USP Kitchen Monitor

The research

The USP Kitchen Monitor is based on large-scale consumer research. We interview consumers who:  

  • Purchased or received a kitchen from the landlord in the past 12 months
  • Purchased one or more appliances or components for the kitchen in the past 12 months 
  • Expect to buy or get a new kitchen in the next 12 months

The Kitchen Monitor provides essential insights for manufacturers and retailers in the kitchen market. This study provides extra insights for each product category, which makes the USP Kitchen Monitor a very useful and action-oriented report.

Scope of the study.

When purchasing the Kitchen Monitor, you can choose from different modules. For example, the Kitchen basic module offers insight into the purchase of the complete kitchen. There are additional modules for more in-depth information about certain product groups. So you can choose the information you need and only pay for that information.

 

Currently, the study is covering only the Netherlands. If you are interested in other countries, please contact us.

Download the research factsheet

Find out more about the European Kitchen Monitor in the research factsheet

USP Kitchen Monitor

Since 2013, USP has been following the kitchen market in the Netherlands. The aim of the research is to arrive at an unambiguous and complete kitchen market expressed in figures that are relevant for retailers and manufacturers of kitchens and kitchen appliances. Thanks to the active contribution of the kitchen industry, this consumer research develops every year.

Clients of the Kitchen Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Reinier Zuydgeest

Research

Customer satisfaction

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The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

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Provide your product development and design team with end-user insights

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Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

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Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

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