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Look beyond awareness of BIM

Explore BIM and Digital Tools Q4 2025 for evidence on electrical installers’ BIM use and the barriers to adoption. Understand project and market differences before deciding which customers need digital product information and additional support from your business.

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Blogs I published 06 January 2021 I Dirk Hoogenboom

BIM awareness booming among electrical installers

Major increase in BIM awareness among electrical installers

Across Europe, the percentage of electrical installers who are familiar with BIM has leapt from 26% in 2018 to 45% in 2020. The above shows that BIM awareness among installers has grown significantly in all eight European markets measured. Installers in the Netherlands and the UK are most aware of BIM, 75% and 52% respectively, which is not surprising since all our monitors show that those countries are the European frontrunners in BIM awareness and usage in the overall construction sector. What stands out here is number 3, Poland, in which familiarity with BIM among electrical installers has grown strongest, from merely 17% in 2018 to a whopping 45% in 2020.

BIM usage among electrical installers is lagging behind

Being aware of or familiar with BIM does not mean installers use it in their projects. The above image shows that despite the booming awareness, European electrical installers’ usage of BIM has not grown much over the past two years.

Be that as it may, BIM awareness is the first step towards BIM usage, and the rise of BIM awareness indicates that installers encounter it in their projects more and more often. Based on their plans to start working with BIM in the next two years, we can forecast BIM usage among electrical installers to grow to 13% in 2022.

Keep an eye on larger installation companies

Granted, an estimated 13% BIM usage among European electrical installers in 2022 may not seem much of an incentive for manufacturers of electrical installation products to focus on providing BIM-related services. The services-themed section of our Q3 2020 Electrical Installation Monitor indeed shows that demand for such services is low on average.

However, BIM is more often used in larger projects, which are in turn more often projects in which larger installation companies are involved. When looking at BIM usage per company size, 13% of the larger installation companies (15+ FTE) were already using BIM in 2020. Consequently, the demand for BIM-related services from manufacturers is much higher among larger installers than among smaller installers in most of the eight researched markets. So, in the short term, it will pay off to keep an eye on the larger installation companies regarding the development of BIM usage and the demand for BIM-related services.

To assist you with this we will dedicate the theme of our Q3 2021 European Electrical Installation Monitor to BIM. For further information on BIM in the electrical installation sector, on services expected by electrical installers from manufacturers, and on services offered by electrical installers to their clients, we refer you to the Q3 2020 European Electrical Installation Monitor.

Tailored market research

Identify the installers who need your BIM offer

Awareness alone does not tell you who will use a digital product resource. USP can help identify relevant installer groups, understand their information journey and test support propositions against the demands of their projects.

Market Segmentation Research

Profile electrical installers by project type, company size and BIM needs to distinguish active users from audiences for whom digital modelling remains less relevant.

Customer Journey Research

Map how electrical installers encounter BIM requirements and obtain manufacturer information, identifying the touchpoints that influence product selection and project collaboration.

Product Development Research

Test BIM-related information and support concepts with intended electrical users, exploring perceived usefulness and practical requirements before committing to a broader offer.

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