European Home Improvement Monitor

The consumer is much better informed and more decisive than ever when it comes to home improvement products. It is key to understand their wishes and customer journey. That is why annually, we conduct more than 26,000 interviews with consumers in 11 European countries to follow key trends like online buying and orientation, the shift from Do-It-yourself toward Do-It-For-Me, the importance of name brands and many more.

The European Home Improvement monitor provides insights on what is shaping the home improvement market. These insights will help you develop a strong fact-based market strategy, and cut costs on your consumer surveys. 

You can find a short video and a free sample report below: 

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Find out what topics and what countries we cover

European Home Improvement Monitor

This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?

Available reports

Reports are published quarterly covering various key trends and are available below:

Q3 2022
Q2 2022

Purchase channels

Q1 2022

Rise of digital natives

Q4 2021
Q2 2021

Impact of online orientation

Q1 2021
Q4 2020
Q3 2020

Name brands versus private labels

Clients of the Home Improvement monitor:

Contact us

For more information about this or any other research please contact our experts below:

Neem contact op met onze expert:

Dirk Hoogenboom

Contact our expert:

Reinier Zuydgeest


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