USP Marketing Consultancy

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Customer journey 

USP Marketing Consultancy has closely monitored the shift from a fully offline journey to an omnichannel journey. This experience is crucial for pinpointing opportunities to address pain points and delights. Our projects have helped both, those who serve as frontrunners in updating and optimising their journey strategies, and those who struggle with converting their traditional strategies.

Our goal is to guide you in creating a seamless journey, which inevitably results in happier users, who are much more likely to return and spend more. Having conducted numerous B2B and B2C customer journey studies in our core focus industries, USP Marketing Consultancy knows how to target professionals like architects, installers, painters, building contractors and end consumers around the world.

Clients we have worked for:

Any marketer needs to know where and when to converse with his customer

Until not long ago, customer engagement strategies in the construction, installation, and home improvement industries were pretty traditional and straightforward; (1.) the manufacturer is supplying the wholesaler and (2.) the wholesaler is supplying the professional applicator. A rather easy journey map to draw up.

Global digitalisation is shaking up the foundation of customer interaction

Marketers are confronted with changing online customer interaction moments. Building an ‘omnichannel’ strategy is the new standard for seamless experiences, and knowing how to investigate these dynamics is therefore crucial. An example is the rise of Building Information Modelling (BIM). To developers, architects, and contractors, this tool has quickly transformed from a nice-to-have project backlog to a need-to-have calculation and communication platform; something a marketer would want to build a strategy around.

We needed a knowledgeable and flexible partner

“Very valuable know-how on questionnaire design. I especially liked the support, availability and the flexibility of the USP team during the project”

Elham Khatibi

International Product Manager for Digital supply systems , Geberit

Market knowledge makes the differences

“The very good knowledge of the market and the fact that USP delivered on time despite delays on our side made the whole project highly appreciated by me”

Ugo Jacquemier

Market Intelligence and Data Manager , Sonepar International Services SA

Contact us

For more information about our expertise and research on customer journey please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Maja Markovic



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Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



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About USP

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