USP specialises in the complex value chain that revolves around building construction. We have three decades of experience researching the many and various parties, professionals and end users involved in that value chain. To organise and focus our efforts, we distinguish three sectors: construction, installation and home improvement. 

The construction sector entails building design and construction, and focuses on architects, engineers and contractors. The installation sector focuses on HVAC and electrical installers who install and maintain the systems in those buildings. The home improvement sector focuses on consumers who give buildings meaning by turning a house into a home, and who get their home improvement products through purchase channels that are not used much by construction professionals

Below you will find all three sectors as well as the building segments, construction activities and product groups they consist of. 


Contact us

For more information about the sectors that we serve please contact the responsible person below.
We look forward to helping you.

Neem contact op met onze expert:

Dirk Hoogenboom


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