Ready made reports / European Home Improvement Monitor
European Home Improvement Monitor
The Home Improvement Monitor delivers decision‑critical insight into consumer and professional behaviour in the European home improvement market. Published annually and available exclusively from USP. Built on large‑scale market research across Europe, it reveals how homeowners and professionals plan projects, choose products and respond to sustainability and price pressure. If you operate in home improvement and need clarity on demand drivers and purchasing behaviour, this report supports smarter, fact‑based decisions.
Excellence trough expertise
Key benefits
Excellence trough expertise
Available reports
3,500€ Single report / 9,750 € Four reports
Excellence trough expertise
Upcoming reports
Clients of the European Home Improvement Monitor
What our clients say about us
Daniel Angelovski
Group insights manager at VELUX
The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Experts
Dirk Hoogenboom
Head of New Business Development & Sales
Reinier Zuydgeest
Managing Director
Frequently asked questions
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What are the major trends that we are covering with this research?
The trends covered in this report include: purchase channels, digitalisation of the sector, media orientation, sustainability, Do-it-yourself vs. Do-it-for-me trends.
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How is the research conducted?
This report is based on 26,400 online interviews conducted annually with consumers in European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden, and Austria.
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How often is the report published?
This report is published quarterly.
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For whom is this research valuable?
These insights hold significant importance for DIY stores and manufacturers targeting European customers in this market. With this information at their disposal, businesses can refine their marketing and communication strategies to better engage with the customers.
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How can one get access to the reports?
Contact us via [email protected] or use our report order form
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What are the prices of the reports?
The single report for 11 countries is available for €3,500, and an annual subscription is €9,750.
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Which countries does this report cover?
This report covers the following European countries: Germany, the United Kingdom, France, Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden and Austria.
Contact us
Send us a message
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