Purchase Channels Q2 2022

This report aims to provide valuable insights into the purchase channels that customers utilize within the home improvement sector. These insights hold significant importance for DIY stores and manufacturers targeting consumers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better align with current market demand. Furthermore, comprehending customer behavior, preferences, and attitudes in the context of purchasing will streamline data-driven internal discussions, reducing the necessity for customized research.

This report is based on 6.617 successful online interviews with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden and Austria. This research is conducted quarterly with the reports covering different key topics in the home improvement industry like media orientation, DIFM vs. DIY, sustainability, branding, digitalisation of the sector, purchase channels and many more.

The primary objective of this research is to provide valuable insights into how European customers purchase home improvement products and the various channels they use for these purchases. It delves into consumer attitudes, investigating the key factors that influence their choices when it comes to buying home improvement products. Report also is  mapping out the online leaders in home improvement. Covering home improvement trends across 11 European countries, this study also explores consumer preferences for specific categories.

This comprehensive research offers an in-depth understanding of the current landscape and emerging trends within the dynamic home improvement industry, with a specific focus on purchase channels and consumer behavior. It also includes an analysis of the economic developments within the DIY sector and provides insights into consumer behavior in the near future.

Are European customers eager to purchase home improvement products online? 

Which purchase channel do European customers prefer the most when buying home improvement products? 

Which DIY store is the most recognizable among European customers? 

How many European customers are buying home improvement products on Amazon? 

How important are customer reviews and ratings in the decision-making process for purchasing home improvement products?

1. Key insights 
2. European developments 
3. Purchase channels 
4. European overview 
5. Country overview 
   1. Austria 
   2. Belgium
   3. Denmark
   4. France
   5. Germany 
   6. Italy
   7. The Netherlands
   8. Poland
   9. Spain
   10. Sweden
   11. The UK
6. Home improvement per category