Product trends
Manufacturers in the construction, installation and DIY industries are constantly contemplating whether their product and service portfolios are still competitive within the market. This is necessary in order to keep up with continuous developments in the market, like digitalisation, sustainability, circularity and the changing labour market. In order to stay on target or become successful, this leads to 3 types of development trajectories for which solid research is essential.
Reasons for doing product research?
1. New products & services
In this fast-changing and innovative world, there is continuous need and room for new introductions. However, these introductions are often unsuccessful, which also applies to the installation, construction, and DIY sectors. Our product development research will help you succeed where others fail.
2. Additions to already existing products & services
Although current portfolios may have proven themselves to be successful, changing circumstances (internal or external) can easily lead to changing demand, making it necessary to add to the existing portfolio.
3. Modifications to already existing products & services
Our changing world creates situations where products & services become outdated and are in need of revitalisation. Then modifications are essential to keep customers satisfied.
How do we help our customers with this?
We help our customer with both qualitative and quantitative research. We frequently organise focus groups in which new products or concepts are shown and discussed. This is organised with specific b2b groups like architects, contractors, engineers or painters, but also with consumer groups. Sometimes in-depth interviews are a better option for product research, which we can organise both online via video meetings or in offline face-to-face settings.
In addition to this, user observations can be a valuable method for product research. For this, we observe people’s behaviour in the environment in which it typically occurs, like a contractor using a power tool on the job site.
For each customer request, we determine what is the most suitable approach to answer the research objective. Feel free to reach out to us to receive advice about the best approach for your specific product research.
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
