explore our market researches

Market reports

See all

research / Market exploration

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture. Combined with our three decades of experience conducting market research in the construction, installation and home improvement industry, we can deliver insights and advice to build on.

Tailor made

Our research is always customized to fit your needs and help you answer your business objective trough insights and advice.

Leading industry experts

Leverage our 30+ years of expertise in the construction, installation and home improvement markets.

Insights and advice

Our mission is to provide insights and advice, not just data.

Our Clients

Types of research we offer

Market segmentation analysis

This research type involves dividing the market into distinct segments based on characteristics such as demographics, psychographics, behaviors, and needs. Understanding these segments helps tailor products, services, and marketing strategies to better meet the diverse needs of different customer groups

Competitor Analysis

Researching competitors is essential to understand the competitive landscape within the market. This involves identifying key competitors, analyzing their strengths and weaknesses, evaluating their strategies, products, pricing, distribution channels, and market positioning. This information helps in identifying opportunities to differentiate your offerings and gain a competitive advantage.

Trend Analysis

Studying current and emerging trends within the market provides insights into shifts in consumer preferences, technological advancements, regulatory changes, and other external factors that can impact the market's direction. This research type helps businesses anticipate changes and align their strategies accordingly.

Customer Behavior and Insights

Understanding customer behavior is crucial for effective market exploration. This research involves collecting data on customer preferences, buying patterns, motivations, pain points, and satisfaction levels. Surveys, focus groups, interviews, and data analytics can provide valuable insights into customer needs and how they interact with products or services.

SWOT Analysis

A SWOT analysis examines the market's internal Strengths and Weaknesses, as well as external Opportunities and Threats. This analysis helps identify areas of advantage and improvement within your organization, along with potential market opportunities and challenges that could affect your business's success.

Who benefits?

C-level professionals

Business development professionals

Marketing and market intelligence professionals

Investors and M&A professionals

Should we enter a new market?

USP can establish the potential market size, product feasibility match, best route-to-market and communication strategies

Which markets could be a good fit for our new products?

USP can investigate if your products would hit a blue or red ocean, what product features to communicate and what the optimal market introduction will be.

How can we ensure a successful market/product entry?

USP can investigate what the optimal route-to-market is, what the key target groups are and how to best set-up your communication strategy.

Should we invest in/acquire a company?

USP can establish the current and future market potential of a target company and their current position in the market.

Our Experts

Dirk Hoogenboom

Manager Sales & Marketing

Henri Busker

Team Leader | Consultant


  1. How does your market exploration differ for construction and installation compared to other industries?

Our approach is tailored to the unique dynamics of the construction & installation sector, as this industry is a-typical and traditional. This means a solid market knowledge is needed in order to get the insights you need.

  1. Can you provide insights for both residential and commercial construction sectors?

Absolutely! We offer market exploration for both residential and commercial construction, ensuring insights are specific to your target audience and project type.

  1. Will a market exploration also cover market size?

Yes, if a market size estimation is needed for achieving your business objective, this can be integrated in the research.

  1. Can you cover all stakeholders in the construction and installation business value chain?

As a market specialized agency for the construction, installation and home improvement markets, we can target any stakeholder, in any segment and in any country.

  1. Will you consider our market exploration as confidencial?

When conducting a market exploration, or any other research for that matter, we will always consider the project as highly confidencial and NDA’s can be signed to formalize this.

Contact us

Send us a message

Please contact our office or fill in the contact form and our specialists will contact you.


[email protected]


+31 10 2066900


Max Euwelaan 51
3062 MA Rotterdam