Custom research
Market exploration
Would you like to successfully enter new markets and unlock new growth opportunities in the construction, installation and home improvement sector? USP has over three decades of experience conducting market exploration research in these markets to help you succeed. Understanding market dynamics, trends and opportunities is a key factor in making informed decisions, reducing risks and achieving sustainable growth.
9.0
our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with market exploration research
Why Market Exploration Research?
Entering new markets or expanding your business requires a deep understanding of the landscape. Market exploration research helps you identify opportunities, risks, and the right strategy to succeed.
Identify growth opportunities
When entering a new market, it is crucial to understand trends, developments, and key players shaping the landscape.
Understand market dynamics
Market exploration research provides insight into market size, segmentation, distribution channels, and local dynamics, helping you navigate complex environments with confidence.
Reduce uncertainty in decision-making
Without a clear understanding of the market, growth initiatives carry unnecessary risk. With the right insights, you can make informed decisions and accelerate successful market entry.
Why USP?
Whether you are exploring new markets, assessing growth opportunities, or preparing for market entry, we design research that provides clarity and direction.
01
USP has extensive experience in market exploration within the construction, installation, and home improvement sectors, helping clients understand new markets and identify opportunities.
02
With 30+ years of expertise, we combine market data with actionable advice to support your go-to-market strategy.
03
We operate globally, providing consistent insights across different regions and markets.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We explore your expansion goals, target markets, and key research questions.
Design
We design a tailored research approach to understand market dynamics and opportunities.
Fieldwork
Data collection across stakeholders, regions, and market segments.
Insights
Translating findings into clear go-to-market strategies and recommendations.
How do we do it?
USP applies a structured approach to analyse new markets, combining quantitative and qualitative insights to build a complete view of the market landscape.
Market size & segmentation
What is the potential of the market and how is it structured?
Market trends & developments
What are the key trends shaping demand and future growth?
Competitive landscape
Who are the key players and how are they positioned in the market?
Distribution & channels
Which routes to market are most effective?
Benefits of working with USP
Market exploration research helps you move from assumptions to a clear, evidence-based market strategy.
Enter new markets with confidence
By understanding the market before entering, you reduce uncertainty and avoid costly mistakes.
Minimise risks
Market insights help you design strategies that align with local dynamics and stakeholder needs.
Maximise growth potential
Instead of relying on assumptions, you build your growth strategy on solid data — enabling faster and more effective decision-making.
What our clients say about us
Renato Di Rubbo
Head of global Marketing Piping systems at Geberit
We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Rolf Herzog
Marketing director at RUKO GmbH Präzisionswerkzeuge
It was great to work with USP, they deliver the results in time.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam