USP Marketing Consultancy

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USP specialises in the complex value chain that revolves around building construction. We have three decades of experience researching the many and various parties, professionals and end users involved in that value chain. To organise and focus our efforts, we distinguish three sectors: construction, installation and home improvement.

The construction sector entails building design and construction, and focuses on architects, engineers and contractors. The installation sector focuses on HVAC and electrical installers who install and maintain the systems. The home improvement sector focuses on consumers who give buildings meaning by turning a house into a home, and who get their home improvement products through purchase channels that are not used much by construction professionals. test


    Adhesives & sealants

    Building materials

    Civiel & infrastructuur

    Doors & windows




    Paint & coatings





    Walls & ceilings


    Electrical installation



    HVAC Installation


    Sewer & waste water

    Home improvement

    Bathroom products

    Decorative sundries

    Floor covering


    Gardening products

    Hand tools

    Home paint

    Kitchen products

    Power tools

    Contact us

    For more information about the sectors that we serve please contact the responsible person below.
    We look forward to helping you.

    Contact our expert:

    Dirk Hoogenboom


    Customer satisfaction

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    The more distinct your brand is, the more valuable it will become.

    Customer journey

    A customer journey is a customer's personal experience with your company.

    Product development

    Provide your product development and design team with end-user insights

    Market exploration

    Gain the insights you need to be successful in new and potential markets


    Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


    Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

    Market size

    Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

    Driver analysis

    Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



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