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Ready made reports / European Architectural Barometer / Sustainability Q2 2023

Sustainability Q2 2023

Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.



No. of pages


Target group

Architectural companies, excluding companies with only 1 employee

Key research topics

The sustainability and circularity adaptation among architects


Based on 941 successful quantitative telephone interviews in native languages

Country scope

Germany, United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy


Full report in pdf or ppt covering all 8 countries, support from a key account manager in case of questions

Publication frequency



1,850 Euro

What is this report?

This report provides a comprehensive view of the state of adopting sustainability and circularity in the construction industry, specifically among European architects. In the report you will find the current status of sustainability, prognosis for future adoption, barriers and drivers and many more insights. This information can help you shape, sharpen or develop your business strategy and sustainable efforts. This research is based on quantitative telephone interviews with 941 registered architects (with 1 or more employees) distributed across the 8 major European markets.

Why do you need this report?

This report will provide key insights into the sustainability and circulation adaptation among architects. These insights will be particularly valuable for manufacturers and wholesalers targeting this group, as the insights in the report can validate the current sustainability strategy or lay the foundations for new strategies to come. Furthermore, understanding architects’ behavior and their adoption of sustainability will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 941 successful quantitative telephone interviews with architects, conducted in the native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of architects, with companies with less than 1 employee being excluded. This research is conducted quarterly  with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

What is included in this report?

The primary focus of this research is to provide key insights into sustainability and circularity adaptation among the architects. The study also offers insights into which are the biggest obstacles when it comes to sustainability in construction and who has the biggest influence. It highlights key differences among the 8 European countries covered and provides other key insights. The report also includes a detailed view on the turnover and orderbook developments of the architects and background information on their company size, and other relevant information. This report will be a crucial input for shaping, improving or reviewing your business strategy and sustainable efforts.

Architects play a pivotal role in the construction industry, serving as early indicators of both positive and negative changes. The trends and developments within architectural firms serve as valuable predictors for the overall construction market. USP publishes forecasts for building volumes based on insights gained from the experiences of architects (but also all other stakeholders that are regularly interviewed by USP in the construction business value chain) and 11 other market indicators. Our future building volumes predictions have proven accurate and have stood the test of time.

Key questions answered

What do architects think about certification in sustainability? 

How much are the clients of the architects willing to invest into sustainability?
What are considered as the biggest obstacles in adopting sustainable practices? 

Who are the key stakeholders in adopting sustainability in the construction industry?

Table of content

  1. Summary of key topic
  2. Economic developments: 
    1. United Kingdom
    2. Germany 
    3. France 
    4. Spain 
    5. Italy 
    6. Netherlands 
    7. Belgium 
    8. Poland 
  3. Sustainability

Frequently asked questions

  1. How can manufacturers contribute to a more sustainable and circular construction, according to architects?

Architects have many ideas on how manufacturers can contribute to a more sustainable and circular construction sector. The usage of more sustainable materials is the top suggestion (33%), but they also emphasize education and market information (28%).

  1. Which part of the construction industry is seen as having the most potential to contribute to sustainable building, according to architects?

Structural construction (40%) is viewed as the part of the building process that can have the most significant impact on sustainable construction, followed by HVAC Installations (20%) according to architects.

  1. Which sustainable certification is the most recognized among architects?

BREEAM is the most recognized sustainable certification among architects (16%). This certification is particularly well-known in Belgium (30%), the Netherlands (28%), and the UK (20%).

  1. How much are architects' customers willing to invest in sustainability, and in which country is this trend most visible?

The willingness to invest in sustainable construction is increasing year by year, with 31% of customers willing to invest in sustainable building. In the Netherlands, the highest percentage of customers is willing to invest in sustainability (47%).

  1. What is the biggest obstacle to implementing sustainable solutions in construction projects?

Legislation, limited knowledge, and the absence of a uniform way to measure success remain barriers to the successful adoption of sustainable practices in the construction industry.

What our clients say about us

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Jeroen De Gruijl

Team Leader | Consultant

Contact us

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