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Ready made reports / Painter Insight Monitor

Painter Insight Monitor

Comprehensive insights into the state of the paint market in Europe, with a focus on European Painters. Every year approximately 1.900+ successful telephone interviews are conducted with painters in 8-11 European countries. Based on these interviews, one report is published per year, focusing a key marketing topics.

Excellence trough expertise

Key benefits

Construction forecast

Forecasts based on architect's interviews and translated to the installation market. We are here to support your planning, investment decisions and market prioritization.

Decision‑ready insight

Every report focuses on commercial implications for marketing, sales and strategy — answering “what should we do next?”, not just “what happened?”

Interactive dashboard

All results are delivered via an interactive dashboard, allowing you to filter by country, segment and topic — so insight is instantly usable, not buried in slides.

Presentation of key results

Key findings, implications and outcomes are presented by USP consultant, ensuring insights are understood and translated into action.

Excellence trough expertise

Available reports

Construction

Efficiency and Innovation 2025

2025 70 pages

Painter Insight Monitor 2025 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to efficiency and innovation.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

11,000 € Single report

Excellence trough expertise

Upcoming reports

Construction

Media orientation and generational differences young vs. old

2026 November

11,000 Euro

Clients of the Painter Insight Monitor

What our clients say about us

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.

Experts

Dirk Hoogenboom

Head of New Business Development & Sales

Zeynep Kutsal

Managing Consultant

frequently asked questions

  1. What are the major trends that we are covering with this research?

Every year a different trend or topic is investigated. For example, purchasing behaviour, orientation, sustianabilty, decision making and many more. Besides the changing topics, every report includes information on the turnover & orderbook developments and relevant background data. Finally, every report has brand funnels (brand awerness, usage and preference) for all important paint and non-paint products.

  1. How is the research conducted?

This report is based on successful quantitative telephone interviews with proffesional painters conducted in their native language. The number of interviews depends on the number of countries investigated in the report. There are three research options available: the 11-country report is based on 1,905 interviews, the 10-country report is based on 1,753 interviews, and the 8-country report is based on 1,453 successful interviews. The report is built upon a representative sample of painters from companies that indicate spending more than 10% of their working time on painting. On average, interviewed companies spend 79% of their time on painting.

  1. How often is the report published?

This report is published annually.

  1. For whom is this research valuable?

These insights will be particularly valuable for manufacturers and wholesalers targeting this group, and with this information, they can optimize their business strategies.

  1. How can one get access to the reports?

Contact us via [email protected] or via the report order form

  1. What are the prices of the reports?

€ 10,815 Single 8 country report + 1 product brand scan
€ 16,415 Single 8 country report + all products (8 categories) brand scan
Additional product category costs €800
Additional Nordic package €3600
Additional CZ € 3750

  1. Which countries does this report cover?

There are three versions of this report:
11-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy, Poland, Sweden, Denmark and Czech Republic
10-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy, Poland, Sweden and Denmark.
8-country report: the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy and Poland.

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