USP Marketing Consultancy

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Market size 

Our market sizing studies assist you in determining the size and actual sales potential of new markets through quantitative research. To determine whether a business case is viable, the starting questions usually are: how big is the market, and how much of it can we win? Market sizing studies allow you to make informed decisions about the size of your investment while also quantifying the potential returns.

How to measure the size of the market? This depends on the market and the level of detail needed. In most of our studies, a bottom-up method is used, in which the professionals that apply the products are asked about their most recent projects. They will explain what materials and products have been used per project and the number of projects they do. Our analysis of this data will provide a detailed quantification of the market you are interested in.

Clients we have worked for:

Benefits of market size studies

Market size study is immensely beneficial as it helps understand the scale and potential of target market. It allows you to identify the size of the customer base, assess market growth trends, and estimate market share. This information is crucial for strategic planning, setting realistic sales targets, and understanding the market landscape. Market size study also helps to identify niche markets or untapped opportunities that can be leveraged for business growth.

Why you should conduct market size study

By conducting market size study, you can make informed decisions, align offerings with market demand, stay ahead of the competition, and drive growth and profitability. It is a vital tool to navigate the dynamic business environment and make strategic decisions that can positively impact your business.

Case study

Market size

A manufacturer of garden paving approached us to understand the opportunities in the garden paving market in several countries. The client wanted to understand what offer would be appealing to each market and what the potential sales could be when offering their current portfolio or with an additional type of tile.

You always feel in good hands working with USP

USP always works very structurally and professionally, and we always feel in good hands.

Katrine Bruun Nielsen

Group Insights Manager, VELUX

Because of their expertise USP is our preferred suplier

“USP is our preferred suplier for market research.The project managers have great market expertise which makes it easy to cooparete with them”

Arno van Dongen

Market Researcher, Technische Unie

Contact us

For more information about our expertise and research on market size please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Florens van der Gaag


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Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

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​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

Market reports

The following researches are available covering various markets.

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