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Ready made reports / USP Kitchen Monitor

USP Kitchen Monitor

The Kitchen Monitor offers crucial insights for manufacturers and retailers in the kitchen market, derived from a large-scale survey of consumers in The Netherlands. The study provides additional insights for each product category, making the USP Kitchen Monitor a highly valuable and action-oriented report.

Excellence trough expertise

Key benefits

Construction forecast

Forecasts based on architect's interviews and translated to the installation market. We are here to support your planning, investment decisions and market prioritization.

Decision‑ready insight

Every report focuses on commercial implications for marketing, sales and strategy — answering “what should we do next?”, not just “what happened?”

Interactive dashboard

All results are delivered via an interactive dashboard, allowing you to filter by country, segment and topic — so insight is instantly usable, not buried in slides.

Presentation of key results

Key findings, implications and outcomes are presented by USP consultant, ensuring insights are understood and translated into action.

Experts in charge of reports

Dirk Hoogenboom

Head of New Business Development & Sales

Reinier Zuydgeest

Managing Director

Clients we have worked for

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in this report include: number of kitchens sold, price per kitchen, purchase channels, product choices, orientation, NPS.

  1. How is the research conducted?

This report is based on approximately 3,000 online interviews annually with consumers in the Netherlands.

  1. How often is the report published?

This report is published quarterly.

  1. For whom is this research valuable?

These insights hold significant importance for kitchen retailers and manufacturers targeting end-customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.

  1. How can one get access to the reports?

Contact us via [email protected] or use our report order form

  1. What are the prices of the reports?

The base report on th Kitchen market is available for €4,000, for an annual subscription. This report can be extended for € 2.500 with detailed insights on the category of your interest (appliances, taps, worktops etc.).

  1. Which countries does this report cover?

Currently the report is only available in The Netherlands. Please feel free to reach out if you are interested in any other markets.

Contact us

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ADDRESS

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3062 MA Rotterdam