Custom research
Driver Analysis
Would you like to improve your business performance by understanding what truly drives customer decisions in the construction, installation, and home improvement sector? USP has over three decades of experience conducting driver analysis research in these markets to help you succeed. Identifying and acting on the right drivers is key to improving performance, optimising investments, and strengthening your competitive position.
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our client satisfaction
1.2m+
respondents
45+
countries covered
30 yrs
experience
Clients we helped with driver analysis research
Why Driver Analysis Research?
Performance is driven by multiple factors — but not all of them matter equally. Driver analysis helps you identify which elements truly impact your results and where to focus your efforts.
Identify what drives performance
In complex markets, many factors influence customer decisions — from product features to brand perception and service quality. Without clarity on their impact, improvements often lack direction.
Prioritise the right improvements
Driver analysis reveals which factors have the strongest influence on key outcomes such as preference, satisfaction, or loyalty.
Maximise return on investment
By understanding what truly matters to stakeholders, you can move beyond assumptions and make data-driven decisions.
Why USP?
Whether you want to improve customer satisfaction, strengthen your positioning, or optimise product offering, we design research that identifies the drivers behind your success.
01
USP has extensive experience conducting driver analysis across the construction, installation, and home improvement value chain, uncovering what matters most to different stakeholders.
02
With 30+ years of expertise, we help you understand how different factors influence decision-making and where improvements create the greatest impact.
03
We operate globally, enabling consistent driver insights across markets.
Our research process
A proven methodology that delivers actionable insights on time and on budget.
Discovery
We define key objectives, KPIs, and outcome variables to be analysed.
Design
We design a tailored framework to measure and quantify key drivers.
Fieldwork
Data collection across relevant stakeholders and performance attributes.
Insights
Translating results into clear priorities and actionable recommendations.
How do we do it?
USP applies a structured approach to identify and quantify the impact of different drivers on your key performance metrics. Each study is tailored to your specific market and objectives.
Key drivers of performance
Which factors have the strongest impact on outcomes such as satisfaction, preference, or purchase decisions?
Relative importance
How much does each factor contribute compared to others?
Performance vs importance
Where should you focus to achieve the greatest improvement?
Decision drivers across stakeholders
What matters most for different customer groups within the value chain?
Benefits of working with USP
Driver analysis enables you to move from intuition-based decisions to clear, data-driven prioritisation.
Focus on what truly matters
Instead of improving everything, you focus only on the factors that truly drive results — saving time and resources.
Optimise resource allocation
Driver insights help you allocate budgets and efforts more effectively by identifying the areas with the highest impact.
Accelerate performance improvement
By acting on the right drivers, you can improve customer satisfaction, strengthen your competitive position, and accelerate growth.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam