Ready made reports / European Architectural Barometer
European Architectural Barometer
European Architectural Barometer delivers exclusive insight into the mindset, specification behaviour and influence of European architects. Published once a year and available only from USP. Based on interviews with architects across Europe, it reveals how design priorities, material choices, sustainability demands and brand preferences are changing — and how this impacts manufacturers, suppliers and marketers. If architects influence your sales success and you need to understand how to reach, persuade and support them, this report is essential reading.
Excellence trough expertise
Key benefits
Excellence trough expertise
Available reports
2,000€ Single report 8 countries / 6,700€ Annual subscription
Excellence trough expertise
Upcoming reports
Clients of the European Architectural Barometer
What our clients say about us
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Daniel Angelovski
Group insights manager at Velux
Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.
Experts
Dirk Hoogenboom
Head of New Business Development & Sales
Jeroen De Gruijl
Managing Consultant
Frequently asked questions
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What are the major trends that we are covering with this research?
The trends covered in this report include sustainability, material usage trends, decision-making in the construction industry, preferred brands among architects, media orientation, prefab, BIM, labour shortage, and many more.
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What is the methodolgy behind this research?
This report is based on 3.400 successful quantitative telephone interviews with architects on an annuall basis. The interviews are conducted in native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany, and Poland. The report relies on a representative sample of architects, excluding companies with fewer than 1 employee. This research is conducted quarterly, with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability, and many more. With these reports you get vital insights to sharpen your strategical marketing plans, improve internal discussion/decision making by having fact-based information and helping to narrow down and focus better on possible dedicated market research topics.
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How often is this research conducted and reports published?
The research is conducted four times a year and the reports are published quarterly.
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For whom is this research valuable?
These insights are of high value for any stakeholder active in the construction indusry and targetting the architects and architectural market.
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How can one get access to the reports?
Contact us via the contact form, order the reports via the report order function or contact us via [email protected]
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What does the pricing work?
A single report for 8 countries is available for €1,850, and an annual subscription (4 reports) costs €6,300.
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Which countries does this report cover?
In addition to the cross-country comparison and insights at the European level, this report covers the following European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Belgium, and Poland.
Contact us
Send us a message
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