explore our market researches

Market reports

See all

Blogs I published 13 June 2024 I Dirk Hoogenboom

7 Smart Home Trends To Watch for in 2024

Suffice it to say that digital integration is embedded in the way we live. From smartphones to social media, from finance to fitness, breakthroughs in tech are constantly weaved into our daily routines. Seemingly a blueprint from the future, smart homes are an extension of our desire for convenience, with growing capabilities that allow homeowners to transform their living spaces into responsive environments that fully cater to their needs.

Automated appliances, advanced security systems, health monitoring and other tech-powered amenities may seem like a Jetsons-type fantasy, but the truth is – smart homes are rapidly becoming our reality. Transforming our day-to-day by personalizing comfort, innovations in home-making are less about the wow-factor and more about making our lives easier through effortless control.

So if you’re looking for ways to improve your surroundings, and free up your time for activities you actually enjoy, let’s go over the top trends you might want to keep an eye on in 2024.                              

Prioritizing Sustainability

Remember coming home, only to realize you’ve left the lights on? Or a gut feeling telling you the sprinklers needed adjusting before a vacation? Or any of a hundred similar nuisances that run up both stress and wasted energy? With smart homes going green, contributing to eco-friendly efforts is easier than ever.

Innovative features ranging from smart lighting systems to energy-efficient appliances and water conservation can change your living spaces from disorganized consumers to sustainable havens. If you’re looking to reduce your environmental impact, look into smart thermostats that automatically regulate temperature based on occupancy, power strips that cut power to inactive devices, lighting systems that kick on only when you need them to, water heaters that adjust to your patterns, appliances with energy-saving features, intuitive window upgrades, solar integration or sustainable building materials. Promote an efficient and laid-back lifestyle by incorporating these upgrades into your home.

Granted, this can’t be done overnight and doesn’t come cheap. But it shouldn’t discourage you as these features can be implemented gradually, starting with affordable and easy-to-use options and slowly moving on to more demanding improvements. In the long run, investing in low-impact homes is good for both the planet and your wallet; the initial cost can be recouped over time through significant reductions in your energy bills.

Health monitoring

Modern lifestyles find us focusing more and more on health and well-being. For a long time, living spaces weren’t part of the equation; it was more about fitness trackers, nutrition reels and mindfulness apps. Smart homes, however, are becoming a reliable and proactive partner in our health journey, offering features that empower us to take charge of our well-being. Your humble living room can turn into a fully-functioning monitoring hub. How?

Think smart mattresses tracking your sleep quality, heart rate and respiration so you know why some mornings feel off. Think smart scales that measure your weight, body fat percentage and muscle mass composition, meaning accurate stats at home. Think home systems that tailor workout plans based on the data from wearable tech. For those with chronic health conditions, medication dispensers that dispense medication at set times or blood pressure monitors that alert you of potential concerns could prove invaluable. Air quality monitors, thermometers or lighting systems that mimic natural cycles all promote a healthier and more comfortable living environment. Manage your well-being from the comfort of your own home.

Voice and Gesture Control

The concept of a smart home may excite many, but constantly interacting with apps, touchscreens and sensors might not be ideal for everyone. Luckily for those looking for a handsfree way to navigate their home, options for interaction are available. Voice and gesture controls are stepping into the spotlight, providing an even wider range of control.

It’s as simple as programming a word to trigger the lights, adjust the temperature or draw the curtains for a quick nap without fumbling with buttons. Using voice commands to activate complex routines offers a level of control and customization that traditional methods can’t match. Gesture control, on the other hand, takes it a step further – pointing to a device to turn it on, swiping to adjust volume or a good old clap to turn the lights off. For individuals with limited mobility, a simple wave can close the blinds or adjust the thermostat while a head tilt will pause a movie. This empowers them to live more independently and comfortably within their smart homes. 

Word to the wise. As revolutionary as they may be, there’s still room for improvement: background noise can impact voice commands while complex gestures might not be interpreted correctly. Voice assistants require access to user data so get to know privacy policies and manage your data preferences for a smooth and safe integration.

Advanced Security Systems

A sturdy door and a barking dog are time-tested recipes for home security but today they simply won’t do. Be it a weekend getaway or a long day at work, homeowners know that leaving their home or tucking in at night comes with a distinct feeling of vulnerability. So knowing you’re safe from break-ins, emergencies or any other worries is, really, just a sound table stake. That’s where smart security systems come in, offering a multi-layered approach to safeguarding your home.

