Why Market Exploration research?

The world of construction, installation and home improvement, and the residential and real estate sectors, is constantly developing developing at a relentless pace. In order to ensure that your organisation can withstand this ever-changing world, knowing what is happening in your market is absolutely essential.

Who are your competitors? What are they focusing on? Do your products and services still meet the current demand in the market? Is the market in which you are active still large enough for your product? Is that likely to change in the near future? Perhaps you would like to know what opportunities there are for a new product or service you plan to launch?

Our market analyses can answer all of these questions. The approach we adopt very much depends on your specific question. USP Marketing Consultancy always adopts a proactive approach and our knowledge and experience enable us to focus on the question that really matters. Our strength is that our understanding of the market allows us to place ourselves in your specific situation. We then adapt our research methods accordingly, because only a bespoke approach will help you to advance.

Case study

Market Entry

Een van onze klanten is een vooraanstaand merk van bouwmaterialen in de Verenigde Staten. Aangezien de Amerikaanse markt verzadigd en groei daar moeilijk te behalen is, wilde onze klant de Europese markt penetreren met het Amerikaanse assortiment. Omdat Europa nu eenmaal veel verschilt van de Verenigde Staten wat betreft concurrentie, groeiratio’s, marketing en sales, had onze klant een marktoverzicht nodig om te kunnen starten.

Professionals who are always in control

“From the very first contact with USP, we were 100% reinsured they would be in control. Very proactive, reliable, and with good expertise”

Denis Bonan

Founding Partner Denelen, Hunter Douglas

Professional and friendly project leaders

“We did not know the Modular Construction market at all and would like to enter it. The expertise of USP helped us and gave us meaningful insights”

Yvonne Rueegg

Specialist Customer, Consumer & Market Insights West Europe , 3M

Contact us

For more information about our expertise and research on market exploration please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Henri Busker


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Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

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Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

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