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Trends I published 15 December 2023


Efforts and regulations to reduce carbon emissions move us away from fossil fuels and towards more sustainable power sources. The resulting trend of electrification of buildings, infrastructure, and transportation has a major impact on the construction, installation, and home improvement industries.

Not only do buildings need new electrical solutions to replace the old fuel-guzzling, carbon-emitting systems, but buildings are also turned into energy producers themselves. This requires producing solutions like photovoltaics and battery solutions to store the energy produced. Aside from buildings, electrification also changes the infrastructure around them, as ever more electric vehicles need ever more charging stations.

How does electrification impact the industry?

USP has been following the effects of the electrification trend in the construction, installation, and home improvement markets via dedicated research for a variety of clients and in our monitoring research. We have on-the-shelf data on the challenges electrification causes in the sector as well as the opportunities electrification creates, especially for manufacturers and brands active in the installation market.

A few examples of the impact of electrification:

  • Electrification changes demand, resulting in an increasing call for innovative solutions, products, and systems.
  • This creates an interesting and lucrative playing field for the manufacturers and brands producing innovative installation products and systems.
  • Those systems need to be installed, causing installers to be in high demand as well.
  • New and ever more complex systems and installations add to the pressure on installers, ultimately increasing qualitative labour shortages in the market.

How does USP help their customers with electrification topics?

The above are just a few examples of the challenges and opportunities the electrification trend causes. To be able to develop solutions to the challenges and grasp the opportunities successfully, we help our customers with a variety of studies among architects, contractors, HVAC installers, engineers, and electrical installers that are linked to electrification in some way.

Some examples of studies that we did around electrification:

  1. Product development research
  2. Concept evaluation research
  3. Market exploration research
  4. Segmentation research
  5. Market-sizing research

Electrification as a topic in our research monitors

To create an overview of market developments and provide context for client-specific research, USP Marketing Consultancy has developed several monitors. We continuously research market developments and the effects of key trends like labour shortages among architects, contactors, HVAC installers, electrical installers, painters, and end-consumers, of which reports are published quarterly, semi-annually, or annually.

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