Challenges USP can help you overcome
We have conducted many studies to help a diversity of clients succeed in the in the smart home market, which can roughly be segmented into heating, lighting, security and entertainment.
Questions they were struggling with included:
- Who decides on smart home solutions and who influences them?
- Who are your competitors and how can you stay ahead of them?
- How are prices influenced by large online players in this market?
- What trends influence this market and what opportunities do they create?
Trends and influencing the smart home market
In its earliest form, this market consisted of a high-end segment of home automation systems for wealthy early adaptors, resulting in an image of being expensive and high end. That is clearly not the case any more, and smart home products and systems are now available in broader price ranges for a more general public. Availability to a broad public does not automatically mean broad adoption though. The rise of smart home has not been the revolution smart devices are often hyped to be, at least not in every segment.
The quest for sustainability and a healthy climate is a good example of larger trends influencing the smart home market. This call was answered by a vast array of smart home devices that help save energy either directly, for instance a smart thermostat, or indirectly, like a system to automatically open or close curtains and windows to create a healthy indoor climate and replace an energy-consuming air conditioning.
Like sustainability, major trends like labour shortage or the ageing population are of influence. Installers need time to get familiar with new smart home systems. Time is often absent because schedules are full due to the labour shortages. Meanwhile, since smart products are generally more easily adopted by younger generations, an ageing population of both installers and consumers is harder to convince that smart home systems are worth the investment.
How can USP help in the Smart home market?
Researches USP often conducts related to smart home are:
- Market exploration research
- Market segmentation research
- Product development research
- Customer journey research
- Driver analysis
Context is key
To create an overview of market developments and provide context for client-specific researches, USP Marketing Consultancy has developed several monitors. We continuously research market developments and effects of key trends like labour shortage among architects, contractors, HVAC installers, electrical installers, painters and end-consumers, of which reports are published quarterly, semi-annually or annually.