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Ready made reports / European Electrical Installation Monitor / Purchase channels Q4 2023

Purchase channels Q4 2023

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.

year

2023

No. of pages

97

Target group

Electrical installers from the companies that provide electrical installation services, but may also do other activities in addition (HVAC, plumbing, etc.). Most interviews are conducted with owners/ directors or purchasers of these companies.

Key research topics

Purchase channels

Methodology

Based on 807 successful quantitative telephone interviews in native languages

Country scope

United Kingdom, Germany, France, Poland, Belgium and Netherlands and Spain

Deliverables

Full report in pdf or ppt covering all 7 countries, support from a key account manager in case of questions

Publication frequency

Quarterly

Price

3,150 Euro

What is this report?

This report offers a comprehensive view on the buying and ordering behaviour of Electrical installers. The report covers the channels they use, the share-of-wallet per channel, key players per channel, key reasons to buy at a channel and their ordering behaviour. The report provides results on a European level, per country and per channel. This information can aid in shaping, refining, or developing your business strategies for engaging with electrical installers. The research is based on quantitative telephone interviews conducted with 807 electrical installers. These companies provide electrical installation services and are also involved in activities such as HVAC, and plumbing, among others. The interviews were conducted across the seven major European markets.

Why do you need this report?

This report will provide valuable insights into the buying and ordering behaviour among electrical installers in Europe. These insights will be particularly valuable for manufacturers targeting this group, as the information in the report can either validate current route-to-market strategies or lay the foundations for new ones. Furthermore, understanding the buying and ordering behaviour of installers, will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 807 successful quantitative telephone interviews conducted in the native languages of the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain. The report relies on a representative sample of installers. The interviewed companies provide electrical installation services, but they may also engage in additional activities such as HVAC, plumbing, and so on. Most interviews are conducted with owners/directors or purchasers of these companies. This research is conducted quarterly, with reports covering various key marketing topics, including media orientation, BIM, prefab, sustainability, and many more.

What is included in this report?

The primary focus of this research is to provide key insights into the buying behaviour of electrical installers in Europe. The study offers insights into the share of installers buying at various channels, the share-of-wallet per channel, ways of getting the ordered products, reasons for using/preferring a channel and the average delivery time and their future expectations. It highlights significant differences among the seven European countries covered and provides other essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.

Key questions answered

What is the distribution of total purchase among channels?

What ways of ordering products is predominant?

How are installers   getting their ordered products and what is the average delivery time?

What are key reasons for using/ preferring a certain channels?

What are installers’ expectations regarding future purchasing behaviour.

Table of content

  1. Key takeaways
  2. Profile of the electrical installers 
  3. Business development 
  4. Purchase channels
  5. Cross country summary 
  6. United Kingdom 
  7. Germany
  8. France
  9. Poland
  10. Belgium
  11. The Netherlands 
  12. Spain

Frequently asked questions

  1. In which European country is pure online buying done the most among electrical installers?

The largest percentage of installers buying at pure online stores like Amazon, can be found in the UK (65% of installers buy at this channel).

  1. In which European country is the share of wallet at pure online stores the highest amongst Electrical installers?

Installers in Poland have the highest share of wallet at pure online stores like Amazon, amounting to 9% of their total spending.

  1. In wich country is online ordering from the traditional wholesale the most commen?

Dutch installers are frontrunners in the share of purchases ordered online, with 70% of the orders at the specialised wholesale being online.

  1. What is the best know and most used pure online channel amongst European electrical installers?

Amazon dominates pure-online sales in most of the 7 European countries covered by this research.

  1. In which country is the specialised wholesale the most dominant?

Installers in Belgium spend the biggest share of wallet at the specialised wholesale (75%) of all of the 7 European countries covered in this report.

What our clients say about us

Armin Dipping

Senior Manager strategic and international Marketing at Gira

Great overview before deep dive into market research and strategy

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Miryam Salvador

Global Channel Director, Schneider Electric

Reliable insights for go-to-market decisions

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

Maja Marković

Team Leader | Consultant

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