European Home Improvement Monitor

Comprehensive Insights into the behaviour of European home improvement market customers. The European Home Improvement Monitor is a quarterly published market research publication that is based on extensive research involving a large sample of customers from different European countries.

Beschikbare rapporten

Er worden elk kwartaal rapporten gepubliceerd over verschillende belangrijke trends en zijn via onderstaande links beschikbaar:

Q4 2022

DIY vs. DIFM

This report provides valuable insights into the European home improvement market, including consumer behavior and market trends, which can help inform product offerings, marketing strategies, and business operations in the DIY and DIFM segments.

Q3 2022

Branding 2022

The Q3 2022 report on branding the European home improvement monitor reveals that, for the first time, more European consumers prefer private labels over A brands for their home improvement products, including those with DIY experience and across all age groups.

Q2 2022

Purchase channels

Gain valuable insights into European consumers’ buying habits for home improvement products with the European Home Improvement Monitor’s comprehensive analysis of purchase channels.

Q1 2022

Rise of digital natives

The European Home Improvement Monitor’s report on the rise of digital natives explores how younger consumers are using digital channels to research and purchase home improvement products.

Q4 2021

DIY vs. DIFM

The European Home Improvement Monitor’s report on DIY vs. DIFM analyzes the trends and preferences among European consumers when it comes to doing home improvement projects themselves or hiring professionals.

Q3 2021

Branding

The European Home Improvement Monitor’s report on branding in 2021 provides insights into how European consumers perceive and engage with home improvement brands.

Q2 2021

Impact of online orientation

The European Home Improvement Monitor’s report on the impact of online orientation examines how digital information sources influence European consumers’ purchasing behavior for home improvement products.

Q1 2021

Sustainability

The European Home Improvement Monitor’s report on sustainability in home improvement explores European consumers’ attitudes and behaviors towards environmentally-friendly products and practices in the home improvement sector.

Q4 2020

DIY versus DIFM

The European Home Improvement Monitor’s report on DIY vs. DIFM analyzes the trends and preferences among European consumers when it comes to doing home improvement projects themselves or hiring professionals.

Quarterly Report Delivering Invaluable Insights into the Evolving Consumer Landscape of the European Home Improvement Market

The European Home Improvement Monitor is a comprehensive, quarterly report that provides insights into the latest trends and consumer preferences in the European home improvement market. Covering everything from purchase channels to sustainability, this report is an essential resource for anyone in the industry. The consumer is much better informed and more decisive than ever when it comes to home improvement products. It is key to understand their wishes and customer journey.

Navigating the Digital Shift: The European Home Improvement Monitor Provides Key Insights

Digitalization is rapidly changing the way consumers orientate and how they purchase home improvement products. This trend makes “pull marketing” much more important. The consumer becomes more and more decisive in the DMU. The European Home Improvement Monitor provides key information on how consumers orientate themselves to your category. How digital are they and what are the differences by country? Need-to-know Information is vital for a good marketing strategy.

METHODOLOGY

  • 600 online interviews per quarter per country among consumers
  • Annually, 26,400 successful online interviews
  • The survey was conducted in 11 countries, including Belgium, the UK, France, Germany, Italy, the Netherlands, Poland, Spain, Denmark, Austria, and Sweden

KEY TRENDS are being investigated:

  • E-commerce
  • Shift from DIY towards DIFM
  • Changing consumer journey
  • Developments are reported by country and by product category

Comparing Home Improvement Markets Across Europe: The Comprehensive Analysis of the European Home Improvement Monitor

The European Home Improvement Monitor is conducted in 11 countries with the same methodology and questionnaire. Not only the trends can be compared country by country, but also by product category. Our customers are often Multinational companies who need to receive comparable data for the countries in which they are active. We deliver a cross-country comparison. This information is highly valuable to assess market conditions and sales feedback. The European Home Improvement monitor provides insights into what is shaping the home improvement market. These insights will help you develop a strong fact-based market strategy, and cut costs on your consumer surveys.

€ 3,150 Single report 8 countries / € 9,450 Annual subscription

Download de factsheet over onderzoek

Ontdek welke onderwerpen en welke landen we behandelen

European Home Improvement Monitor

This report will provide key information on the multiyear developments of the purchase behaviour (channel usage, including online buying) both on a general level and on a product specific level. This report also covers many key insights on the sustainability behaviour of consumers. For example, what actions did consumers already take to improve their houses? What products or solutions did they already install? What products are they interested in, and what do they expect to improve on their homes in the next 12 months? What are the key drivers and barriers?

Clients of the Home Improvement monitor:

Neem contact op

Voor meer informatie hierover of andere onderzoeksvragen kunt u contact opnemen met onze experts:

Neem contact op met onze expert:

Dirk Hoogenboom

Neem contact op met onze expert:

Reinier Zuydgeest

Onderzoek

Klanttevredenheid

Krijg inzicht in de beleving van uw klanten en breng de tevredenheid in kaart.

Branding

Hoe kan uw merk zich beter onderscheiden van de concurrentie? Hoe wordt het merk waardevoller voor uw doelgroep?

Customer journey

Een customer journey is de individuele ervaring van een klant met uw bedrijf.

Product Ontwikkeling

Zorg voor inzicht vanuit de eindgebruiker van uw product. En voorzie daarmee de ontwikkeling en design teams van relevante input.

Markt exploratie

Zorg voor de inzichten die u nodig heeft om succesvol te zijn in nieuwe markten

Pricing

Pricing is en blijft de grootste winst factor. Wij helpen u de juiste prijs bepalen voor uw producten.

Segmentatie

Begrijp de onvervulde behoeftes van uw (potentiele) klanten, identificeer potentie voor groei en bereik uw doelgroep op een effectieve manier.

Marktomvang

Breng je potentiele ROI in kaart door de grootte van uw markt in kaart te brengen en realistische sales targets te bepalen voor nieuwe markten.

Driver analyse

Weet welke elementen van de klantervaring de meeste impact hebben op tevredenheid, aanbevelingen en klantbehoud.

Nieuws

​Lees onze artikelen gebaseerd op de inzichten uit onze marktrapporten. 

Case Studies

Marktonderzoek Case Studies en industrie specifieke ervaring geven achtergrond en diepgang aan elk onderzoek project.

Over ons

Over ons, de organisatie en de mensen.

Over USP

Wat we doen, in woorden en getallen.

Ons team

Deze mensen maken USP.

Vacatures

We hebben verschillende uitdagende rollen.