explore our market researches

Specialist for your industry

USP specialises in the complex value chain that revolves around the construction, installation and home improvement industry. We have over three decades of experience researching the many and various parties, professionals and end users that are active in this industry. With our market knowledge and expertise, we can provide vital added value to our clients by supplying insights and advice. Whether it is insight from our off the shelve reports or trough tailor made dedicated market research, we are here for you to assist with achieving your business and research objectives.

Insights and advice to build on

Our solutions for your business needs

USP can provide insights and advice through our self-reported reports, targeting a wide variety of stakeholders in the business value chain of the construction, installation, and home improvement industries, or by conducting tailor-made, dedicated market research to achieve your business and research objectives.

Market research

Tailor-made, dedicated market research to assist you with achieving your business and research objectives exclusively for you

Market reports

Instant access to key trends and insights based on solid market research amongst key stakeholders in the construction, installation and home improvement markets

Clients we work for

What our clients say about us

Céline Pineau

Consumer insight researcher at Hager

USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.

Gordana Faust

Market Intelligence Specialist, Rothenberger

The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.

Gordon Murray-Smith

Market Intelligence and Insight Manager at BMI

USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.

Justyna Gudowska-Pohling

AC EMEA Customer Insights Manager at PPG

USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.

Katrine Bruun Nielsen

Group insights manager at Velux

USP always works very structurally and professionally, and we always feel in good hands.

Mike Fees

Brand Manager EMEA at MTD

We highly value the quick response times, flexibility and overall market expertise.

Paul O’Dweyer

Global Consumer Market Development Manager at Bostik

Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.

Renato Di Rubbo

Head of global Marketing Piping systems at Geberit

We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.

Rina van Heck

Head of marketing and communication Netherlands at Reynears Aluminium

The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.

Sarah Hawke

Global Group Consumer Insights Manager at Stanley Black & Decker

We have worked with USP in the past and have had a great experience. They really know our business well.

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Anton Haller

Head of Precast Marketing at Allplan

USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Daniel Angelovski

Group insights manager at Velux

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

dr. Christian Heine

CEO, Rothenberger AG

The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.

Hardy Jaeschke

Senior Manager Market Research, Market Intelligence / Vaillant Group

The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Johan Gijsman

Group Director Marketing, Walraven Holding

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Suzanna Lammerts van Bueren

Director Business Development Northern Europe at Somfy

USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.

Zsolt Kovacs

CEE Market Research Analyst at Velux

We needed an agency that speaks the same language as our target groups and found this in USP.

sector

Construction

The construction industry is a very traditional market segment, but also has trends that are constantly changing and developing. USP has been following those changes for more than three decades and has gathered considerable practical and technical experience in conduction market research in the construction industry, and a detailed understanding of the complex value chains in this market.

Adhesives & sealants

With over 30 years of experience conducting research for adhesive and sealant manufacturers and distributors, USP can provide the insights you need.

Building materials

USP’s rich heritage in navigating the building materials market landscape makes it a trusted partner for manufacturers and distributors seeking robust market insights to forge ahead in a competitive arena.

Civil & infrastructure

With over 30 years of experience conducting research in the civil and infrastructure market, USP can provide the insights you need.

Doors & windows

USP’s tailored market analyses in the doors and windows sectors shed light on evolving market trends, enabling manufacturers and distributors to align their strategies with solid market research and advice.

Facade

Through a lens of more than 30 years of expertise, USP regularly explores the facade sector, unravelling market insights that empower manufacturers and distributors to harness innovation and architectural aesthetics towards achieving their business and research objectives.

Flooring

USP’s deep-rooted understanding of the flooring market landscapes, based on more than three decades of experience, facilitates a comprehensive analysis, aiding manufacturers and distributors in achieving their business and research objectives.

Insulation

USP’s 30+ years of experience in conducting market research can help pave the way for manufacturers and distributors to enhance their market strategies based on insights and advice.

Paint & coatings

With a strong palette of market knowledge stretching over more than three decades in the paint and coatings sector, USP can provide a spectrum of insights and advice for manufacturers and distributors serving this market based on solid market research and advice.

