Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.
Each brand should have a distinct value proposition that is customised to the specific demands of various groups of the target audience. Research can help to identify the general benefits, but in reality, the general benefits are not always the best ones to communicate. It is better to customise the communication of the value proposition to the various target groups. For this, segmentation research can help. It provides insights to develop sales and marketing strategies that resonate with your customers’ needs by identifying the customer segments that really matter.
Segmentation research will help you segment your market and develop an efficient marketing plan, giving you a sharper competitive edge. USP can support you achieving the following:
- Differentiate your products/services based on your clients’ preferences.
- Enhance your competitive advantage.
- Shape your product offering and price approach to appeal to the most lucrative markets.
- Give attention to these lucrative segments so that you can concentrate on delivering items or services that are profitable.
Feel free to contact us for further explanation on how we conduct our segmentation studies.