Any marketer needs to know where and when to converse with his customer
Until not long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.
Global digitalisation is shaking up the foundation of customer interaction
Marketers are confronted with changing online customer interaction moments. Building an ‘omnichannel’ strategy is the new standard for seamless experiences, and knowing how to investigate these dynamics is therefore crucial. An example is the rise of Building Information Modelling (BIM). To developers, architects, and contractors, this tool has quickly transformed from a nice-to-have project backlog to a need-to-have calculation and communication platform; something a marketer would want to build a strategy around.
We needed a knowledgeable and flexible partner
“Very valuable know-how on questionnaire design. I especially liked the support, availability and the flexibility of the USP team during the project”
Market knowledge makes the differences
“The very good knowledge of the market and the fact that USP delivered on time despite delays on our side made the whole project highly appreciated by me”