research / Market exploration
Market exploration
Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture. Combined with our three decades of experience conducting market research in the construction, installation and home improvement industry, we can deliver insights and advice to build on.
Tailor made
Our research is always customized to fit your needs and help you answer your business objective trough insights and advice.
Leading industry experts
Leverage our 30+ years of expertise in the construction, installation and home improvement markets.
Insights and advice
Our mission is to provide insights and advice, not just data.
Our Clients
Approach
We believe that each construction project holds its own set of challenges and opportunities. Our research methodology is not one-size-fits-all; rather, it is a blend of traditional techniques and innovative methods tailored to unravel the intricacies of the construction world
Custom made insights, tailored to your needs
Every market exploration and business objective is unique, we understand this at USP. Every market exploration research is tailor made to fit your needs.
B2B and B2C
USP has extensive experience in market exploration researches focussing on the professional and the consumer markets.
Worldwide coverage
USP can conduct market explorations worldwide.
Wide coverage of target groups and segments
USP can cover a wide variety of segments and target groups in the construction and installation business value chain.
Qualitative and quantitative market research capabilities
USP can conduct both qualitative (in-depth interviews, group discussions etc) and quantitative (CATI, online etc) market exploration studies.
Types of research we offer
Market segmentation analysis
This research type involves dividing the market into distinct segments based on characteristics such as demographics, psychographics, behaviors, and needs. Understanding these segments helps tailor products, services, and marketing strategies to better meet the diverse needs of different customer groups
Competitor Analysis
Researching competitors is essential to understand the competitive landscape within the market. This involves identifying key competitors, analyzing their strengths and weaknesses, evaluating their strategies, products, pricing, distribution channels, and market positioning. This information helps in identifying opportunities to differentiate your offerings and gain a competitive advantage.
Trend Analysis
Studying current and emerging trends within the market provides insights into shifts in consumer preferences, technological advancements, regulatory changes, and other external factors that can impact the market's direction. This research type helps businesses anticipate changes and align their strategies accordingly.
Customer Behavior and Insights
Understanding customer behavior is crucial for effective market exploration. This research involves collecting data on customer preferences, buying patterns, motivations, pain points, and satisfaction levels. Surveys, focus groups, interviews, and data analytics can provide valuable insights into customer needs and how they interact with products or services.
SWOT Analysis
A SWOT analysis examines the market's internal Strengths and Weaknesses, as well as external Opportunities and Threats. This analysis helps identify areas of advantage and improvement within your organization, along with potential market opportunities and challenges that could affect your business's success.
Who benefits?
C-level professionals
Business development professionals
Marketing and market intelligence professionals
Investors and M&A professionals
How can we ensure a successful market/product entry?
USP can investigate what the optimal route-to-market is, what the key target groups are and how to best set-up your communication strategy.
Should we invest in/acquire a company?
USP can establish the current and future market potential of a target company and their current position in the market.
Our Experts
Dirk Hoogenboom
Manager Sales & Marketing
Henri Busker
Team Leader | Consultant
FAQ
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How does your market exploration differ for construction and installation compared to other industries?
Our approach is tailored to the unique dynamics of the construction & installation sector, as this industry is a-typical and traditional. This means a solid market knowledge is needed in order to get the insights you need.
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Can you provide insights for both residential and commercial construction sectors?
Absolutely! We offer market exploration for both residential and commercial construction, ensuring insights are specific to your target audience and project type.
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Will a market exploration also cover market size?
Yes, if a market size estimation is needed for achieving your business objective, this can be integrated in the research.
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Can you cover all stakeholders in the construction and installation business value chain?
As a market specialized agency for the construction, installation and home improvement markets, we can target any stakeholder, in any segment and in any country.
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Will you consider our market exploration as confidencial?
When conducting a market exploration, or any other research for that matter, we will always consider the project as highly confidencial and NDA’s can be signed to formalize this.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam