USP Marketing Consultancy

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Pricing studies 

Construction, installation and home-improvement markets face quite some challenges. Labour shortages, an increase in raw material and distribution costs, customers searching for the best deals, values shifting towards more sustainable construction, or growing competition. All of that can really leave a mark on the profitability of a business model.

In such an environment, more and more manufacturers and distributors of construction, installation and home-improvement products face at least some of the following questions:

  • How to maximise revenue and ROI to preserve business sustainability?
  • What volume of sales could be expected?
  • Which pricing strategy would ensure growth without damaging the brand image?
  • How much are architects, installers, painters, building contractors and end consumers willing to pay for our products or services?
  • And if you change the price level in any way, which reactions from the market could you expect?

Clients we have worked for:

Our approach

Pricing studies are conducted as quantitative surveys among the relevant target audiences and with solid sample sizes. This approach ensures sufficient statistical data to perform different levels of analytics and to derive actionable pricing strategy guidelines.  

Why partner with USP Marketing Consultancy for your pricing studies?

Having conducted numerous B2B and B2C pricing studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like architects, installers, painters, building contractors and end consumers around the world. 

Our projects have helped both those who serve as frontrunners in updating and optimising their pricing strategies, those who changed their price positioning and those who struggled with profit margins. 

Pricing studies

USP pricing studies

After almost 30 years of experience in our core focus industries, USP Marketing Consultancy understands those challenges quite well. We will help you select the optimal PRICING STUDY that would ensure you actionable market insight: simple price rating method, Van Westendorp’s model, Gabor-Granger model, or conjoint analysis.

Professional and easy to communicate with

USP is professional, responsive, didactic, and voluntary. Easy to exchange my thoughts with them.

Céline Pineau

Consumer insight researcher, Hager

USP understands the needs of their customers

“USP is open, flexible, and they understand the sense of urgency of our projects. This all combined with their knowledge of our market and research in general.”

Edo Rem

Global Marketing Director, Forbo

Contact us

For more information about our expertise and research on pricing please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom


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Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


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