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Market reports

With these 'on-the-shelf reports,' USP is the leading industry intelligence provider for anyone interested in the construction, installation, or home improvement market. Our reports are designed to help our customers understand the market and its developments. Each report is based on quantitative research among key target groups like architects, contractors, installers, handymen, painters, consumers, and many more.

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Clients we have worked for

What our clients say about us

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

An insightful overview of key industry trends that are a key part of our strategic planning process

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Armin Dipping

Senior Manager strategic and international Marketing at Gira

Great overview before deep dive into market research and strategy

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

USP provides very specific and robust insights which inform our plans and reinforce our story-telling

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

Relevant and professional insights

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Daniel Angelovski

Group insights manager at Velux

Consistently reliable insights from a long-term partner

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

dr. Christian Heine

CEO, Rothenberger AG

Valuable information about the latest installation trends

The European Mechanical Installation Monitor gives us great insights and these insights gained support our strategic decisions.

Jan Coerts

European Owens Corning

Architectural insights used as input for innovation

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Johan Gijsman

Group Director Marketing, Walraven Holding

The Installation Monitor helps us with strategic decisions

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

A reliable long-term partner providing useful insights

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Catrin Klein

Head of Customer & Market Insights at Hilti

Rich insights arising from continuous market tracking!

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Anton Haller

Head of Precast Marketing at Allplan

Getting a feel for market sentiment and priorities

USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers area dealing with.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.

Excellence trough expertise

Research process

Fact based insights

All of our off-the-shelf reports are based on solid quantitative market research. Our clients use our market reports to shape their strategy, have better internal discussions and identifying the key trends to investigate further.

Solid methodolgy

Every B2B-focused report is based on telephone interviews (in the native language), as they can only be properly investigated via telephone interviews. For the reports covering B2C end consumers, the interviews are done online.

Strong comparabilty

All of our reports cover multiple key European markets. Because the research is conducted in all of the countries at the same time, with the same methodology and based on the same questionnaire, the results per country are highly comparable.

Co-makership

Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.

Long track record

All of our research has been running for many years and has a strong and loyal customer base. Many of the researched topics are repeated every year, enabling multi-year comparisons and providing a clear trend line.

market reports

Construction

Key insights in the European construction scene with USP's market reports. The reports focus on key stakeholders like architects, contractors, handyman and painters. All reports are based on solid quantitative market research.

Construction reports

market reports

Installation

Navigate the evolving landscape of the European installation market with USP's insightful reports. The reports focus on key stakeholders like electrical and mechanical installers. All reports are based on solid quantitative market research.

market reports

Home improvement

Explore the home improvement domain with a suite of USP reports, each offering a unique lens into the market. The reports focus on consumers targeting the general home improvement, kitchen, bathroom and garden markets. All reports are based on solid quantitative market research.

Industry insights ready-made reports

Newest reports

These are our latest off-the-shelf reports, where we monitor the market quarterly, biannually, and annually across three verticals: installation, construction, and home improvement.

Construction

BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Construction

Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.

Frequently asked questions

  1. Why are the B2B reports based on quantative telephone interviews?

The B2B target groups in the construction and installation industry don't respond well to online surveys. Furthermore, there are no reliable panels that can provide solid and representative samples for these target groups. Furthermore, by conducting the interviews by phone and in their native language, we are able to screen the respondents to ensure we are talking to the right person and probe much deeper than is possible with online research.

  1. How many interviews are conducted for these report?

This depends on the research, but overall, we conduct between 100 and 200 interviews per country per report for the B2B market studies and about 600 interviews per country per report for the B2C reports. We ensure representativeness and reliability in all our reports.

  1. What key trends are covered in these reports?

Depending on the research, key trends are monitored in our quarterly, biannual, and annual reports. These trends reflect the most important marketing topics, like orientation behaviour, buying behavior, prefabrication, sustainability, BIM, and many more. Because all of the research has a very long track record and most topics are repeated every two years, we can also show the trendlines.

  1. How can we get acces to the reports?

You can order reports individually or in a subscription format for reduced costs directly on our website, or you can contact us directly.

Experts

Dirk Hoogenboom

Manager Sales & Marketing

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