The Garden Trends and Brands Monitor

  •  Why a study on the European residential garden & lawn market?

    The residential garden market is changing under the influence of e-commerce and changing consumer wishes and demands regarding sustainability, for example. Currently, there is no report available that provides structural insights into the European garden market based on quantitative research. There are only few reports available that provide insights on country level. USP has extensive experience conducting quantitative research in the European garden market and is now offering its expertise to create a European multi-client study to provide you with detailed information on the market and insights on trend developments.

    Why is this report interesting for you?

    1. You will have a good and clear understanding of current trends and future developments, which allows you to act upon them
    2. You will know who your customers are, as we show the information per segment
    3. The information in the report could provide direction to your R&D

  • How?

    The Garden Trends and Brands Monitor includes thirteen European markets. Every organisation can choose the countries of their interest! We interview your end customer to provide you with fact-based information on garden characteristics, your branding, and current trends in the market.

  • What is included?

    The most important garden product groups are included in this research. If your product group is not included yet, let us know!

Segmentation

We provide you with detailed information on your brand position per pre-defined segment.

The topics

  • Characteristics of European gardens
  • Segmentation – Who is your client?
  • Products for the garden – What tools are being used?
  • Brand awareness, usage, and preference
  • Trends: What is happening in the market?
      • Smart garden
      • Sustainable garden
      • City gardening
      • Healthy gardening
      • Outdoor living

Download the research factsheet

Find out what topics and what countries we cover

The Garden Trends and Brands Monitor

We interview your end customer to provide you with fact-based information on garden characteristics, your branding and current trends in the market. See more details in the factsheet.

Available reports

Reports are published every year covering various key trends and are available below:

Austria

Garden Trends & Brands Monitor 2020

Belgium

Garden Trends & Brands Monitor

Czech Republic

Garden Trends & Brands Monitor 2020

France

Garden Trends & Brands Monitor 2020

Germany

Garden Trends & Brands Monitor 2020

Italy

Garden Trends & Brands Monitor 2020

the Netherlands

Garden Trends & Brands Monitor 2020

Poland

Garden Trends & Brands Monitor 2020

Romania

Garden Trends & Brands Monitor 2020

Spain

Garden Trends & Brands Monitor 2020

Sweden

Garden Trends & Brands Monitor 2020

United Kingdom

Garden Trends & Brands Monitor 2020

Clients of the Garden Trends and Brands Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Reinier Zuydgeest

Contact our expert:

Maja Markovic

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.