USP Marketing Consultancy

Browse Market Reports:

Market exploration research

Who are your competitors? What are they focusing on? Do your products and services still meet the current demand in the market? Is the market in which you are active still large enough for your product? Is that likely to change in the near future? Perhaps you would like to know what opportunities there are for a new product or service you plan to launch?

Our market analyses can answer all of these questions. The approach we adopt very much depends on your specific question. USP Marketing Consultancy always adopts a proactive approach and our knowledge and experience enable us to focus on the question that really matters. Our strength is that our understanding of the market allows us to place ourselves in your specific situation. We then adapt our research methods accordingly, because only a bespoke approach will help you to advance.

Clients we have worked for:

Knowledge of the market is essential for business

In order to ensure that your organisation can withstand ever-changing world, knowing what is happening in your market is absolutely essential. Market research provides businesses with a solid foundation for product development, pricing strategies, and positioning in the market. It enables businesses to stay ahead of the competition, anticipate customer needs, and make informed business decisions that can drive growth and profitability. Market exploration research is crucial for businesses to gain a competitive edge in the market.

Market Exploration research brings a lot of benefits

Market exploration research is essential for businesses as it provides valuable insights and data that inform strategic decision-making. By conducting thorough market research, businesses can identify and understand market trends, consumer preferences, competitor analysis, and other market dynamics. This information helps businesses to identify new opportunities, assess the viability of potential business ventures, and develop effective marketing strategies. It also aids in mitigating risks by identifying potential challenges and obstacles in the market.

Case study

Market entry

One of our clients is a leading brand in construction materials in the United States. As the US market is mature and no real growth can be accomplished in this market, our client decided to enter the European market with their US product assortment. But as Europe is quite different from the US in terms of competition, growth rates, marketing and sales, our client did not know how and where to start.

Professionals who are always in control

“From the very first contact with USP, we were 100% reinsured they would be in control. Very proactive, reliable, and with good expertise”

Denis Bonan

Founding Partner Denelen, Hunter Douglas

Professional and friendly project leaders

“We did not know the Modular Construction market at all and would like to enter it. The expertise of USP helped us and gave us meaningful insights”

Yvonne Rueegg

Specialist Customer, Consumer & Market Insights West Europe , 3M

Contact us

For more information about our expertise and research on market exploration please contact the responsible partner below.
We look forward to help you.

Neem contact op met onze expert:

Henri Busker


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

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