Home Improvement

What are the effects of sustainability or the ageing of the European population on the European Home Improvement market? For our clients, accurate and reliable market information makes the difference between success and failure. The effects of trends like the rise of e-commerce, electrification, smart home products and sustainability are changing the demand of customers and their ways to find and purchase products. An example of the complex interplay of these trends is the fact that the ageing population in Europe is causing more home improvement jobs to be outsourced to professionals, while the trend of labour shortage is making those professionals more expensive, causing end users to do home improvement jobs themselves.

Knowing how trends are affecting your customers and the playing field of your brand is our speciality. USP Marketing Consultancy provides essential market information to both manufacturers and retailers. With our professional insights, we provide answers to current issues which allow our clients to operate successfully in this market.

Clients we have worked for:

We help our clients with various types of researches

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding

The more distinct your brand is, the more valuable it will be. Being distinct is not that easy when in the field of construction, installation and home improvement. However, professionals tend to stick with their favourite brands. All our branding studies come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a competitive landscape.

Customer journey

Any marketer needs to know where and when to converse with his customer. Until not too long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Segmentation

Customer segmentation can help to better understand the unmet needs of your customers. With the technical products from the construction and installation industry, marketing managers sometimes find it difficult to decide what features and benefits to communicate.

Market exploration

Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Product development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research is vital in the entire product life cycle.

Monitor research

Learn about the standard monitor research reports we have available on home improvement.

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European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

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European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

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Painter Insight Monitor

The Painter Insight Monitor includes eight main European markets and 250 professional painters per country that are interviewed each year. This provides a comprehensive scope of the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.)