping the home improvement market. These insights will help you develop a strong fact-based market strategy, and cut costs on your consumer surveys.
€ 3,150 Single report 8 countries / € 9,450 Annual subscription
Download the research factsheet
Find out what topics and what countries we cover
European Home Improvement Monitor
This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?
Clients of the Home Improvement monitor:
Contact us
For more information about this or any other research please contact our experts below:
Contact our expert:
Dirk Hoogenboom
Contact our expert:
Maja Markovic
