Pricing studies are conducted as quantitative surveys among the relevant target audiences and with solid sample sizes. This approach ensures sufficient statistical data to perform different levels of analytics and to derive actionable pricing strategy guidelines.
Why partner with USP Marketing Consultancy for your pricing studies?
Having conducted numerous B2B and B2C pricing studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like architects, installers, painters, building contractors and end consumers around the world.
Our projects have helped both those who serve as frontrunners in updating and optimising their pricing strategies, those who changed their price positioning and those who struggled with profit margins.
USP pricing studies
After almost 30 years of experience in our core focus industries, USP Marketing Consultancy understands those challenges quite well. We will help you select the optimal PRICING STUDY that would ensure you actionable market insight: simple price rating method, Van Westendorp’s model, Gabor-Granger model, or conjoint analysis.
Professional and easy to communicate with
“USP is professional, responsive, didactic, and voluntary. Easy to exchange my thoughts with them.”
USP understands the needs of their customers
“USP is open, flexible, and they understand the sense of urgency of our projects. This all combined with their knowledge of our market and research in general.”