Most Popular Installer Services Per Country

The European Electrical Installation Monitor Q4-2024 is out, and it explores key trends in the installation sector, with a focus on the services installers rely on most. The core takeaway is a strong demand for direct, human support from manufacturers, especially with on-site assistance. While specific service priorities vary, the overall trend is clear: installers want quick and reliable access to expert help.

Key Service Priorities

Things have changed since 2022 – real-time installation support or tools/apps for checking product availability are no longer top concerns and have given way to new areas of support. When it comes to service preferences, in Belgium, Germany and Poland spare parts express service takes the pronounced lead. Installers in the UK place the highest value on on-site support for repairs and maintenance, while French, Dutch and Spanish installers are mostly looking for direct contact with the support team.

Direct Customer Support

Most installers prefer speaking directly to customer support rather than relying on self-service tools. This preference is particularly strong in the Netherlands (89%) and Belgium (81%), followed by Germany (78%), the UK (74%), and Spain (73%). When direct support isn’t immediately available, many installers turn to other methods. A significant portion rely on their own experience; German, Belgian and Polish installers tend to “figure it out on their own.” Online manuals are another common resource, used by around a third of installers in most countries, while online searches and chat support are less common but still popular in Poland, Belgium, and Spain (13-14%).

Hesitancy to Pay for Faster Service

While installers clearly value quick and reliable support, the report shows a clear reluctance to pay extra for expedited services. In every country surveyed, a majority of installers indicate they are either unlikely or very unlikely to pay for faster service; the highest in the UK (47 %) and the Netherlands (43 %), with slightly lower resistance in Germany (25 %) and Spain (16 %). A small percentage in any country says they are “very likely” to pay for quicker assistance, highlighting a challenge for manufacturers: fast and effective support is expected to be the norm, not a premium service.

While direct human support remains the top priority, a strong mix of self-service tools, digital resources and flexible support options will make help installers get the job done faster and with fewer headaches.

For a deeper look at the country-specific data and insights, access the full report here.