research / Market size research
Market size
To know if further growth is possible and whether your sales are developing in line with market volume, it is important for your business or organisation to understand the total market size and the share of your brand(s). With our track record of 30+ years in conducting market size studies in the construction, installation and home improvement industries, we can assist you in the entire process.
Tailor made
Our research is always customized to fit your needs and helps you answer your business objectives through insights and advice.
Leading industry experts
Leverage our 30+ years of expertise in the construction, installation, and home improvement markets.
Insights and advice
Our mission is to provide insights and advice, not just data.
Clients we helped with market size research
When you might need this?
Scenario 1
Estimating the European Market for Sustainable Roofing
A well-established roofing manufacturer is planning to launch a line of eco-friendly, durable roofing materials across several European countries. While internal forecasts suggest high demand, they need an accurate market size assessment—broken down by region, building type, and installation volume—to validate their business case.
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How large is the total market for sustainable roofing in each target country, and what share does each segment (residential vs. commercial) represent?
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Which construction types (new builds vs. renovations) show the strongest growth, and how does sustainability factor into buyer decisions?
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Who are the key regional competitors, and what portion of the market do they control?
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Which distribution channels (wholesalers, direct-to-contractor, DIY stores) hold the greatest potential for market penetration?
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How will upcoming regulations or green building incentives likely affect future market size and growth?
Scenario 2
Evaluating the Addressable Market for Prefabricated Bathroom Units
A global bathroom fixtures supplier considers introducing turnkey bathroom pods for hotels, student housing, and healthcare facilities. Before committing to new manufacturing facilities, they commission a thorough market sizing study to gauge actual demand and segment viability.
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What is the current and forecasted total market for prefabricated bathroom solutions in different commercial sectors?
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How do architects, contractors, and facility managers perceive the benefits (time savings, consistent quality) of such solutions?
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What portion of new commercial construction projects are likely to adopt prefabricated bathroom units within the next 5 years?
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How do local building codes, labor costs, and supply chain considerations vary across regions, affecting market size?
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Which market segments (hotels, healthcare, multifamily) present the highest ROI, and why?
Scenario 3
Quantifying Demand for Smart Home Systems in North America
A European smart home solutions provider wants to expand aggressively into the North American market. They need an accurate size estimate of the professional installer and consumer segments interested in automated lighting, security, and climate control systems.
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How large is the current market for smart home installations, and what’s the projected growth over the next 3–5 years?
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Which customer groups (homebuilders, professional integrators, DIY enthusiasts) drive the bulk of demand, and what are their defining characteristics?
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What share of the market is dominated by incumbent brands, and how fragmented is the space?
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Are regional factors—such as climate, local incentives, or housing stock—shaping demand differently in key states or provinces?
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Which product categories (lighting, security, HVAC) hold the greatest untapped potential for future growth?
Key benefits of USP for your market size research
Custom made insights, tailored to your needs
Every market size research and business objective is unique, we understand this at USP. Every market size research is tailor made to fit your needs.
B2B and B2C
USP has extensive experience in conducting market size studies focussing on the professional and the consumer markets.
Worldwide coverage
USP can conduct market size studies worldwide.
Wide coverage of target groups and segments
USP can cover a wide variety of segments and target groups in the construction, installation and home improvement business value chain.
Bottom-up approach
In most of our studies, a bottom-up method is used, in which the professionals that apply the products are asked what materials and products have been used per project and the number of projects they do. Our analysis of this data will provide a detailed quantification of the market you are interested in.
Research topics
Every market size USP conducts is unique. However, there are some elements that are frequently part of our market size studies.
Market size estimations
Investigating the total market size, potentially split per segment, building type, building component, product, etc.
Addressable market calculation
Calculating how big the addressable market is for your product category(ies) is based on the total market size.
Market shares and penetration
What market share and penetration do your products and brands currently have?
Competitor analysis
How do your market shares compare to those of your competitors? In which segments or application area’s do they outperform you?
Forecasting
What is the expectancy for the future market size, shares and market penetration?
Who benefits?
C-level professionals
Business/product development professionals
Marketing and market intelligence professionals
Investors and M&A professionals
How big is our addressable market now and in the future and what is our market share?
USP can map out your addressable market and market shares. More importantly, we can assist you with future outlooks based on solid market research and our 30+ years of experience conducting market research studies in the construction, installation, and home improvement markets.
How big is the market for our newly to develop products?
USP can investigate the current and future market size for your newly developed products. Based on our market knowledge, we can also advise which markets will be best suited for the first introduction.
We need to track and monitor the development of our market shares and total markets size.
As an internationally operating market-specialized research agency for the construction, installation, and home improvement markets, USP can conduct regular market size and market share research for any product category in the construction, installation, and home improvement industries.
How big is the addressable market of the company of interest?
USP can map out the addressable market and market shares of the company's interest product portfolio. More importantly, we can assist you with future outlooks based on solid market research and our 30+ years of experience conducting market research studies in the construction, installation, and home improvement markets.
Our market size experts
Dirk Hoogenboom
Head of New Business Development & Sales
Florens Van Der Gaag
Managing Consultant
FAQ
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Can USP conduct market research studies for niche products?
Yes, as a specialized market research agency specializing in the construction, installation, and home improvement market segments, we can target any user and any product in these segments.
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What type of methodology does USP use when it comes to customer journey researches?
This depends, of course, on your wishes and the feasibility of the fieldwork. In many cases, B2B target groups in the construction and installation market segments don’t respond well to online research. Furthermore, the availability of online panels for target groups like contractors, installers, painters, and so on is very low and typically of low quality. This is why USP frequently runs B2B customer journey studies via phone to ensure representativeness and the highest quality of results. In most of our studies, a bottom-up method is used, in which the professionals that apply the products are asked what materials and products have been used per project and the number of projects they do. Our analysis of this data will provide a detailed quantification of the market you are interested in.
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Can USP run market size studies in multiple countries at the same time?
Yes, one of the added values of working with USP, besides our three decades of experience in the construction, installation, and home improvement segments, is that we can run our research projects in multiple countries simultaneously, utilizing the same methodology and questionnaire (of course in native languages).
Contact us
Send us a message
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PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam