Market size studies

Our market sizing studies assist you in determining the size and actual sales potential of new and potential markets through quantitative research.

To determine whether a business case is viable, the starting questions usually are: how big is the market, and how much of it can we win? Market sizing studies allow you to make informed decisions about the size of your investment while also quantifying the potential returns.

How to measure the size of the market? This depends on the market and the level of detail needed. In most of our studies, a bottom-up method is used, in which the professionals that apply the products are asked about their most recent projects. They will explain what materials and products have been used per project and the number of projects they do. Our analysis of this data will provide a detailed quantification of the market you are interested in. 

Case study

Market size

A manufacturer of garden paving approached us to understand the opportunities in the garden paving market in several countries. The client wanted to understand what offer would be appealing to each market and what the potential sales could be when offering their current portfolio or with an additional type of tile.

Latest news around market size

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Group Insights Manager, VELUX

Because of their expertise USP is our preferred suplier


“USP is our preferred suplier for market research.The project managers have great market expertise which makes it easy to cooparete with them”

Arno van Dongen

Market Researcher, Technische Unie

Contact us

For more information about our expertise and research on market size please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Florens van der Gaag

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Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

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