Media orientation Q4 2022
No. of pages
HVAC installers and plumbers, companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.)
Key research topics
Media orientation in installation sector
Based on 746 successful quantitative telephone interviews in native languages
United Kingdom, Germany, France, Poland, Belgium and the Netherlands
Full report in pdf or ppt covering all 6 countries, support from a key account manager in case of questions
What is this report?
This report offers a comprehensive view of the installer's media orientation and preferred communication channels. Within the report, you will find insights into the HVAC installers' and plumbers' perspectives, including their use of traditional, digital, and other media channels.
This information can aid in shaping, refining, or developing your business, marketing, and communication strategies for engaging with electrical installers. The research is based on quantitative telephone interviews conducted with 746 HVAC installers and plumbers – companies that provide HVAC installation services while also engaging in other activities, such as electrical installation, among others. These interviews were conducted across the 6 major European markets.
Why do you need this report?
This report will provide valuable insights into the perspectives of HVAC installers and plumbers on smart building products and their installation. These insights will be especially valuable for manufacturers targeting this group, as the information in the report can either validate current business strategies or lay the foundations for new ones. Furthermore, understanding the attitudes and willingness of installers and end users to invest in smart building products will facilitate fact-based internal discussions without the need for custom research.
How was the research conducted?
This report is based on 746 successful quantitative telephone interviews with installers, conducted in the native language in the United Kingdom, Germany, France, Poland, and Belgium
and the Netherlands. The report is based on a representative sample of installers, including companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners, directors, or purchasers of these companies. This research is conducted quarterly, with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability, and many more.
and the Netherlands. The report is based on a representative sample of installers, with companies that provide HVAC installation services, but they may also do other activities in addition (Electrical installation etc.). Most interviews are conducted with owners/ directors or purchasers of these companies. This research is conducted quarterly with reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.
What is included in this report?
The primary focus of this research is to provide key insights into media orientation and to identify how HVAC installers and plumbers use traditional, digital, and other media channels. The study also offers insights into installers’ attitudes toward their most preferred social media channels and apps used for professional purposes. It highlights significant differences among the six European countries covered and provides other essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.
Key questions answered
Do European HVAC installers and plumbers use social media, and if so, which ones and how much? Which website do HVAC installers and plumbers use the most?What are the attitudes of HVAC installers and plumbers toward traditional and virtual trade shows?What is the best way to target both younger and older generations of HVAC installers and plumbers?
Table of content
- Key takeaways
- Profile of the Mechanical installer
- Business development
- Media Orientation
- Cross-country summary
- United Kingdom
- The Netherlands
Frequently asked questions
To what degree do HVAC installers and plumbers in Europe use social media as an information source in their work?
HVAC installers use social media in their work, with the most commonly used being specialized professional forums at 24%. Others include YouTube at 23%, personal network sites such as Facebook at 19%, business network sites such as LinkedIn and Xing at 19%, and Instagram at 6%.
Among European HVAC installers and plumbers, who are the frontrunners in BIM usage?
Dutch installers are the frontrunners in BIM awareness and usage.
Are European HVAC installers and plumbers eager to use wholesaler apps?
Wholesalers’ apps have become more popular in France, Poland, and Belgium.
How many UK HVAC installers and plumbers use apps for professional purposes?
About half of the UK installers use apps for professional purposes. Except for WhatsApp, they mostly use various apps from manufacturers and wholesalers.
Are professional magazines popular among German HVAC installers and plumbers?
Professional magazines are read by 45% of German installers, with SHK Profi and SBZ being the most read ones.
Which information source is the most favourable among French HVAC installers and plumbers?
Visiting the websites of manufacturers and searching on the Internet are generally considered the most helpful information sources. Advice from wholesalers is more important to small companies.
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