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Ready made reports / USP Sanitair Monitor

USP Sanitair Monitor

The USP Bathroom Monitor offers insights into the number of bathrooms that are being sold, the purchasing channels used and the market shares. The Bathroom Monitor also provides insight into the prices paid by consumers and specific information about the customer journey.

Excellence trough expertise

Key benefits

Fact based insights

The Bathroom Monitor is based on solid quantitative market research. Online interviews are conducted with consumers who have recently purchased a new bathroom or replaced bathroom products. The report provides key insights on the number of bathrooms sold per year and the share of purchase channels and brands.

Solid methodolgy

Every year, approximately 2,500 successful online interviews with consumers are held. Thorough quality checks are in place to ensure that the interviews are of the highest quality and that the sample is representative.

Strong comparabilty

The Bathroom Monitor has a track record of 10 years. Because the research has been held for many years, we can put the results in historical perspective and track trends and developments in the Dutch bathroom market.


Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.

Long track record

The Bathroom Monitor has been running for many years and has a strong and loyal customer base. We not only report the results but also host annual meetings with the members to discuss the insights in more detail.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Reinier Zuydgeest

Managing Consultant

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include: number of bathrooms sold, price per bathroom, purchase channels, product choices, customer journey, NPS.

  1. How is the research conducted?

This report is based on approximately 2,500 online interviews annually with consumers in the Netherlands.

  1. How often is the report published?

This report is published twice per year.

  1. For whom is this research valuable?

These insights hold significant importance for bathroom retailers and manufacturers targeting end-customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.

  1. How can one get access to the reports?

Contact us via [email protected] or use our report order form

  1. What are the prices of the reports?

The single report for 1 year is available for €4.000, and an annual subscription is €6,500.

  1. Which countries does this report cover?

Currently the report is only available in The Netherlands. Please feel free to reach out if you are interested in any other markets.

Clients we have worked for

Contact us

Send us a message

Please contact our office or fill in the contact form and our specialists will contact you.


[email protected]


+31 10 2066900


Max Euwelaan 51
3062 MA Rotterdam