European Architectural Barometer
Comprehensive insights into the state of the construction market in Europe, with a focus on European architects. Every quarter, approximately 750+ successful telephone interviews are conducted with architects in 8 European countries. Each quarterly report focuses on key marketing topics, such as sustainability, BIM, prefab, orientation behaviour, and many more. The reports also include our predictions for future building volumes.
Excellence trough expertise
Fact based insights
The European architectural barometer is based on solid quantitative market research, providing a solid foundation to provide key insights on a wide variety of marketing topics.
Every report is based on approximately 750 successful telephone interviews in native language.
Every quarter, a research is conducted and a report is published. Because the research is conducted in all of the countries at the same time, with same methodology and questionnaire, the results per country are highly comparable.
Your opinion and input matter to us! All of our subscribers have influence on the questionnaire and the topics we cover.
Long track record
The European architectural barometer has been running for many years and has a strong & loyal customer base. Many of the quarterly topics are repeated every two years, enabling multi-year comparisons and trends.
Excellence trough expertise
1,850€ Single report 8 countries / 6,300€ Annual subscription
Clients we have worked for
What our clients say about us
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
An insightful overview of key industry trends that are a key part of our strategic planning process
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Group insights manager at Velux
Consistently reliable insights from a long-term partner
Their specialized insights through the European contractor monitor and architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.
European Owens Corning
Architectural insights used as input for innovation
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Senior Manager Market Research, Market Intelligence / Vaillant Group
Important insights to better understand the B2B target groups in our industry
The USP reports help us better understand different B2B target groups. better assess their business situations and enrich our range of knowledge enormously.
Head of Precast Marketing at Allplan
Getting a feel for market sentiment and priorities
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers area dealing with.
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.
Frequently asked questions
What are the major trends that we are covering with this research?
The trends covered in this report include sustainability, material usage trends, decision-making in the construction industry, preferred brands among architects, media orientation, prefab, BIM, labour shortage, and many more.
What is the methodolgy behind this research?
This report is based on 3.400 successful quantitative telephone interviews with architects on an annuall basis. The interviews are conducted in native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany, and Poland. The report relies on a representative sample of architects, excluding companies with fewer than 1 employee. This research is conducted quarterly, with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability, and many more. With these reports you get vital insights to sharpen your strategical marketing plans, improve internal discussion/decision making by having fact-based information and helping to narrow down and focus better on possible dedicated market research topics.
How often is this research conducted and reports published?
The research is conducted four times a year and the reports are published quarterly.
For whom is this research valuable?
These insights are of high value for any stakeholder active in the construction indusry and targetting the architects and architectural market.
How can one get access to the reports?
Contact us via the contact form, order the reports via the report order function or contact us via [email protected]
What does the pricing work?
A single report for 8 countries is available for €1,850, and an annual subscription (4 reports) costs €6,300.
Which countries does this report cover?
In addition to the cross-country comparison and insights at the European level, this report covers the following European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Belgium, and Poland.