Painter Insight Monitor
Comprehensive insights into the state of the paint market in Europe, with a focus on European Painters. Every year approximately 1.900+ successful telephone interviews are conducted with painters in 8-11 European countries. Based on these interviews, one report is published per year, focusing a key marketing topics.
Excellence trough expertise
Fact based insights
The European Painters Insights Monitor is based on solid quantitative market research. Every report is based on interviews with painters, a solid foundation to provide key insights on a wide variety of marketing topics.
Every report is based on approximately 1,900+ successful telephone interviews. This target group can only be properly investigated via telephone interviews, as online panels are either unavailable or unrelatable.
The European Painters Insights Monitor covers 11 key European countries. Every year, research is conducted and a report is published. Because the research is conducted in all of the countries at the same time, with the same methodology and questionnaire, the results per country are highly comparable.
Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.
Long track record
The European Painters Insights Monitor has been running for many years and has a strong and loyal customer base. Many topics are repeated every two to three years, enabling multi-year comparisons and trends.
Excellence trough expertise
10,500 € Single report
Clients we have worked for
What our clients say about us
Marketing Manager Architectural at Covestro
Relevant and professional insights
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
Very useful insights of our most important target groups
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
frequently asked questions
What are the major trends that we are covering with this research?
Every year a different trend or topic is investigated. For example, purchasing behaviour, orientation, sustianabilty, decision making and many more. Besides the changing topics, every report includes information on the turnover & orderbook developments and relevant background data. Finally, every report has brand funnels (brand awerness, usage and preference) for all important paint and non-paint products.
How is the research conducted?
This report is based on successful quantitative telephone interviews with proffesional painters conducted in their native language. The number of interviews depends on the number of countries investigated in the report. There are three research options available: the 11-country report is based on 1,905 interviews, the 10-country report is based on 1,753 interviews, and the 8-country report is based on 1,453 successful interviews. The report is built upon a representative sample of painters from companies that indicate spending more than 10% of their working time on painting. On average, interviewed companies spend 79% of their time on painting.
How often is the report published?
This report is published annually.
For whom is this research valuable?
These insights will be particularly valuable for manufacturers and wholesalers targeting this group, and with this information, they can optimize their business strategies.
How can one get access to the reports?
Contact us via [email protected] or via the report order form
What are the prices of the reports?
€ 10,500 Single 8 country report + 1 product brand scan
€ 15,000 Single 8 country report + all products (8 categories) brand scan
Additional product category costs €800
Additional Nordic package €3500
Additional CZ € 3750
Which countries does this report cover?
There are three versions of this report:
11-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy, Poland, Sweden, Denmark and Czech Republic
10-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy, Poland, Sweden and Denmark.
8-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy and Poland.