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Ready made reports / European Electrical Installation Monitor / Brand scan Q4 2022

Brand scan Q4 2022

This report offers a comprehensive view of the status of electrical installation brands among installers in Europe. Within the report, you will find information on spontaneous awareness, brand usage, and brand preference, both in terms of general brands and specific categories of electrical products, with detailed insights for each country: the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain.

year

2022

No. of pages

123

Target group

Electrical installers from the companies that provide electrical installation services, but may also do other activities in addition (HVAC, plumbing, etc.). Most interviews are conducted with owners/ directors or purchasers of these companies.

Key research topics

Brand scan

Methodology

Based on 795 successful quantitative telephone interviews in native languages

Country scope

The United Kingdom, Germany, France, Poland, Belgium, the Netherlands and Spain

Deliverables

Full report in pdf or ppt covering all 7 countries, support from a key account manager in case of questions

Publication frequency

Quarterly

Price

3,150 Euro

What is this report?

This report offers a comprehensive view of the status of electrical installation brands among installers in Europe. Within the report, you will find information on spontaneous awareness, brand usage, and brand preference, both in terms of general brands and specific categories of electrical products, with detailed insights for each country: the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain. This information can aid in shaping, refining, or developing your business and marketing strategies for engaging with electrical installers. The research is based on quantitative telephone interviews conducted with 795 electrical installers. These companies provide electrical installation services and are also involved in activities such as HVAC and plumbing, among others. The interviews were conducted across the seven major European markets.

Why do you need this report?

This report will provide valuable insights into the preferred brands of electrical installation among installers in Europe. These insights will be particularly valuable for manufacturers, wholesalers, retailers and marketing departments targeting this group, as the information in the report can either validate current business development strategies or lay the foundations for new ones. Furthermore, understanding installers’ attitudes toward brands will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 795 successful quantitative telephone interviews conducted in the native languages of the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain. The report relies on a representative sample of installers. The interviewed companies provide electrical installation services, but they may also engage in additional activities such as HVAC, plumbing, and so on. Most interviews are conducted with owners, directors, or purchasers of these companies. This research is conducted quarterly, with reports covering various key marketing topics, including media orientation, BIM, prefab, sustainability, and many more.

What is included in this report?

The primary focus of this research is to provide key insights into the state of the most recognizable and widely used brands of products in the field of electrical installation. The study conducts in-depth research among installers, examining spontaneous awareness, brand usage, and brand preference both in terms of general brands and specific categories such as switches and sockets, lighting, electrical enclosures, home automation systems, electrical heating, pipes for electrical installation, and power tools. It highlights significant differences among the seven European countries covered, offering essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.

Key questions answered

Which brands are considered leaders among electrical installers in Europe?

What are the leading brands among electrical installers in Europe in the category of switches and sockets?

What are the leading brands among electrical installers in Europe in the category of lighting?

What are the leading brands among electrical installers in Europe in the category of electrical enclosures?

What are the leading brands among electrical installers in Europe in the category of home automation systems?

What are the leading brands among electrical installers in Europe in the category of electrical heating?

What are the leading brands among electrical installers in Europe in the category of pipes for electrical installation?

What are the leading brands among electrical installers in Europe in the category of power tools?

Which brands are mentioned among electrical installers in the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain when it comes to spontaneous awareness (which brands do they know?), brand usage (which brands do they use on a regular basis?), and brand preference (which brand do they prefer?)?

Table of content

  1. Key takeaways 
  2. Profile of the electrical installer 
  3. Business development 
  4. Brand Scan
  5. United Kingdom 
  6. Germany
  7. France
  8. Poland
  9. Belgium
  10. The Netherlands 
  11. Spain

Frequently asked questions

  1. Which brand is considered a leader in the electrical installation industry among UK electrical installers?

MC Electric, Schneider Electric, and Hager are regarded as leaders among UK electrical installers.

  1. Which brand is considered a leader in the electrical installation industry among German electrical installers?

Hager, Gira, and ABB are considered leaders among German electrical installers.

  1. Which brands are considered leaders in the lighting category among European electrical installers?

In the realm of lighting, Philips is the most mentioned brand among electrical installers in Germany, France, Poland, Belgium, the Netherlands, and Spain. In the UK, Ansell takes the lead.

  1. Which brands are considered leaders in home automation systems among European electrical installers?

Regarding home automation systems, Olutron is the most mentioned brand among electrical installers in the UK; ABB in Germany; Legrand in France; Zamel in Poland; Niko in Belgium; Gira in the Netherlands; and Simon in Spain.

  1. Which brands are considered leaders in electrical heating among European electrical installers?

Concerning electrical heating, Dimplex is the most mentioned brand among electrical installers in the UK and Belgium, Stiebel Eltron in Germany, Atlantic in France, Devi in Poland, Magnum Heating in the Netherlands, and in Spain, Mitsubishi Electric and Elnur Gabbaron.

What our clients say about us

Armin Dipping

Senior Manager strategic and international Marketing at Gira

Great overview before deep dive into market research and strategy

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Miryam Salvador

Global Channel Director, Schneider Electric

Reliable insights for go-to-market decisions

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Maja Marković

Team Leader | Consultant

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