Key Insights on Market Trends and Consumer Purchasing Behavior

This report provides detailed information on market developments, market size, and the purchasing behaviour of consumers in the mechanical installation market.We have been interviewing HVAC installers and plumbers in six different countries every quarter since 2014. The European Mechanical Installation Monitor gives a very reliable picture of the condition of the HVAC-installation market and also makes possible shifts quickly visible. Our clients use this monitor to keep track of the developments in the market and (more importantly) to improve their strategy.

Digitalization, online buying and buying directly from manufactures are some of the drivers for the changes in the traditional route to market. This trend makes pull marketing much more important. In order to do pull marketing, it’s vital to know your target group.

The European Mechanical Installation Monitor Reveals Key Industry Trends and Insights

The European Mechanical Installation Monitor provides key information on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are and much more. The information is vital for a good marketing strategy and essential for internal discussions. Trends and themes are repeated in 1, 2 or 3-year intervals. This way, trendlines and predictions can be made.

Key trends like omnichannel, changes in DMU, orientation behaviour, electrification, changing role of the wholesale, digitization, and many more are shaping the market. Knowing where, how and when these trends become relevant is key market intelligence input for strategic decision-making.

Depth Cross-Country Analysis

We deliver a cross-country comparison. The report reveals that trends will not be the same in each country and develop at a different pace in the various countries. Not only the trends can be compared country by country, but also the order book & turnover developments at Installation companies. This information is highly valuable to assess market conditions and sales feedback. The report has, when relevant, also a European perspective, but always with results split per country.

METHODOLOGY

• 125 telephone interviews conducted in Germany and the UK among plumbers and HVAC installers
• 100 telephone interviews conducted in other countries among plumbers and HVAC installers
• Total of 2,600 successful telephone interviews were conducted annually
• Insights provided for 6 European countries: Belgium, the Netherlands, the UK, Germany, France, Poland

KEY TRENDS are being investigated:

• Smart & Connected products
• Direct contact with manufacturers
• Increasing online buying/ ordering
• In the European Mechanical Installation Monitor, we map out the pace at which these developments are taking place by country

Push or Pull Marketing? Insights for Reaching HVAC Installers

What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer? By subscribing to this monitor you will get more key insights about how this market is developing.

      € 2,650 Single report 8 countries / € 8,850 Annual subscription