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Ready made reports / European Electrical Installation Monitor

European Electrical Installation Monitor

The European Electrical Installation Monitor delivers exclusive, decision‑critical insight into the European electrical installation market. Published once a year and available nowhere else. Based on in‑depth interviews with electrical installers across multiple European countries, it reveals how product choice, supplier selection, media consumption and technology adoption are evolving — and how manufacturers and wholesalers should respond. If you sell into the electrical installation market and need to base strategy on facts rather than assumptions, this report is essential reading.

European Electrical Installation Monitor: Market Research Report

Excellence trough expertise

Key benefits

Construction forecast

Forecasts based on architect's interviews and translated to the installation market. We are here to support your planning, investment decisions and market prioritization.

Decision‑ready insight

Every report focuses on commercial implications for marketing, sales and strategy — answering “what should we do next?”, not just “what happened?”

Interactive dashboard

All results are delivered via an interactive dashboard, allowing you to filter by country, segment and topic — so insight is instantly usable, not buried in slides.

Presentation of key results

Key findings, implications and outcomes are presented by USP consultant, ensuring insights are understood and translated into action.

Excellence trough expertise

Available reports

Installation

Sustainability and circularity 2026

2026 52 pages

Installation

BIM and Digital Tools Q4 2025

2026 47 pages

This report offers a comprehensive view of the status of BIM adaptation among electrical installers in Europe. Within the report, you will find information on the European countries where BIM is most and least used among installers, as well as details on the types of projects where BIM is predominantly employed and the revenue generated from BIM-related projects.

Installation

Purchase channels Q3 2025

2025 101 pages

This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.

Installation

Media orientation Q2 2025

2025 109 pages

Understanding media orientation is crucial for businesses operating in the electrical installation sector. In today’s digital age, where media channels are constantly evolving, it is essential to identify the most effective platforms to reach and engage with target audiences. This report offers a comprehensive analysis of media usage within the industry, providing actionable insights that can drive impactful marketing campaigns.

Installation

Training needs Q1 2025

2025 100 pages

This report offers an overview of installers’ habits and preferences concerning their education. Furthermore, the report encompasses the pervasive challenge of workforce shortage and explores the sector’s strategies for resolving this issue.

Installation

Services in the installation sector Q4 2024

2025 102 pages

This report provides a comprehensive view of the installer's requirements for services from manufacturers. Within the report, you will find information on the most needed services in each category: commercial processes, engineering, products & installation, and repair & maintenance. It also examines the services that installers offer to their customers.

Installation

Prefab Q3 2024

2024 119 pages

This report offers a comprehensive view of the installers’ involvement and needs regarding prefabricated electrical installations.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

6,500€ Single report

Clients of the European Electrical Installation Monitor

What our clients say about us

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Experts in charge of reports

Dirk Hoogenboom

Head of New Business Development & Sales

Frequently asked questions

  1. What are the major trends that we are covering with this research?

The trends covered in these reports include: smart buildings, sustainability, services in the installation sector, trends among installation brands, media orientation, training needs, BIM usage, purchase channels and more.

  1. How is the research conducted?

This report is based on 1.050 annually successful quantitative telephone interviews with installers, conducted in the native language of the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain. The report relies on a representative sample of installers. Interviewed companies provide electrical installation services, but they may also engage in additional activities such as HVAC, plumbing, etc. Most interviews are conducted with owners/directors or purchasers of these companies.

  1. How often is the report published?

This report is published annually.

  1. For whom is this research valuable?

These insights will be particularly valuable for manufacturers, marketing units, software suppliers, and wholesalers targeting this group.

  1. How can one get access to the reports?

Contact us via [email protected] or use the report order form

  1. What are the prices of the reports?

The single report for 7 countries is available for €6,500.

  1. Which countries does this report cover?

This report covers the following European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland and Spain.

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