Trends I published 15 December 2023
Prefab
Some years ago, a study was published in which the productivity development of the construction sector was compared with the other industrial sectors. The study clearly showed that construction productivity has hardly improved since 1950, while other industries have significantly improved. Also, it is a well-known fact that the profitability of construction, installation, and engineering companies is low. At the same time, the risk involved in construction projects is relatively high.
A key solution to becoming more profitable is to apply prefabricated elements and modules to projects and increase off-site production. On top of this, the labor shortage is also a key driver for the growth of prefab and off-site construction in the last decade. The expectation is that prefab will continue to grow in the upcoming years.
How does prefab already impact the industry?
The impact of prefab and off-site construction on manufacturers and merchants is already visible.
- Different target groups to market the products to (new routes to markets).
- Alternative products are applied in prefab, causing product competition.
- There is a growing need for co-makers.
- Competitors are starting prefab production.
- The decision-making process is simplified (the decision-making power of architects, contractors, and installers on individual product and brand choices will be lessened).
What is next?
USP has been investigating prefabrication and off-site construction in the construction and installation market via dedicated research projects for sector organisations, manufacturers, and merchants, and via our different European multiclient research projects for more than a decade. From our research among architects, contractors, and installers, we know that the share of prefab will continue to grow in the upcoming years. This is to improve the profitability of the projects and is a necessity to deal with the labor shortage.
How does USP help their customers with prefab studies?
With the topic of prefab in mind, we help our customers to:
- Prefab market sizing and forecasting research (which segments? which products?)
- Product research to identify growth opportunities
- Identification of prefab and off-site producers in specific countries
- Needs and requirements research to become a co-maker of prefab producers
Context is key
To create an overview of market developments and provide context for client-specific research, USP Marketing Consultancy has developed several monitors. We continuously research market developments and the effects of key trends like labour shortages among architects, contractors, HVAC installers, electrical installers, painters, and end-consumers, of which reports are published quarterly, semi-annually, or annually.
Read more about the subject
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Construction
BIM Q4 2023
2024 246 pages
Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses
1,850 Euro
Construction
Purchase Channels H2 2023
2024 123
Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.
6,300 Euro
Construction
Behavioural segmentation and media usage report 2023
2023 75 pages
This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.
8,400 Euro
Construction
Purchase behaviour 2023
2023 64 pages
Uncover the purchasing behaviors among painters in 2023. Understand the factors driving their choices and how they relate to product and brand preferences.
10,500 Euro
Construction
Sustainability Q2 2023
2023 94 pages
Uncover architects' perspectives on sustainability in Q2 2023. Explore the evolving sustainable practices and the impact on architectural designs and project implementations.
1,850 Euro
Construction
Media orientation Q1 2023
2023 95 pages
Unravel the media engagement trends among European architects in Q1 2023. Delve into how different media channels are utilized for information, inspiration, and professional growth.
1,850 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Home Improvement
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euros
Home Improvement
Rise of digital natives Q1 2022
2022 120 pages
Explore the impact of digital natives on the home improvement sector in Q1 2022. Discover how digitalization is shaping consumer behaviors and market trends.
3,150 Euro
Home Improvement
Purchase Channels Q2 2022
2022 124 pages
Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.
3,150 Euro
Home Improvement
Do-it-yourself or do-it-for-me Q4 2022
2022 93 pages
Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Installation
European Heat Pump Monitor: Homeowners’ insight
2024
The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.
5,900 Euro
Installation
European Heat Pump Monitor: Heat pump installers’ insight
2024
The European Heat Pump Monitor: Heat pump installers’ insight is an annual survey based on 920 phone interviews with heat pump installers, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.
9,800 Euro
Installation
Training needs Q4 2023
2024 110 Pages
This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.
2,650 Euro
Installation
Purchase channels Q4 2023
2024 97 pages
This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.
3,150 Euro
Installation
Services in the Installation market Q2 2023
2023 111 pages
This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.
2,650 Euro
Installation
Sustainability Q1 2023
2023 99 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on sustainability aspects in the industry.
2,650 Euro