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European Sustainability Report 2024

European Sustainability Report 2024

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Ready made reports / European Garden Monitor

European Garden Monitor

The European Garden Monitor focuses on European consumers, purchase decision makers, house owners or renters. The research is based on 6,400 online interviews conducted annually in 8 European countries. Each report tracks the number of jobs being done, the amount spent, and key trends shaping the market.

Excellence trough expertise

Key benefits

Fact based insights

The European Garden Monitor is based on solid quantitative market research. Interviews are conducted with European consumers. This provides a solid foundation to provide key insights on a wide variety of marketing topics.

Solid methodolgy

800 online interviews per country among purchase decision makers of landscaping equipment, hardscaping products, fences, outdoor furniture, garden buildings or outdoor kitchens and having a garden >25m2.

Strong comparabilty

The European Garden Monitor covers 8 key European countries. Because the research is conducted in all of the countries at the same time, with the same methodology and questionnaire, the results per country are highly comparable.

Co-makership

Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.

Long track record

The European Garden Monitor has been running for many years and has a strong and loyal customer base.

Clients of the European Home Improvement Monitor

What our clients say about us

Daniel Angelovski

Group insights manager at Velux

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Experts

Dirk Hoogenboom

Manager Sales & Marketing

Reinier Zuydgeest

Managing Consultant

frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include: Segmentation of the European gardens (based on characteristic, behaviour and attitudes), Smart gardens & Sustainable gardens, City gardening & Healthy gardening, Outdoor living & DIY vs DIFM, Brand awareness and brand preference per product category, Orientation (used sources), Buying channels per product category

  1. How is the research conducted?

This report is based on 6,400 online interviews conducted annually with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden, and Austria.

  1. How often is the report published?

This report is published annually.

  1. For whom is this research valuable?

These insights hold significant importance for DIY stores and manufacturers targeting European customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.

  1. How can one get access to the reports?

Contact us via [email protected] or use our report order form

  1. What are the prices of the reports?

The report for 1 country is available for €3,000, 4 countries for 7,500 € and 8 countries for 12,000 €

  1. Which countries does this report cover?

This report covers the following European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Sweden and Austria.

Contact us

Send us a message

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E-MAIL

[email protected]

PHONE

+31 10 2066900

ADDRESS

Max Euwelaan 51
3062 MA Rotterdam