European Mechanical Installation Monitor

The European Mechanical Installation Monitor is a comprehensive report that provides insights into the latest trends and consumer preferences in the mechanical installation market in Europe.

Available reports

Reports are published quarterly covering various key trends and are available below:

Q4 2022

Media Orientation

This European Mechanical Installation Monitor report provides businesses with valuable insights into the mechanical installation market, including consumer behaviour, media consumption, and key trends, allowing them to make informed decisions about their marketing strategies and business operations.

Q3 2022

Smart buildings and products

This report o provides valuable insights on brand performance for electrical installation products, helping businesses make informed decisions about their strategies.

Q2 2022

Prefabricated products in HVAC installation

The USP Research’s European Mechanical Installation Monitor report explores the increasing use of prefabricated products in HVAC installation.

Q1 2022


According to the USP Research’s European Mechanical Installation Monitor report, the European construction industry is expected to witness a surge in the implementation of Building Information Modeling (BIM) by 2022.

Q4 2021

Challenges towards a sustainable future

The USP Research’s European Mechanical Installation Monitor report discusses the challenges that need to be addressed for achieving a sustainable future in the mechanical installation industry.

Q3 2021

Purchase Channels

The USP Research’s European Mechanical Installation Monitor report analyzes the purchasing channels and preferences of mechanical installation products among European installers.

Q2 2021

Services in the Installation Market

Discover the latest trends, challenges and opportunities in the European mechanical installation industry with USP Research’s European Mechanical Installation Monitor, and gain valuable insights to grow your services in the installation sector.

Q1 2021

Training needs pre- and post-corona

USP Research’s European Mechanical Installation Monitor report offers insights into the training needs of mechanical installers both pre- and post-coronavirus, providing valuable information to training providers looking to adapt to the industry’s changing landscape.

Q4 2020

Media orientation and consumption

USP Research’s European Mechanical Installation Monitor report provides valuable insights into the media orientation and consumption habits of European mechanical installers, helping businesses in the industry to optimize their marketing strategies and outreach efforts.

Key Insights on Market Trends and Consumer Purchasing Behavior

This report provides detailed information on market developments, market size, and the purchasing behaviour of consumers in the mechanical installation market.We have been interviewing HVAC installers and plumbers in six different countries every quarter since 2014. The European Mechanical Installation Monitor gives a very reliable picture of the condition of the HVAC-installation market and also makes possible shifts quickly visible. Our clients use this monitor to keep track of the developments in the market and (more importantly) to improve their strategy.

Digitalization, online buying and buying directly from manufactures are some of the drivers for the changes in the traditional route to market. This trend makes pull marketing much more important. In order to do pull marketing, it’s vital to know your target group.

The European Mechanical Installation Monitor Reveals Key Industry Trends and Insights

The European Mechanical Installation Monitor provides key information on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are and much more. The information is vital for a good marketing strategy and essential for internal discussions. Trends and themes are repeated in 1, 2 or 3-year intervals. This way, trendlines and predictions can be made.

Key trends like omnichannel, changes in DMU, orientation behaviour, electrification, changing role of the wholesale, digitization, and many more are shaping the market. Knowing where, how and when these trends become relevant is key market intelligence input for strategic decision-making.

Depth Cross-Country Analysis

We deliver a cross-country comparison. The report reveals that trends will not be the same in each country and develop at a different pace in the various countries. Not only the trends can be compared country by country, but also the order book & turnover developments at Installation companies. This information is highly valuable to assess market conditions and sales feedback. The report has, when relevant, also a European perspective, but always with results split per country.


  • 125 telephone interviews conducted in Germany and the UK among plumbers and HVAC installers
  • 100 telephone interviews conducted in other countries among plumbers and HVAC installers
  • Total of 2,600 successful telephone interviews were conducted annually
  • Insights provided for 6 European countries: Belgium, the Netherlands, the UK, Germany, France, Poland

KEY TRENDS are being investigated:

  • Smart & Connected products
  • Direct contact with manufacturers
  • Increasing online buying/ ordering
  • In the European Mechanical Installation Monitor, we map out the pace at which these developments are taking place by country

Push or Pull Marketing? Insights for Reaching HVAC Installers

What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer? By subscribing to this monitor you will get more key insights about how this market is developing.

      € 2,650 Single report 8 countries / € 8,850 Annual subscription

Download the research factsheet

Find out what topics and what countries we cover

European Mechanical Installation Monitor

The European Mechanical Installation Monitor, an essential tool for staying ahead of market trends and consumer preferences in the mechanical installation industry. Conducted quarterly in six European countries, this monitor provides in-depth insights into market developments, consumer purchasing behaviour, and installer activities. With cross-country comparisons and repeat trend analysis, the monitor enables businesses to make informed decisions and improve their strategies. Don’t miss out on valuable market intelligence – subscribe to the European Mechanical Installation Monitor today. Learn more in our brochure.

Clients of the Mechanical Installation Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Dirk Hoogenboom

Neem contact op met onze expert:

Ralitsa Ruseva


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