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Ready made reports / Contractor Monitor / Sustainability & Circularity H1 2023

Sustainability & Circularity H1 2023

Explore the adoption of sustainability and circularity practices among contractors in H1 2023. Uncover the driving forces behind the shift towards more sustainable construction practices and the benefits reaped.



No. of pages


Target group

General construction companies/builders with more than the 5 employees

Key research topics

The sustainability and circularity adaptation among contractors


Based on 897 successful quantitative telephone interviews in native languages

Country scope

Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland


Full report in pdf or ppt covering all 8 countries, support from a key account manager in case of questions

Publication frequency



6,300 Euro

What is this report?

This report provides a comprehensive view of the state of adopting sustainability and circularity in the construction industry, specifically among European general contractors. In the report you will find the current status of sustainability, prognosis for future adoption, barriers and drivers and many more insights. This information can help you shape, sharpen or develop your business strategy and sustainable efforts. This research is based on quantitative telephone interviews with 897 registered general contractors (with 5 or more employees) distributed across the 8 major European markets.

Why do you need this report?

This report will provide key insights into the sustainability and circulation adaptation among general contractors. These insights will be particularly valuable for manufacturers and wholesalers targeting this group, as the insights in the report can validate the current sustainability strategy or lay the foundations for new strategies to come.  Furthermore, understanding general builders’ behavior and their adoption of sustainability will facilitate fact-based internal discussions without the need for custom research. This report will be especially interesting to managers involved in sustainability. 

How was the research conducted?

This report is based on 897 successful quantitative telephone interviews with general contractors, conducted in native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of contractors, with companies with less than 5 employees being excluded. This research is conducted biannually with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

What is included in this report?

The primary focus of this research is to provide key insights into sustainability and circularity adaptation among the general contractors. The study also offers insights into which are the biggest obstacles when it comes to sustainability in construction and who has the biggest influence. It highlights key differences among the 8 European countries covered and provides other key insights. The report also includes a detailed view on the turnover and orderbook developments of the general contractors and background information on their company size, activities, segments most active in and other relevant information. This report will be a crucial input for shaping, improving or reviewing your business strategy and sustainability efforts.

Key questions answered

What are the biggest obstacles in adopting sustainable solutions in construction? 

In which European countries are the clients most willing to invest into sustainability?
Who has the most influence when it comes to adaptation of sustainability and circularity in the construction sector?
Are the contractors familiar with the real meaning of sustainability and circulation?
Which sustainable solutions are mostly used in the construction industry?

Table of content

  1. Management Summary
  2. Profiling the Building Contractor 
    1. Business developments
    2. Background characteristics 
  3. Sustainability and Circularity
    1. Sustainability and Circularity
    2. Cross-country comparison

Frequently asked questions

  1. Who has the most influence when it comes to adopting sustainable solutions in construction according to contractors?

Architects are the most influential when it comes to sustainable construction practices, according to contractors (23%). National government also ranks high with 23%.

  1. What is the biggest obstacle for the construction sector to transition to a sustainable and circular construction?

Legislation and regulations are seen as one of the biggest problems for the transition to a sustainable and circular construction sector. This is especially the case in the Netherlands and Poland, but contractors in other countries also see this as a big problem for the transition to a sustainable and circular construction sector. German contractors think that insufficient demand is the biggest problem and in Spain it seems to be insufficient knowledge and awareness.

  1. Which sustainable solution products are mostly used in the construction industry?

Solar panels are the most used sustainable products in the construction industry, and that is especially the case in Germany, Italy and Poland.

  1. In which countries are the customers willing to invest into sustainability the most, according to contractors?

Customers from the UK (38%), Germany (35%), and the Netherlands (35%) are the most willing to invest into sustainability among other European countries.

  1. How can sustainability adaptation be increased in the construction industry, according to contractors?

One of the most important drivers to increase the use of sustainability, sustainable products and sustainable services is creating more awareness, more knowledge and clarity. This is also one of the most important aspects that contractors expect from building material suppliers: educate the market (especially in the Netherlands, Belgium and France).

What our clients say about us

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

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