Successfully positioning a brand requires consumer insight. Brands are owned in the minds of consumers, so unless you know how consumers perceive your brand and those of your competitors, you will not know which brand position (or unique value proposition/ unique selling proposition) is going to be most advantageous for your brand
A leading supplier of door hardware and entrance systems, and a major player in access and security solutions is active in Europe with multiple pan-European brands, as well as numerous local brands. These local brands often have a long history and are therefore strong brands in terms of awareness and sales.
WHY USP FOR YOUR BRANDING STUDIES?
Through numerous annual B2B and B2C branding studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like architects, installers, painters, building contractors and end consumers around the world.
Tracking and understanding brand performance is essential, but has its challenges in these complex industries. USP’s unique experience will eliminate these challenges for you. Our knowledge of the construction, installation and home improvement markets and stakeholders builds a solid base for any brand positioning, tracking or image research.
Some of our customers for multinational branding studies include:
Also under difficult circumstances USP delivered
“USP delivered excellent results under very difficult circumstances of a global pandemic. I look forward to future projects with USP”
I look for expertise and teamwork
“USP is our preferred partner for brand trackers. This because of their can-do attitude, expertise, and teamwork. It is wonderful to work with them”.”