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Market reports

With these 'on-the-shelf reports,' USP is the leading industry intelligence provider for anyone interested in the construction, installation, or home improvement market. Our reports are designed to help our customers understand the market and its developments. Each report is based on quantitative research among key target groups like architects, contractors, installers, handymen, painters, consumers, and many more.


Clients we work for

What our clients say about us

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Daniel Angelovski

Group insights manager at Velux

Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.

dr. Christian Heine

CEO, Rothenberger AG

The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Johan Gijsman

Group Director Marketing, Walraven Holding

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Anton Haller

Head of Precast Marketing at Allplan

USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.

Céline Pineau

Consumer insight researcher at Hager

USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.

Gordana Faust

Market Intelligence Specialist, Rothenberger

The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.

Gordon Murray-Smith

Market Intelligence and Insight Manager at BMI

USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.

Hardy Jaeschke

Senior Manager Market Research, Market Intelligence / Vaillant Group

The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.

Justyna Gudowska-Pohling

AC EMEA Customer Insights Manager at PPG

USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.

Katrine Bruun Nielsen

Group insights manager at Velux

USP always works very structurally and professionally, and we always feel in good hands.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.

Zsolt Kovacs

CEE Market Research Analyst at Velux

We needed an agency that speaks the same language as our target groups and found this in USP.

Suzanna Lammerts van Bueren

Director Business Development Northern Europe at Somfy

USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.

Sarah Hawke

Global Group Consumer Insights Manager at Stanley Black & Decker

We have worked with USP in the past and have had a great experience. They really know our business well.

Rina van Heck

Head of marketing and communication Netherlands at Reynears Aluminium

The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.

Renato Di Rubbo

Head of global Marketing Piping systems at Geberit

We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.

Paul O’Dweyer

Global Consumer Market Development Manager at Bostik

Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Mike Fees

Brand Manager EMEA at MTD

We highly value the quick response times, flexibility and overall market expertise.

Excellence trough expertise

Research process

Fact based insights

All of our off-the-shelf reports are based on solid quantitative market research. Our clients use our market reports to shape their strategy, have better internal discussions and identifying the key trends to investigate further.

Solid methodolgy

Every B2B-focused report is based on telephone interviews (in the native language), as they can only be properly investigated via telephone interviews. For the reports covering B2C end consumers, the interviews are done online.

Strong comparabilty

All of our reports cover multiple key European markets. Because the research is conducted in all of the countries at the same time, with the same methodology and based on the same questionnaire, the results per country are highly comparable.


Your opinions and input matter to us! All of our subscribers have an influence on the questionnaire and the topics we cover.

Long track record

All of our research has been running for many years and has a strong and loyal customer base. Many of the researched topics are repeated every year, enabling multi-year comparisons and providing a clear trend line.

market reports


Key insights in the European construction scene with USP's market reports. The reports focus on key stakeholders like architects, contractors, handyman and painters. All reports are based on solid quantitative market research.

Construction reports

market reports


Navigate the evolving landscape of the European installation market with USP's insightful reports. The reports focus on key stakeholders like electrical and mechanical installers. All reports are based on solid quantitative market research.

Installation reports

market reports

Home improvement

Explore the home improvement domain with a suite of USP reports, each offering a unique lens into the market. The reports focus on consumers targeting the general home improvement, kitchen, bathroom and garden markets. All reports are based on solid quantitative market research.

Industry insights ready-made reports

Newest reports

These are our latest off-the-shelf reports, where we monitor the market quarterly, biannually, and annually across three verticals: installation, construction, and home improvement.


Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.


BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.


Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Industry insights ready-made reports

Upcoming reports

These are our upcoming off-the-shelf reports, where we monitor the market quarterly, biannually, and annually across three verticals: installation, construction, and home improvement.


Sustainability 2024

2024 August

10,815 Euro


Prefab Q4 2024

2024 January

3,150 Euro


Services in the installation market Q3 2024

2024 october

3,150 Euro

Frequently asked questions

  1. Why are the B2B reports based on quantative telephone interviews?

The B2B target groups in the construction and installation industry don't respond well to online surveys. Furthermore, there are no reliable panels that can provide solid and representative samples for these target groups. Furthermore, by conducting the interviews by phone and in their native language, we are able to screen the respondents to ensure we are talking to the right person and probe much deeper than is possible with online research.

  1. How many interviews are conducted for these report?

This depends on the research, but overall, we conduct between 100 and 200 interviews per country per report for the B2B market studies and about 600 interviews per country per report for the B2C reports. We ensure representativeness and reliability in all our reports.

  1. What key trends are covered in these reports?

Depending on the research, key trends are monitored in our quarterly, biannual, and annual reports. These trends reflect the most important marketing topics, like orientation behaviour, buying behavior, prefabrication, sustainability, BIM, and many more. Because all of the research has a very long track record and most topics are repeated every two years, we can also show the trendlines.

  1. How can we get acces to the reports?

You can order reports individually or in a subscription format for reduced costs directly on our website, or you can contact us directly.


Dirk Hoogenboom

Manager Sales & Marketing

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