Using architects’ insights to forecast construction volumes and trends
Our most successful forecast model is part of our oldest monitor research, the European Architectural Barometer. Architects are excellent indicators for developments in the market, as they are positioned at the very start of the construction process and are generally influential throughout.
Their insights and order book developments, combined with other indicators like construction permit figures, consumer, industrial and construction confidence indicators, employment figures and GDPs, form the basis of our forecast model.
Over a decade of proven track record
For more than a decade, USP’s forecasting model has built up a reliable track record of predictions with a high degree of accuracy. Compared to other institutes, USP’s forecast has proven to be very close to the realised construction volumes as reported by Eurostat in recent years.
How can our forecasts help your business success?
In every quarterly reports of the European Architectural Barometer, you can find the updated results of our forecast model predicting construction volumes. But we can provide much more than that.
Our on-shelf knowledge of the development of indicators in the construction, installation and home improvement markets is available to enrich the results of dedicated market research with insights into the future of the market you operate in.
Some examples of studies in which we used our forecasts:
- Market exploration research
- Product development research
- Market sizing research
- Market segmentation research
Need for knowledge
The above are examples of how trends can change demand, perspective and attitudes of any player in the construction value chain. If anything, it shows what an intricate web of trends and developments the construction, installation and home improvement markets are. To successfully navigate that dynamic web and know where opportunities are or will be up for grabs, knowledge is essential.
Case study brand positioning
Read about a brand positioning research we did for a manufacturer of concrete and porcelain products. Open the case study via the button below.
Discover opportunities for your brand
Do you want to know how trends change your target groups’ demand, attitudes, perspectives and decision-making criteria, and whether your brand and products are answering their needs? Do you want to learn how you can make your customers’ lives easier whilst adding value to your brand? USP Marketing Consultancy specialises in various types of market research that can answer these questions, like customer satisfaction, driver analysis, customer journey, product development research, and many more.