Custom research
Market Segmentation
Would you like to increase your turnover by better understanding and targeting your customer groups in the construction, installation and home improvement sector? USP has over three decades of experience conducting market segmentation research in these markets to help you succeed. Understanding your target segments and tailoring your approach is a key factor in improving marketing effectiveness, increasing conversion, and driving sustainable growth.
9.0
our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with segmentation research
Why Market Segmentation Research?
Not all customers are the same — and treating them as such limits growth. Market segmentation helps you understand your target groups and tailor your approach for maximum impact.
Understand your target groups
Understanding the differences between customer groups allows you to develop more targeted strategies and improve marketing and sales performance significantly.
Increase marketing effectiveness
Market segmentation enables you to identify distinct groups based on behaviour, needs, and preferences — helping you move beyond a one-size-fits-all approach.
Unlock growth within each segment
Without segmentation, messaging is often too generic. With segmentation, you can deliver more relevant and compelling propositions to each audience.
Why USP?
Whether you want to improve targeting, optimise marketing efforts, or identify new growth opportunities, we design segmentation research that delivers actionable direction.
01
USP has extensive experience in segmentation research within the construction, installation, and home improvement sectors, helping clients better understand their target audiences and markets.
02
With 30+ years of expertise, we go beyond segmentation detection and profiling, providing insights and consultancy on how to grow within each segment.
03
We operate globally, ensuring consistent segmentation insights across markets.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We identify target audiences, business objectives, and segmentation needs.
Design
We design a tailored segmentation framework and methodology.
Fieldwork
Data collection across relevant customer groups and variables.
Insights
Translating results into clear personas, strategies, and growth opportunities.
How do we do it?
USP applies a structured approach to identify and define meaningful customer segments and translate them into actionable strategies.
Segment identification
Which distinct customer groups exist in your market based on behaviour, needs, and preferences?
Segment profiling
What defines each segment in terms of attitudes, motivations, and decision-making?
Persona development
How can segments be translated into actionable personas for marketing and sales?
Segment attractiveness
Which segments offer the greatest growth potential and business impact?
Benefits of working with USP
Segmentation research enables you to move from broad targeting to precise, data-driven strategies.
Target the right audiences
By focusing on clearly defined segments, you can create more relevant messaging and improve conversion rates.
Increase marketing efficiency
Segmentation helps allocate resources more effectively by prioritising the most valuable customer groups.
Drive sustainable growth
Understanding your segments allows you to build stronger relationships, increase loyalty, and differentiate your brand in the market.
What our clients say about us
Cees Breukers
Marketing analyst at Van Wijnen
USP's involvement in research was great, the results were fantastic.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam