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European Architectural Barometer

Comprehensive Insights into the state of the construction market in Europe, with a focus on architectural behaviour. The European Architectural Barometer report is a quarterly published market research publication that is based on extensive research involving a large sample of architects from different European countries.

Available reports

Reports are published quarterly covering various key trends and are available below:

Q3 2023

Prefab in construction

This report provides a comprehensive view of the state of prefab usage in the construction industry, with a specific focus on European architects. The report includes information about the current status of prefab adoption, forecasts for future adoption, the types of prefab elements most commonly used, the types of projects in which they are employed, and many other valuable insights.



Q2 2023


Research on sustainability among European architects and the current status of needs, requirements, and expectations for sustainable and circular construction, including awareness and knowledge, willingness to invest, material predictions, manufacturer expectations, turnover and order book developments, and forecasts.



Q1 2023

Media Orientation

Get a deeper understanding of architects’ media usage habits in the construction industry with the European Architectural Barometer. Leverage this essential report to make informed decisions and optimize your media strategies for maximum impact. Explore the media preferences and trends among architects, empowering you to enhance your marketing strategies and effectively reach your target audience.

Q4 2022

Love Brands

The European Architectural Barometer report provides valuable insights into the health and performance of leading brands in the architectural industry, based on a comprehensive survey of 1,200 architects and construction professionals across Europe, including brand awareness, perception, and usage, enabling companies to make informed decisions about marketing and branding strategies.

Q3 2022

Decision Making in the Construction Industry

The role of architects in the construction process has undergone a steady shift over the last decade, with decision-making becoming more fragmented and involving more stakeholders, as shown by the European architectural barometer’s quarterly study based on successful telephone interviews with architects in eight European countries.

Q2 2022

Trends In Material Usage

This report focuses on how trends like sustainability, prefabrication, and BIM impact material choices made by architects, revealing that architects anticipate using fewer oil-based materials and more natural, wood-based products, as well as more sustainable installation and climate control products like LED lighting and heat pumps.

Q1 2022

Sustainability & Circularity

The construction industry is one of the larger contributors to CO2 and overall pollution and therefore has and will have a central role in creating a more sustainable future. This increased attention has translated in more involvement of architects when it comes to specifying more sustainable and circular solutions.



Q4 2021

European Green Deal

This report investigates the impact of the European green deal on the construction industry, covering topics like awareness of the objectives, expectations for climate-neutral construction, impact on projects and specifying processes, expectations from manufacturers, and turnover and order book developments.


Q3 2021

Construction Outlook and Prefabrication

With the demand for construction on the rise and a labor shortage looming, prefabrication is a key solution. Explored every two years in the USP report on prefab in the construction industry, covering outlook for the sector, economic development of European architects, the development of prefabrication, etc.

The crucial role of architects as key informants in forecast of construction trends

Given their position at the start of, and influence on the entire construction process, architects are excellent sources of information on how the construction market is evolving. These reports focus on the key trends that are shaping the market and each trend is investigated regularly, in particular time dynamics.

The way architects are getting information is changing rapidly. Digitalization, the changing DMU and how they orientate and cooperate in the value chain and the way they design are changing. This trend makes pull marketing much more important. In order to do pull marketing, it’s vital to know your target group and it’s vital for a good marketing strategy to have this information. Trends and themes will be repeated in 1, 2 or 3-year intervals. This way, trendlines and predictions can be made. A lot of data can be found on building volumes or the construction industry as a whole, however specific information on the architectural market is hard to find.


  • 8 countries: the Netherlands, Germany, the UK, France, Spain, Italy, Belgium and Poland
  • 100-125 telephone interviews per quarter per country among architectural offices
  • Quarterly, 750+ successful telephone interviews

Key trends that are being investigated:

  • Outlook of construction volume 
  • Media Orientation
  • Digitalization & Industrialization
  • Sustainability & Circularity
  • Changing Value Chain

In the European Architectural Barometer we map out the pace at which these developments are taking place per country.

Gain valuable insights into architects’ behaviour and its impact on the construction industry with our accurate prediction model

Every quarter, a forecast of the future building volumes  based on a combination of architects’ insights and order book developments, and other indicators like construction permit figures, consumer, industrial and construction confidence indicators, employment figures and GDPs. We can state that for over a decade, our model has been proving its accuracy in predicting construction volumes in eight major European markets.

€ 1,850 Single report 8 countries / € 6,300 Annual subscription

Download the research factsheet

Find out what topics and what countries we cover

European Architectural Barometer

Architects are excellent sources of information on how the construction market is evolving. The European Architectural Barometer provides insights into 8 European countries, including key trends like BIM, Prefab, changing DMU, and Media orientation. Quarterly forecasts of future building volumes are based on architects’ insights, order book developments, and other indicators. Our model has proven accuracy in predicting construction volumes in 8 major European markets for over a decade.

Clients of the Architectural Barometer:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Jeroen de Gruijl


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