Sectors

USP specialises in the complex value chain that revolves around building construction. We have three decades of experience researching the many and various parties, professionals and end users involved in that value chain. To organise and focus our efforts, we distinguish three sectors: construction, installation and home improvement.

The construction sector entails building design and construction, and focuses on architects, engineers and contractors. The installation sector focuses on HVAC and electrical installers who install and maintain the systems. The home improvement sector focuses on consumers who give buildings meaning by turning a house into a home, and who get their home improvement products through purchase channels that are not used much by construction professionals. test