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Market reports

To make informed decisions, you need insights on your market. USP provides this by dedicated research for our clienst, but also with syndicated research. We do this by offer mulit-client research monitors in the markets of our focus. For these monitors we have researched architects (Architectural Barometer), contractors (Contractor Monitor), electrical installers and HVAC installers (Installation Monitor), Painters (Painter insight Monitor),  Handyman and consumers (European Home Improvement Monitor).

With these “on-the-shelve reports,” USP is the leading industry intelligence provider for anyone interested in the construction, installation or home improvement market. Our reports are designed to help our customers understanding the market and its developments. Each report is based on quantitative research among the target group.

Below an overview of our research monitors and the target groups we investigate.

Clients we have worked for:


Learn about the research reports we have available in construction

European Architectural Barometer

Each quarter, USP's prediction model forecasts future building volumes in eight European countries. Aside from forecasting volumes, we use architects' insights to study key trends like BIM, prefab, changes in DMU, the changing role of architects, and many more. Knowing where, how and when these trends become relevant is key market intelligence necessary for sound strategic decision making.


Contractor Monitor

The main aims of this research are to give construction product manufacturers a good understanding of European contractors (who they are, what they do, how they behave) and the main trends in the construction market.

Painter Insight Monitor

The Painter Insight Monitor includes 8 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

Bouw Monitor Nederland

This monthly BouwMonitor provides an overview of how 11 parties in the construction sector are doing. We measure turnover development, turnover expectations, measures and the consequences on the strategy. The research in held in the Netherlands only.


Learn about the research reports we have available in installation

European Mechanical Installation Monitor

This monitor provides a very reliable picture of the condition of the HVAC installation market. Our clients use this monitor to keep track of the developments in the market and to improve their strategies. What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer?

European Electrical Installation Monitor

This research helps you understand the electrical installer, which is vital for a good marketing strategy and essential for internal discussions. The European Electrical Installation monitor provides insights on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are, and much more. The key trends in this market are monitored each quarter in seven European countries since 2016.

Home improvement

Learn about the research reports we have available in home improvement

European Home Improvement Monitor

In this online study, we track the home improvement jobs that consumers do (or outsource to professionals) in and around their homes. We report insights on online orientation, purchase channels, brand preferences and DIY behaviour. The study is held in 11 European countries and is based on 26,400 interviews per year. Detailed category insights are available for more than 20 specific product categories.

The Garden Trends and Brands Monitor

The residential garden market is changing under the influence of for example e-commerce and changing consumer wishes and demands about sustainability. Next to this, manufacturers are expanding their product lines and thus creating a high level of competitiveness. Insights from consumer perspective can help you to grow in a highly competitive market.

Home Improvement Brand Health Check

Benchmarking your brand health index to competitor's shows areas of excellence and areas for improvement.

This research will show what aspects of the brand funnel need bolstering, whether the brand position is correctly aligned with brand objectives, and where strengths and weaknesses lie in order to improve brand investment.

USP Kitchen Monitor

Since 2013, USP is monitoring the kitchen market in the Netherlands. The aim of the study is to arrive at unambiguous and complete kitchen industry figures that are relevant to retailers and manufacturers of kitchens and kitchen appliances. Due to active contribution of the kitchen industry this consumer research develops each year.

USP Sanitair Monitor

Gain insight into the size of the total market and for specific product categories and thereby gain insight into the opportunities for your organization. That is where the USP Sanitary Monitor helps.

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Contact our expert:

Dirk Hoogenboom

Contact our expert:

Jan-Paul Schop