USP Marketing Consultancy white paper on pricing studies and their business applications
Pricing studies are conducted as quantitative surveys among the relevant target audiences and with solid sample sizes. This approach ensures sufficient statistical data to perform different levels of analytics and to derive actionable pricing strategy guidelines.
Based on our experience, the following research steps are required for optimal business insights:
Why partner with USP Marketing Consultancy for your pricing studies?
Having conducted numerous B2B and B2C pricing studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like architects, installers, painters, building contractors and end consumers around the world.
Our projects have helped both those who serve as frontrunners in updating and optimising their pricing strategies, those who changed their price positioning and those who struggled with profit margins.