Market reports
With these 'on-the-shelf reports,' USP is the leading industry intelligence provider for anyone interested in the construction, installation, or home improvement market. Our reports are designed to help our customers understand the market and its developments. Each report is based on quantitative research among key target groups like architects, contractors, installers, handymen, painters, consumers, and many more.
Clients we work for
What our clients say about us
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Armin Dipping
Senior Manager strategic and international Marketing at Gira
With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at Velux
Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.
dr. Christian Heine
CEO, Rothenberger AG
The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding
We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
Céline Pineau
Consumer insight researcher at Hager
USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG
USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Katrine Bruun Nielsen
Group insights manager at Velux
USP always works very structurally and professionally, and we always feel in good hands.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker
We have worked with USP in the past and have had a great experience. They really know our business well.
Rina van Heck
Head of marketing and communication Netherlands at Reynears Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik
Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Mike Fees
Brand Manager EMEA at MTD
We highly value the quick response times, flexibility and overall market expertise.
Excellence trough expertise
Key benefits
market reports
Construction
Key insights in the European construction scene with USP's market reports. The reports focus on key stakeholders like architects, contractors, handyman and painters. All reports are based on solid quantitative market research.
market reports
Installation
Navigate the evolving landscape of the European installation market with USP's insightful reports. The reports focus on key stakeholders like electrical and mechanical installers. All reports are based on solid quantitative market research.
market reports
Home improvement
Explore the home improvement domain with a suite of USP reports, each offering a unique lens into the market. The reports focus on consumers targeting the general home improvement, kitchen, bathroom and garden markets. All reports are based on solid quantitative market research.
market reports
Special reports
Understand how sustainability affects the way of working within the industry.
This report contains several years of research conducted among key stakeholders in the European construction industry and will provide insights into the current and future developments within the industry.
Industry insights ready-made reports
Newest reports
These are our latest off-the-shelf reports, where we monitor the market quarterly, biannually, and annually across three verticals: installation, construction, and home improvement.
Industry insights ready-made reports
Upcoming reports
These are our upcoming off-the-shelf reports, where we monitor the market quarterly, biannually, and annually across three verticals: installation, construction, and home improvement.
Frequently asked questions
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Why are the B2B reports based on quantative telephone interviews?
The B2B target groups in the construction and installation industry don't respond well to online surveys. Furthermore, there are no reliable panels that can provide solid and representative samples for these target groups. Furthermore, by conducting the interviews by phone and in their native language, we are able to screen the respondents to ensure we are talking to the right person and probe much deeper than is possible with online research.
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How many interviews are conducted for these report?
This depends on the research, but overall, we conduct between 100 and 200 interviews per country per report for the B2B market studies and about 600 interviews per country per report for the B2C reports. We ensure representativeness and reliability in all our reports.
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What key trends are covered in these reports?
Depending on the research, key trends are monitored in our quarterly, biannual, and annual reports. These trends reflect the most important marketing topics, like orientation behaviour, buying behavior, prefabrication, sustainability, BIM, and many more. Because all of the research has a very long track record and most topics are repeated every two years, we can also show the trendlines.
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How can we get acces to the reports?
You can order reports individually or in a subscription format for reduced costs directly on our website, or you can contact us directly.
Experts
Dirk Hoogenboom
Head of New Business Development & Sales
