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Purchase channels Q4 2021

Purchase channels Q4 2021

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.



No. of pages


Target group

Electrical installers from the companies that provide electrical installation services, but may also do other activities in addition (HVAC, plumbing, etc.). Most interviews are conducted with owners/ directors or purchasers of these companies.

Key research topics

Purchase channels


Based on 825 successful quantitative telephone interviews in native languages

Country scope

United Kingdom, Germany, France, Poland, Belgium, Netherlands and Spain


Full report in pdf or ppt covering all 7 countries, support from a key account manager in case of questions

Publication frequency



3,150 Euro

What is this report?

This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among electrical installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance. This information can help you shape, refine, or develop your business and marketing strategies for engaging with installers. The research is based on quantitative telephone interviews conducted with 825 installers —companies that provide electrical installation services, but may also do other activities in addition (HVAC, plumbing, etc.). These interviews were conducted across the 7 major European markets.

Why do you need this report?

This report will provide valuable insights into the preferences of electrical installers regarding the purchase channels they use for professional purposes. These insights will be especially valuable for manufacturers, wholesalers, and retailers targeting this group, as the information in the report can either validate current business and marketing strategies or lay the foundations for new ones. Furthermore, understanding the attitudes and willingness of installers and end-users to invest in smart building products will facilitate fact-based internal discussions without the need for custom research.

How was the research conducted?

This report is based on 825 successful quantitative telephone interviews with installers, conducted in the native language in the United Kingdom, Germany, France, Poland, Belgium

the Netherlands and Spain. The interviewed companies provide electrical installation services, but they may also engage in additional activities such as HVAC, plumbing, and so on. Most interviews are conducted with owners/directors or purchasers of these companies. This research is conducted quarterly, with reports covering various key marketing topics, including media orientation, BIM, prefab, sustainability, and many more.

What is included in this report?

The primary focus of this research is to provide key insights into the preferable purchase channels among electrical installers. The study also offers insights into their purchasing behaviour, whether they tend to choose more traditional ways of buying or are leaning towards online purchases. It highlights key differences among the 7 European countries covered and provides other essential insights for each country. The report also includes a detailed view of the turnover and order book developments of the installers.

Key questions answered

What is the turnover for European electrical installers in the Q4 2021.?
What is the main point of purchase for electrical installers?

What is the attitude of electrical installers toward online purchases?
In which countries do electrical installers make the most online purchases?
What are the differences in purchase behaviour among electrical installers in the United Kingdom, Germany, France, Poland, Belgium, the Netherlands and Spain?

Table of content

  1. Key takeaways 
  2. Business development 
  3. Purchase channels
    1. Cross country summary
    2. United Kingdom 
    3. Germany 
    4. France
    5. Poland
    6. Belgium
    7. The Netherlands 
    8. Spain

Frequently asked questions

  1. Which is the most popular purchase channel among European electrical installers?

The traditional wholesale channel is the most common, and it is where the largest share of money is spent.

  1. Do European electrical installers use pure online shops?

Pure online shops are not as popular among electrical installers in Europe, except in the UK, where 76% of installers buy from pure online shops.

  1. Which online shop is the most dominant among European installers?

Amazon is the most dominant pure online player in most countries among European electrical installers.

  1. Is being able to buy everything they need for their work important for European electrical installers?

Being able to buy all they need for their work directly from manufacturers appeals most to French installers.

  1. Can we expect online purchases to increase among European electrical installers?

Online purchases directly from manufacturers are expected to increase the most in Germany.

How our amazing clients describe us

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Experts in charge of reports

Dirk Hoogenboom

Manager Sales & Marketing

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