Your brand is your most valuable asset
The more distinct your brand is, the more valuable it will become. However, being distinct is not that easy when playing in the field of construction, installation and home improvement. This is because these industries are subject to different, more complex powers and structures than typical B2C markets.
Professional applicators can be brand loyal beyond any reason
It is commonly concluded that, in our industries, professionals settle for nothing less than top-notch quality. Word-of-mouth recommendations are crucial for scoring new business and the best way to ensure this is by using perfect brands.
Construction projects are often subject to specifications though
These specifications make it difficult for B2B marketers to know who exactly they should target to improve their brand performance; architects, project developers, building contractors, and applicators all have different preferences, but in the end, only one can be the final decision-maker.
Successfully positioning a brand requires consumer insight. Brands are owned in the minds of consumers, so unless you know how consumers perceive your brand and those of your competitors, you will not know which brand position (or unique value proposition/ unique selling proposition) is going to be most advantageous for your brand
A leading supplier of door hardware and entrance systems, and a major player in access and security solutions is active in Europe with multiple pan-European brands, as well as numerous local brands. These local brands often have a long history and are therefore strong brands in terms of awareness and sales.
Also under difficult circumstances USP delivered
“USP delivered excellent results under very difficult circumstances of a global pandemic. I look forward to future projects with USP”
I look for expertise and teamwork
“USP is our preferred partner for brand trackers. This because of their can-do attitude, expertise, and teamwork. It is wonderful to work with them.”