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Trends I published 15 December 2023

Forecasts

For manufacturers and brands involved in the construction, installation, and home improvement markets, clear forecasts are the foundation of successful strategies. Given the complexity of these markets, however, their future may seem rather opaque, and reliable forecasts are hard to come by.

Luckily, our continuous research does not only allow us to provide insights into the status quo of the construction, installation, and home improvement markets. Using our results and nearly three decades of experience, we can provide a peek into future developments in these markets as well.

Using architects’ insights to forecast construction volumes and trends

Our most successful forecast model is part of our oldest monitor research, the European Architectural Barometer. Architects are excellent indicators for developments in the market, as they are positioned at the very start of the construction process and are generally influential throughout.

Their insights and order book developments, combined with other indicators like construction permit figures, consumer, industrial, and construction confidence indicators, employment figures, and GDPs, form the basis of our forecast model.

Over a decade of proven track record

For more than a decade, USP’s forecasting model has built up a reliable track record of predictions with a high degree of accuracy. Compared to other institutes, USP’s forecast has proven to be very close to the realised construction volumes as reported by Eurostat in recent years.

How can our forecasts help your business success?

In every quarterly report of the European Architectural Barometer, you can find the updated results of our forecast model for predicting construction volumes. But we can provide much more than that.

Our on-the-shelf knowledge of the development of indicators in the construction, installation and home improvement markets is available to enrich the results of dedicated market research with insights into the future of the market you operate in.

Some examples of studies in which we used our forecasts are:

  1. Market exploration research
  2. Product development research
  3. Market-sizing research
  4. Market segmentation research

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Construction

BIM Q4 2023

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Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

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Purchase Channels H2 2023

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Construction

Purchase behaviour 2023

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Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.

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Sustainability Q2 2023

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Construction

Media orientation Q1 2023

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Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

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This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

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Rise of digital natives Q1 2022

2022 120 pages

Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.

Home Improvement

Purchase Channels Q2 2022

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Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Installation

Training needs Q4 2023

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Installation

Purchase channels Q4 2023

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This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.

Installation

Services in the Installation market Q2 2023

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This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.

Installation

Sustainability Q1 2023

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The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Purchase channels Q3 2023

2023 106 pages

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.

Installation

Sustainability Q1 2023

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Delve into sustainability trends in the home improvement sector in Q1 2023. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.