For manufacturers and brands involved the construction, installation and home improvement markets, clear forecasts are the foundation of successful strategies. Given the complexity of these markets, however, their future may seem rather opaque and reliable forecasts are hard to come by.

Luckily, our continuous research does not only allow us to provide insights in the status quo of the construction, installation and home improvement markets. Using our results and nearly three decades of experience, we can provide a peek into future developments of these markets as well.

Using architects’ insights to forecast construction volumes and trends    

Our most successful forecast model is part of our oldest monitor research, the European Architectural Barometer. Architects are excellent indicators for developments in the market, as they are positioned at the very start of the construction process and are generally influential throughout.

Their insights and order book developments, combined with other indicators like construction permit figures, consumer, industrial and construction confidence indicators, employment figures and GDPs, form the basis of our forecast model.  

Over a decade of proven track record 

For more than a decade, USP’s forecasting model has built up a reliable track record of predictions with a high degree of accuracy. Compared to other institutes, USP’s forecast has proven to be very close to the realised construction volumes as reported by Eurostat in recent years.

How can our forecasts help your business success? 

In every quarterly reports of the European Architectural Barometer, you can find the updated results of our forecast model predicting construction volumes. But we can provide much more than that.

Our on-shelf knowledge of the development of indicators in the construction, installation and home improvement markets is available to enrich the results of dedicated market research with insights into the future of the market you operate in.  

Some examples of studies in which we used our forecasts: 

  1. Market exploration research
  2. Product development research
  3. Market sizing research 
  4. Market segmentation research 

Latest news around BIM

We frequently publish news articles based on our latest market studies. Read our most recent articles about Building Information Modelling (BIM) below.

Need for knowledge

The above are examples of how trends can change demand, perspective and attitudes of any player in the construction value chain. If anything, it shows what an intricate web of trends and developments the construction, installation and home improvement markets are. To successfully navigate that dynamic web and know where opportunities are or will be up for grabs, knowledge is essential.

Case study

Case study brand positioning

Read about a brand positioning research we did for a manufacturer of concrete and porcelain products. Open the case study via the button below.

European Electrical Installation Monitor

This research helps you understand the electrical installer, which is vital for a good marketing strategy and essential for internal discussions. The European Electrical Installation monitor provides insights on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are, and much more. The key trends in this market are monitored each quarter in seven European countries since 2016.

European Architectural Barometer

Each quarter, USP's prediction model forecasts future building volumes in eight European countries. Aside from forecasting volumes, we use architects' insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, and many more. Knowing where, how and when these trends become relevant is key market intelligence necessary for sound strategic decision making.


Painter Insight Monitor

The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

Discover opportunities for your brand

Do you want to know how trends change your target groups’ demand, attitudes, perspectives and decision-making criteria, and whether your brand and products are answering their needs? Do you want to learn how you can make your customers’ lives easier whilst adding value to your brand? USP Marketing Consultancy specialises in various types of market research that can answer these questions, like customer satisfaction, driver analysis, customer journey, product development research, and many more.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share


The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

Customer journey

Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

Market exploration

Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

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