Roofing

USP’s track record of more than 30 years of conducting research in the roofing sector for manufacturers and distributors alike allows us to provide insights and advice to ensure your business and research objectives will be achieved.

Security

USP’s three decades of experience conducting research in the security sector provides a fortress of insights, enabling manufacturers and distributors to fortify their market strategies against competitive storms.

Tools

USP has been providing manufacturers and wholesalers in the tools sector with the insights needed to carve a strong market position amidst a competitive landscape for more than 30 years.

Trade

USP has a track record of more than three decades of conducting market research for manufacturers to understand the routes to market better, but also the trade channels themselves, to assist in achieving their business and research objectives.

Walls & ceilings

USP’s adept analysis of the walls and ceilings sector, based on more than 30 years of experience, elevates manufacturers and distributors’ understanding of market trends, aiding in the construction of solid market strategies.

Sector

Installation

The installation sector is a segment that is both traditional and evolving at an increasingly faster rate. The push for more sustainability and continued technological developments makes for a dynamic sector, but the conservative nature of many of the key stakeholders makes for a challenging environment for manufacturers and wholesalers supplying this sector. With more than three decades of experience conducting tailor-made, ad-hoc market research, USP can provide insights and advice to ensure a successful marketing strategy. Furthermore, USP offers ready-made, off-the-shelf reports providing key insights for both the HVAC and electrical installation segments.

Electrical installation

USP has a track record of more than three decades of conducting market research for manufacturers and wholesalers supplying the electrical installation market with key insights and advice to achieve their research and business objectives.

Engineering

Delving into the intricacies of the engineering sector, USP’s precise research unravels complex market dynamics, aiding manufacturers and distributors in forging a sturdy market position amidst a technically demanding environment.

HVAC installation

USP has a track record of more than three decades of conducting market research for manufacturers and wholesalers supplying the HVAC and plumbing installation sectors with key insights and advice to achieve their research and business objectives.

Sewer & waste water

USP’s long history of exploring the sewer and waste water sectors flushes out valuable market insights, assisting manufacturers and distributors in navigating through the regulatory currents towards market success.

Sector

Home improvement

For more than thirty years, USP has been supplying manufacturers and retailers with key insights and advice in the home improvement segment, based on solid dedicated market research and our range of ready made, of the shelve reports. Even though the home improvement market is arguably less conservative and traditional than the construction and installation market, it still requires a strong market understanding to be able to conduct proper market research. This is exactly what we can offer to our principles.

Bathroom products

USP’s insightful analysis of the bathroom products sector cleanses the market complexities, enabling manufacturers and distributors to soak in crucial market trends for a polished market strategy based on solid market research and our three decades of experience in this segment.

Decorative sundries

Delicate in approach yet impactful in delivery, USP’s examination of the decorative sundries sector embellishes manufacturers and distributors with the necessary market insights, based on our 30+ years of market expertise, to achieve their business and research objectives.

Floor covering

With a firm grasp on market trends, USP’s thorough analysis of the floor covering sector provides a solid foundation of insights for manufacturers and distributors, aiding in designing a durable market strategy based on solid market research and our three decades of experience.

Gardening products

Cultivating a rich understanding of the gardening products sector, USP’s research blossoms with pivotal market insights, nurturing manufacturers’ and distributors’ insights and advice based on our 30+ years of market expertise.

Hand tools

USP’s meticulous market analysis in the hand tools sector molds a framework of insights, aiding manufacturers and distributors in forging a firm grip on market opportunities through solid market research and our three decades of market expertise for this sector.

Home paint

Brushing through the color palette of market dynamics, USP’s 30+ years of market expertise in the paint sector paints a picture of market opportunities and trends, assisting manufacturers and distributors in painting a successful market strategy.

Kitchen products

With our 30+ years of expertise, USP has assisted many manufacturers and distributors’ efforts through both dedicated market research and our off-the-shelf reports, cooking up a recipe for market success.

Power tools

Revving through the competitive landscape with precision, USP’s research in the power tools sector drills deep to unearth market trends, powering up manufacturers’ and distributors’ strategies for a robust market standing.