News I published 01 July 2021
When not to offer training to HVAC installers?
To keep up to date with developments, and to get less experienced installers up to par, trainings are a must-have remedy. Trainings are also beneficial for manufacturers and wholesalers, as they can strengthen the relationship customers have with their companies and brands. However, when installers are super busy, they will not be able to find the time to follow trainings, trainings that will ultimately save them time.
Given that paradox, it is essential to know when installers expect to have the time to follow trainings. That is why we asked that question to 700 HVAC installers and plumbers from 6 European countries during the interviews for the Q1 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor.
Looking at Germany, France and Poland, winter seems to be the preferred time to follow trainings. Although January and February score quite high in the UK as well, July is actually the preferred month for training according to installers there. In Belgium, preference seems to culminate around the month of May.
And then there is the Netherlands, where differences are small. That could mean that many Dutch installers are either always too busy to follow trainings, or they just do not have a clear preference, maybe because Dutch weather is renowned for the ability to show several seasons in a single day.
Seasonal change and weather make the difference
What has the weather got to do with it you may ask? Well at this point, even discussing the weather is better than discussing the pandemic, and this topic blissfully allows us to do that since preferences seem to be tied to seasonal influence. Although HVAC installers from different countries do not agree on when they prefer training, they most certainly agree on when they do not prefer training, which is in autumn.
As days are noticeably shortening and temperatures drop in autumn, HVAC installers are busy making sure people’s installations are ready for the winter to come. After being less active during summer months, those systems may show sudden malfunctions when having to deal with the drop in temperature. Aside from such Autumn troubles, the last days of summer do not seem preferred for training in Germany, Poland and especially France either.
Timing is of the essence
Whatever the reason may be, most HVAC installers from the UK, Germany, France, Poland, Belgium and the Netherlands seem to agree that between August and November is not a great time for trainings. But what does all this matter for manufacturers?
As other results in the Q1 2021 report of the European Mechanical Installation Monitor point out, the manufacturers are the most important source of information about trainings for the European HVAC installers, which is a great position to use tactically. The above shows that European installers do not want to bother with training during certain months, but what if you offer them the information about and opportunity of training just after those busy months in which they probably encountered certain issues that could be solved by certain types of training?
To find out which certain issues and certain types of training are encountered or preferred in which countries, we refer you to the Q1 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor.
Read more about the subject
19 February 2024 I Henri Busker
The buying behaviour of European contractors remains very traditional
05 February 2024 I Dirk Hoogenboom
Electrical installers only spend a small share of wallet at pure online players
05 February 2024 I Dirk Hoogenboom
European HVAC installers still prefer face-to-face training over online training
30 January 2024 I Dirk Hoogenboom
Electrical Installers’ Expectations towards Manufacturers regarding BIM
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Behavioural segmentation and media usage report 2023
2023 75 pages
This report provides a comprehensive overview of purchase behaviour, products, and media usage, specifically focusing on European handymen. It delves into how handymen use media, and for what purposes, and examines their habits and preferences in terms of purchasing behaviour.
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
DIY versus DIFM Q4 2021
2021 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
Training needs Q4 2023
2024 110 Pages
This report explores the training needs of installers, both digital and personal. The full report covers all important training needs & aspects and offers a comprehensive overview of business development in the installation sector across important European countries.
Purchase channels Q4 2023
2024 97 pages
This report offers a comprehensive view of the buying and ordering behaviour among electrical installers in Europe. Within the report, you will find key information on the purchase channels installers use, the share-of-wallet per channel, the way of ordering and much more.
Services in the Installation market Q2 2023
2023 111 pages
This report explores the type of support installers anticipate from manufacturers and to what degree. Alongside a thorough examination of installation services, the report presents a comprehensive overview of business development in the installation sector across important European countries.
Purchase channels Q3 2023
2023 106 pages
This report provides a comprehensive view of the attitudes of installers toward purchase channels, specifically among HVAC installers. In the report, you will find insights into buying behaviour, which channels are mostly used, which are growing, and whether online channels are gaining acceptance.