Some years ago, a study was published in which the productivity development of the construction sector was compared with the other industrial sectors. The study clearly showed that construction productivity hardly improved since 1950, while other industries significantly did. Also, it is a well-known fact that the profitability of construction, installation, and engineering companies is low. At the same time, the risk involved in construction projects is relatively high.

A key solution to become more profitable is to apply prefabricated elements and modules in projects and increase off-site production. On top of this, labour shortage is also a key driver for the growth of prefab and off-site construction in the last decade. The expectation is that prefab will continue to grow in the upcoming years.

How does prefab already impact the industry?

The impact of prefab and off-site construction on manufacturers and merchants is already visible:

  • Different target groups to market the products to (new routes to markets).
  • Alternative products applied in prefab causing product competition.
  • A growing need for co-makers.
  • Competitors starting prefab production.
  • The decision-making process is simplified (decision power of architects, contractors, and installers on individual product and brand choices will be less).

What is next?

USP has been investigating prefabrication and off-site construction in the construction and installation market via dedicated research projects for sector organisations, manufacturers and merchants, and via our different European multiclient researches for more than a decade. From our researches among architects, contractors and installers, we know that the share of prefab will continue to grow in the upcoming years. This to improve profitability of the projects and as a necessity to deal with labour shortage.

How does USP help their customers with prefab studies?

With the topic prefab in mind, we help our customers to:

  1. Prefab market sizing and forecasting research (which segments? which products?)
  2. Product research to identify growth opportunities
  3. Identification of prefab and off-site producers in specific countries
  4. Needs and requirements research to become a co-maker of prefab producers

Latest news around prefab

We frequently publish news articles based on our latest market studies. Read our most recent articles about prefab below.

Context is key

To create an overview of market developments and provide context for client-specific researches, USP Marketing Consultancy has developed several monitors. We continuously research market developments and effects of key trends like labour shortage among architects, contractors, HVAC installers, electrical installers, painters and end-consumers, of which reports are published quarterly, semi-annually or annually.

European Electrical Installation Monitor

This research helps you understand the electrical installer, which is vital for a good marketing strategy and essential for internal discussions. The European Electrical Installation monitor provides insights on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are, and much more. The key trends in this market are monitored each quarter in seven European countries since 2016.

European Architectural Barometer

Each quarter, USP's prediction model forecasts future building volumes in eight European countries. Aside from forecasting volumes, we use architects' insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, and many more. Knowing where, how and when these trends become relevant is key market intelligence necessary for sound strategic decision making.


Painter Insight Monitor

The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

Discover opportunities for your brand

Do you want to know how trends change your target groups’ demand, attitudes, perspectives and decision-making criteria, and whether your brand and products are answering their needs? Do you want to learn how you can make your customers’ lives easier whilst adding value to your brand? USP Marketing Consultancy specialises in various types of market research that can answer these questions, like customer satisfaction, driver analysis, customer journey, product development research, and many more.

Customer satisfaction

Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share


The more distinct your brand is, the more valuable it will become. Being distinct is not that easy when playing in the field of construction, installation and home improvement, however. Professionals tend to stick with their favourite brands. Our branding studies all come down to one common goal: increasing long-term profitability by introducing, maintaining or growing your brand in a wildly competitive landscape.

Customer journey

Een customer journey (klantreis) is de persoonlijke ervaring van een klant met uw bedrijf. Hoe reageren uw klanten op uw producten, diensten of concept? Het evalueren van een klantreis stelt u in staat om de sterke en zwakke punten van uw bedrijf te verbeteren, waardoor het behoud en de omzet van klanten worden verbeterd. USP kan u helpen uw aanbod af te stemmen op de behoeften en wensen van uw klanten.

Market exploration

Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players?We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture.

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

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