Custom research
Pricing research
Would you like to increase your turnover by optimising your pricing strategy in the construction, installation and home improvement sector? USP has over three decades of experience conducting pricing research in these markets to help you succeed. Understanding willingness to pay and pricing dynamics is a key factor in maximising revenue, improving profitability, and strengthening your market position.
9.0
our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with pricing research
Why Pricing Research?
Pricing is one of the most powerful levers for business success — but also one of the most complex. Pricing research helps you understand what customers are willing to pay and how pricing decisions impact performance.
Maximise revenue and ROI
Setting the right price requires balancing customer expectations, perceived value, and competitive dynamics. Pricing research provides the insights needed to make informed decisions.
Understand willingness to pay
It helps you understand how customers respond to price changes and where demand increases or drops off.
Optimise pricing strategy
Without proper pricing insights, you risk leaving revenue on the table — or pricing yourself out of the market.
Why USP?
Whether you want to optimise pricing, launch a new product, or evaluate pricing scenarios, we design research that delivers clear direction and measurable impact.
01
USP has extensive experience conducting pricing research in the construction, installation, and home improvement sectors, helping clients answer critical pricing questions. [usp-research.com]
02
With 30+ years of expertise, we provide not only insights but also strategic advice on how to translate findings into pricing decisions.
03
We operate globally, ensuring consistent pricing insights across markets.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We define pricing challenges, business objectives, and key questions.
Design
We design a tailored approach to measure price sensitivity and willingness to pay.
Fieldwork
Data collection across relevant customer segments and markets.
Insights
Translating results into clear pricing strategies and recommendations.
How do we do it?
USP applies a structured approach to understand pricing dynamics and identify optimal price levels.
Willingness to pay
How much are customers willing to pay for your product or service?
Price sensitivity
How do customers react to price changes, and where are the key thresholds?
Value perception
How does perceived value influence acceptable price levels?
Competitive pricing
How does your pricing compare to alternatives in the market?
Benefits of working with USP
Pricing research enables you to move from assumptions to a data-driven pricing strategy.
Increase revenue potential
By understanding customer willingness to pay, you can set prices that maximise both sales and profit.
Avoid pricing risks
Pricing insights help you avoid underpricing (lost revenue) and overpricing (lost demand).
Strengthen market position
With the right pricing strategy, you strengthen your competitive position and support long-term growth.
What our clients say about us
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam