Custom research
Market size
Would you like to increase your turnover by understanding market potential and identifying growth opportunities in the construction, installation and home improvement sector? USP has over three decades of experience conducting market size research in these markets to help you succeed. Understanding the size of your market and your position within it is a key factor in making informed decisions, identifying growth opportunities, and driving sustainable growth.
9.0
our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with market size research
Why Market Size Research?
Understanding market potential is essential for making the right strategic decisions. Market size research helps you quantify opportunities and assess whether your business is positioned for growth.
Quantify market potential
To evaluate whether further growth is possible, it is critical to understand the total market size and how your brand performs within it.
Track market share & performance
Market size research provides insight into overall demand, segment potential, and how your sales compare to total market volume.
Identify growth opportunities
Without a clear view of the market, decisions rely on assumptions. With accurate market sizing, you can make informed, data-driven strategic choices.
Why USP?
Whether you want to assess growth potential, validate business cases, or understand your position in the market, we design research that delivers clarity and confidence.
01
USP has extensive experience in conducting market size research within the construction, installation, and home improvement sectors, helping clients quantify opportunities and evaluate market dynamics. [usp-research.com]
02
With 30+ years of expertise, we support you throughout the entire process — from data collection to strategic recommendations.
03
We operate globally, ensuring consistent market size insights across different regions.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We define business objectives, markets, and key metrics to be measured.
Design
We design a tailored approach to estimate market size and structure.
Fieldwork
Data collection across regions, segments, and stakeholders.
Insights
Translating findings into clear insights on market potential and growth opportunities.
How do we do it?
USP applies a structured approach to estimate and analyse market size, combining different data sources and methodologies to ensure reliable results.
Total market size
How large is the overall market and what is its value and volume?
Market segmentation
How is the market divided across regions, customer groups, or product categories?
Market share analysis
What is your brand’s share compared to competitors?
Growth potential
Where are the strongest opportunities for expansion?
Benefits of working with USP
Market size research allows you to move from assumptions to precise, data-backed decisions.
Validate growth opportunities
By understanding the size and structure of the market, you can assess whether your growth ambitions are realistic and achievable.
Support strategic decisions
Market insights help you prioritise investments and identify the most promising areas for expansion.
Reduce business risk
With a clear understanding of market potential, you reduce uncertainty and make decisions with confidence.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam