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Product trends

Manufacterers in the construction, installation and DIY industries are constantly contemplating whether their product and service portfolios are still competitive within the market. This is necessary in order to keep up with continuous developments in the market. In order to stay on target or become successful, this leads to three types of development trajectories for which solid research is essential.

What are the reasons for doing product research?

1. New product & services

In this fast-changing and innovative world, there is continuous need and room for
new introductions. However, these introductions are often unsuccessful, which
also applies to the installation, construction, and DIY sectors. Our product
development research will help you succeed where others fail. 

2. Additions to already existing products & services

Although current portfolios may have proven themselves to be successful,
changing circumstances (internal or external) can easily lead to changing
demand, making it necessary to add to the existing portfolio.

3. Modifications to already existing products & services

Our changing world creates situations where products & services become
outdated and are in need of revitalisation. Then modifications are essential to
keep customers satisfied.

How do we help customers with this research?

We help our customer with both qualitative and quantitative research. We frequently organise focus groups in which new products or concepts are shown and discussed. This is organised with specific b2b groups like architects, contractors, engineers or painters, but also with consumer groups. Sometimes in-depth interviews are a better option for product research, which we can organise both online via video meetings or in offline face-to-face settings.

In addition to this, user observations  can be a valuable method for product research. For this, we observe people’s behaviour in the environment in which it typically occurs, like a contractor using a power tool on the job site.

Context is key

To create an overview of market developments and provide context for client-specific researches, USP Marketing Consultancy has developed several monitors. We continuously research market developments and effects of key trends like labour shortage among architects, contractors, HVAC installers, electrical installers, painters and end-consumers, of which reports are published quarterly, semi-annually or annually.

European Electrical Installation Monitor

This research helps understand the electrical installer, vital for a good marketing strategy and internal discussions. The European Electrical Installation monitor provides insights on installers activities, how they orientate themselves, training needs they have, how digital they are, etc. The key trends in this market are monitored each quarter in seven European countries since 2016.



European Architectural Barometer

Each quarter, USP’s prediction model forecasts future building volumes in eight European countries. Alongside forecasting volumes, we use architects’ insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, etc. Knowing where, how and when these trends become relevant is the key market intelligence necessary for sound strategic decision making.



Painter Insight Monitor

The Painter Insight Monitor includes eight main European markets and 250 professional painters per country that are interviewed each year. This provides a comprehensive scope of the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).


Latest news around product trends

We frequently publish news articles based on our latest market studies. Read our most recent articles about product trends below.

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom


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