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Efforts and regulations to reduce carbon emission move us away from fossil fuels and towards more sustainable power sources. The resulting trend of electrification of buildings, infrastructure and transportation has a major impact on the construction, installation and home improvement industries.

Not only do buildings need new electrical solutions to replace the old fuel-guzzling, carbon-emitting systems, buildings are turned into energy producers themselves. This requires producing solutions like photovoltaics and battery solutions to store energy produced. Aside from buildings, electrification also changes the infrastructure around them, as ever more electric vehicles need ever more charging stations.

How does electrification impact the industry?

USP has been following the effects of the electrification trend in the construction, installation and home improvement markets via dedicated research for a variety of clients and in our monitor researches. We have on-shelf data of challenges electrification causes in the sector, as well as of opportunities electrification creates, especially for manufacturers and brands active in the installation market.

A few examples of the impact of electrification:

  • Electrification changes demand, resulting in an increasing call for innovative solutions, products and systems.
  • This creates an interesting and lucrative playing field for the manufacturers and brands producing innovative installation products and systems.
  • Those systems need to be installed, causing installers to be in high demand as well.
  • New and ever more complex systems and installations add to the pressure on installers, ultimately increasing qualitative labour shortages in the market. 

    How does USP help their customers with electrification topics?

    The above are just a few examples of the challenges and opportunities the electrification trend causes. To be able to develop solutions to the challenges and grasp the opportunities successfully, we help our customers with a variety of studies among architects, contractors, HVAC installers, engineers and electrical installers that are linked to electrification in some way.

    Some examples of studies that we did around electrification:

    1. Product development research
    2. Concept evaluation research
    3. Market exploration research
    4. Segmentation research
    5. Market sizing research

    Electrification as a topic in our research monitors

    To create an overview of market developments and provide context for client-specific researches, USP Marketing Consultancy has developed several monitors. We continuously research market developments and effects of key trends like labour shortage among architects, contactors, HVAC installers, electrical installers, painters and end-consumers, of which reports are published quarterly, semi-annually or annually.

    European Electrical Installation Monitor

    This research helps understand the electrical installer, vital for a good marketing strategy and internal discussions. The European Electrical Installation monitor provides insights on installers activities, how they orientate themselves, training needs they have, how digital they are, etc. The key trends in this market are monitored each quarter in seven European countries since 2016.


    European Architectural Barometer

    Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.


    Painter Insight Monitor

    The Painter Insight Monitor includes eight main European markets and 250 professional painters per country that are interviewed each year. This provides a comprehensive scope of the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

    Latest news around electrification

    We frequently publish news articles based on our latest market studies. Read our most recent articles about electrification below.

    Contact us

    For more information about our expertise and research on building materials please contact the responsible partner below.
    We look forward to help you.

    Contact our expert:

    Dirk Hoogenboom


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