Garden Trends and Brands Monitor

Why a study on the European residential garden & lawn market?

The residential garden market is changing under the influence of e-commerce and changing consumer wishes and demands regarding sustainability, for example. Currently, there is no report available that provides structural insights into the European garden market based on quantitative research. There are only few reports available that provide insights on country level. USP has extensive experience conducting quantitative research in the European garden market and is now offering its expertise to create a European multi-client study to provide you with detailed information on the market and insights on trend developments.

Why is this report interesting for you?

1. You will have a good and clear understanding of current trends and future developments, which allows
       you to act upon them
2. You will know who your customers are, as we show the information per segment
3. The information in the report could provide direction to your R&D

How?

The Garden Trends and Brands Monitor includes thirteen European markets. Every organisation can choose the countries of their interest! We interview your end customer to provide you with fact-based information on garden characteristics, your branding, and current trends in the market.

What is included?

The most important garden product groups are included in this research. If your product group is not included yet, let us know!

Segmentation

We provide you with detailed information on your brand position per pre-defined segment.

Topics

• Characteristics of European Gardens
• Segmentation – who is your client?
• Produce for the graden – what tools are being used?
• Brand awareness, usage and preference
• Trends: what is happening in the market? 
          Smart garden
          Sustainable garden
          City gardening
          Healthy gardening
          Outdoor living