Keeping a watchful eye on your premises while you’re away, detecting potential problems before they escalate or offering remote control capabilities, security systems nowadays are optimized to see inside and out, putting you in charge of your home’s security no matter where you are. Stressing over unlocked doors, smoke alarms or unwanted guests? Smart sensors will let you know if there’s anything to worry about, in real-time. An appliance was left running and you can’t get to it – a program will check its status and switch it off for you. Lights were triggered by motion at night? Cameras are in place, taking snapshots and recording. This proactive and responsive ecosystem ensures peace of mind. 

Robotic Assistance

It started out with robotic vacuums, but the future of automation extends far beyond spotless floors and perfectly-brewed coffee. Sure, mowing the lawn, cleaning the gutter or dusting the house can be gratifying, but recent breakthroughs allow robots to take over when the weekend seems too short for busywork or, to be frank, when you just don’t feel like it.

The repetitive tasks that eat into our time are prime targets for robotic assistance, bringing a sense of ease and efficiency to your daily life. Whether it’s folding laundry, meal prep or mopping the floors, these robots can be customized to your needs and preferences, handling tasks you most dislike. Integrating these technologies can mean creating a seamless ecosystem that’s truly personalized and responsive to the current needs of your home.

As for the future, it’s headed in the proactive direction: robots that anticipate your needs and complete tasks without your prompts. Imagine them starting the dishwasher after dinner or preheating the oven as you’re on your way home while you kick back. However, the future of smart homes with robots isn’t just about automation; it’s about creating a space that empowers you to live your life to the fullest.

Autonomous Smart Appliances 

Selecting the right washing machine cycle, cleaning the trash compactor or fiddling with oven temperatures is, more often than not, a hassle. No more. Smart appliances are becoming increasingly more autonomous, taking the wheel while you take care of the bigger picture.

Say you toss in a load of laundry in the machine and a smart washer, based on fabric-type and weight, takes care of the optimal cycle. Or your fridge knowing there’s produce wilting  so it and recommends a recipe that uses them. These features have less to do with convenience and more with optimization and personalization. In essence, this is what the smart home truly is – a future where technology empowers you to live a more efficient, comfortable, and fulfilling life.

AI Personalization and Connectivity

Underlying all these trends is an intricate, and ever-expanding, network of interconnected systems. On the surface, it’s about controlling lights and playing music. However, looking on, the smart home is designed to think ahead by learning about your habits, preferences and routines. The more you interact with it, the more it learns and adapts, creating a truly personalized living environment.

Designed to be problem-solvers, these algorithms are trained to recognize patterns and adapt to your quirks. Say it’s a regular weekday – do you always turn on the lights and coffee maker at 7 am? When you come home, do you first water your garden or put on some music? What time does the dryer start? Do you prefer dim lighting when watching a movie or the shutters open while sleeping? You may not know, but your smart home can. And that, in a nutshell, is how connectivity empowers data, and data allows for personalization.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.


Home Improvement



Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.


Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.


European Green Deal Q4 2021

2024 88 pages

Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.


BIM Q4 2023

2024 246 pages

Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses


Purchase Channels H2 2023

2024 123

Explore the buying and ordering behaviour among contractors in H1 2023. Uncover the key channels used, share-of-wallet and much more.


Behavioural segmentation and media usage report 2023

2023 75 pages

This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Purchase Channels Q2 2022

2022 124 pages

Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.

Home Improvement

Do-it-yourself or do-it-for-me Q4 2022

2022 93 pages

Explore the prevailing trends between DIY and DIFM in Q4 2022. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.


Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.


BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.


Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.


Challenges toward sustainable future Q4 2021

2024 111 pages


Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.


European Heat Pump Monitor: Homeowners’ insight


The European Heat Pump Monitor: Homeowners’ insight is an annual survey based on about 4.000 online interviews with homeowners, conducted in 8 European countries. The report covers a range of topics, relevant to understand the sentiments, buying behaviours, concerns, and evolving needs of the target group. It includes 8 country-specific insights, with cross-country comparisons, and provide guidance for shaping successful and sustainable strategies for business growth.