Purchase Channels Q4 2021
One of the most crucial elements of a successful marketing strategy is understanding the buying behaviour of your core target group. This is the reason why USP monitors the buying behaviour of electrical installers every two years in the European electrical installation monitor.
Over the years, we have monitored some key trends. First and foremost, the specialized installation wholesale is and remains very dominant, pure online players are not gaining much traction and direct supply via manufacturers seems to be the main challenger of the specialized wholesale in terms of share of wallet.
In this report you will find out:
• Purchase channels used and the distribution of total budget over channels;
• Ways of ordering products;
• Ways of getting ordered products and the average delivery time;
• Reasons for using/ preferring a certain channel;
• Installers’ expectations regarding future purchasing behaviour;
The full report is now available for 4,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
Contact our expert:
Maja Markovic
